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kentucky fried chicken ,Marketing presentation

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kentucky fried chicken ,Marketing presentation

  1. 1. KFC KENTUCKY FRIED CHICKEN FARAHA LUGMAN (MA-42) 9/24/2014 (13 :52 pm) 1
  2. 2. Contents • Founder • Introduction • Vision • Mission • Logo • Slogan • Uniforms • Competitors • Subsidiary • Products • Parent • Conclusion • References 9/24/2014 (13 :52 pm) 2
  3. 3. Founder • Colonel Harland Sanders • September 9 , 1890 • Fireman, farmhand, rail road worker, Lawyer, an insurance sales man, Gas station operator. 9/24/2014 (13 :52 pm) 3
  4. 4. Introduction • In 1930 founded as “sanders court & cafe” • 1952 first franchise was opened in salt lake city, Utah • Head quarter in Louisville, Kentucky • They have more than 18000 outlets worldwide • 8 millions of customers everyday 9/24/2014 (13 :52 pm) 4
  5. 5. 9/24/2014 (13 :52 pm) 5
  6. 6. Products 9/24/2014 (13 :52 pm) 6
  7. 7. 9/24/2014 (13 :52 pm) 7
  8. 8. Vision • To be the leading integrated food service group In ASIAN region delivering consistent quality products and excellent customer focused. 9/24/2014 (13 :52 pm) 8
  9. 9. Mission • To maximize profitability , improve shareholder value and deliver sustainable growth year after year. 9/24/2014 (13 :52 pm) 9
  10. 10. Logo 9/24/2014 (13 :52 pm) 10
  11. 11. Slogan 9/24/2014 (13 :52 pm) 11
  12. 12. Uniforms 9/24/2014 (13 :52 pm) 12
  13. 13. Outlets 9/24/2014 (13 :52 pm) 13
  14. 14. competitors 9/24/2014 (13 :52 pm) 14
  15. 15. Subsidiary 9/24/2014 (13 :52 pm) 15
  16. 16. Parent of KFC 9/24/2014 (13 :52 pm) 16
  17. 17. Conclusion • KFC is a very strong of fast food restaurants with more than 18000 restaurants all over the world. Being in maturity stage KFC has high opportunities of producing new products and deals. 9/24/2014 (13 :52 pm) 17
  18. 18. References • www.authorstream.com/Presentation/vivek.b ansal25-1234191-kfc-123 / • www.slideee.com/slide/kfc-presentation-slide 9/24/2014 (13 :52 pm) 18
  19. 19. 9/24/2014 (13 :52 pm) 19

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