Creative digifest - how to create a leaderboard by toby beresford from leaderboarded.com

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Training presentation given by Toby Beresford at Creative Digifest 2 on how to create your own leaderboard. Uses the gamification gurus leaderboard as an example.

Technology

Creative Digifest – 11 October 2012

How to create a
leaderboard
Engage your tribe

Creative Digifest – 11 October 2012

Before you start

• Players - who do you want to leaderboard?
• Sources - where are you going to source your score data?
• Variables - Decide what factors will contribute to the score:
– Activity – what the player does
– Reciprocity – how others respond to the player
• Releases – how often will you release the leaderboard
• Data period – what period of scores will count each release
• Sharing – how will you make the leaderboard visible to players

Creative Digifest – 11 October 2012

An example – Gamification Gurus

• Players – global self appointed experts and speakers on
Gamification
• Sources – Twitter, Klout, Slideshare
• Variables
– Activity: Tweets with #gamification, Slide deck uploads
– Reciprocity: @mentions with #gamification, Slide deck views,
downloads, favorites and comments, Klout score
• Releases – monthly 1st of the month
• Data period – last month
• Sharing – embedded on gamificationofwork.com blog, tweets
to top players

Creative Digifest – 11 October 2012

Our leaderboard

Creative Digifest – 11 October 2012

Embedded on the blog

Creative Digifest – 11 October 2012

Tweets

• Just out! this month’s #gamification gurus leaderboard. See
who’s number one...

• Hey! I made it to #10 on this month’s gamification gurus
leaderboard...

• Yes, b****s. RT @Ibogost You are number #2 on this month’s
Gamification Gurus list...

Creative Digifest – 11 October 2012

Results

• 70% increase in blog traffic on day of release each month.
• Leaderboard manager seen as a ‘voice’ within the industry
• Questions and engagement from players on how to improve
rankings
• Continued retweeting and fun for the players
• Invitations to parties, committees, events….

Creative Digifest – 11 October 2012

Demo, using the software

• Free version allows:
– Google Spreadsheet + Kred

Twitter Latest Style points
username Poll

@mittromney 45 8

@barackobama 47 10

Creative Digifest – 11 October 2012

Demo

Sources Player List Variables Weighting

Spreadsheet Spreadsheet Latest Poll 20%
Style Points 10%
Kred Influence 40%
Outreach 30%

Creative Digifest – 11 October 2012

THANKS

• @tobyberesford, @leaderboarded

• toby@leaderboarded.com

• http://www.leaderboarded.com

• Creative Digifest Offer Code – SXSC2
– 25% off standard pricing for Bronze and Silver packages.

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Creative digifest - how to create a leaderboard by toby beresford from leaderboarded.com

1. Creative Digifest – 11 October 2012 How to create a leaderboard Engage your tribe

2. Creative Digifest – 11 October 2012

3. Creative Digifest – 11 October 2012 Before you start • Players - who do you want to leaderboard? • Sources - where are you going to source your score data? • Variables - Decide what factors will contribute to the score: – Activity – what the player does – Reciprocity – how others respond to the player • Releases – how often will you release the leaderboard • Data period – what period of scores will count each release • Sharing – how will you make the leaderboard visible to players

4. Creative Digifest – 11 October 2012 An example – Gamification Gurus • Players – global self appointed experts and speakers on Gamification • Sources – Twitter, Klout, Slideshare • Variables – Activity: Tweets with #gamification, Slide deck uploads – Reciprocity: @mentions with #gamification, Slide deck views, downloads, favorites and comments, Klout score • Releases – monthly 1st of the month • Data period – last month • Sharing – embedded on gamificationofwork.com blog, tweets to top players

5. Creative Digifest – 11 October 2012 Our leaderboard

6. Creative Digifest – 11 October 2012 Embedded on the blog

7. Creative Digifest – 11 October 2012 Tweets • Just out! this month’s #gamification gurus leaderboard. See who’s number one... • Hey! I made it to #10 on this month’s gamification gurus leaderboard... • Yes, b****s. RT @Ibogost You are number #2 on this month’s Gamification Gurus list...

8. Creative Digifest – 11 October 2012 Results • 70% increase in blog traffic on day of release each month. • Leaderboard manager seen as a ‘voice’ within the industry • Questions and engagement from players on how to improve rankings • Continued retweeting and fun for the players • Invitations to parties, committees, events….

9. Creative Digifest – 11 October 2012 Demo, using the software • Free version allows: – Google Spreadsheet + Kred Twitter Latest Style points username Poll @mittromney 45 8 @barackobama 47 10

10. Creative Digifest – 11 October 2012 Demo Sources Player List Variables Weighting Spreadsheet Spreadsheet Latest Poll 20% Style Points 10% Kred Influence 40% Outreach 30%

11. Creative Digifest – 11 October 2012 THANKS • @tobyberesford, @leaderboarded • toby@leaderboarded.com • http://www.leaderboarded.com • Creative Digifest Offer Code – SXSC2 – 25% off standard pricing for Bronze and Silver packages.

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