The document discusses artist Miik Green's online presence across various social media platforms and websites. It analyzes how Green presents himself as an artist, researcher, and personal figure online. The document suggests Green could improve his online presence by setting goals for different platforms, deciding priority areas, and having a strategy for sharing relevant content that provides both short and long-term returns. It also notes the balance Green strikes between personal and professional identities online and managing expectations across channels.

1. an elliptical point of view
on miik green
Artists Online: Miik Green as a Case Study
Natacha Suttor
ellipticalpointofview.com
twitter.com/natachasuttor

2. an elliptical point of view
on miik green
Online: Who is Dr Miik Green...
In no particular order*:
• Artist*
– Galleries
• Family man
• Husband
• Father
• Friend
• Christian
• Activist*
*Not a complete list
• Artist Talks Host
• Colleague*
• Board Member
• Mentor*
– Potential Supervisor
• Future Researcher
• PhD Graduate: Dr Miik
Green

3. an elliptical point of view
on miik green
Online: Unpacking Dr Miik Green...
The ‘personal’ Miik:
• Family man
• Husband
• Father
• Friend
• Christian
• Activist*
The ‘artist’ Miik:
• Artist*
– Galleries
• Artist Talks Host*
• Colleague (Arts
Industry)
• Board Member
• Mentor*
The ‘researcher’
Miik:
• Artist*
• Artist Talks Host*
• Colleague
(Academic /
Researcher)
• Mentor*
– Potential
Supervisor
• Future
Researcher
• PhD Graduate:
Dr Miik Green

4. an elliptical point of view
on miik green
How does this translate into Miik’s online presences?

5. an elliptical point of view
on miik green
Balance of Results:
1. Art Talks Venue
(5)
2. Artist (3 or 4)
3. Gallery (2*)
4. Researcher (1)
Not Logged In Logged In
How does this translate into Miik’s online presences?
Circa 2013

6. an elliptical point of view
on miik green
First pass: How did this translate into Miik’s online presences?
Presence Personal Artist Researcher
Website
miikgreen.com  
LinkedIn Profile
linkedin.com/in/miikgreen
 
Facebook Profile
facebook.com/miikgreen
  
Behance
behance.net/miik
 
academia.edu
curtin.academia.edu/miikgreen

Instagram
instagram.com/miikgreen
  
twitter
twitter.com/miikgreen
  

7. an elliptical point of view
on miik green
How much information you want to release about yourself?
Consider the different “audiences”
• Collector purchasing via Gallery
• Friends
• Family
• Other Artists
• Other Researchers
• Studio Night attendees
• Colleagues
...and:
• Who “needs” to know “what”...?
• Where does content need to be...
Or where doesn’t it need to be?

8. an elliptical point of view
on miik green
How much information you want to release about yourself?
One example:
http://thenextweb.com/opinion/2015/08/07/batten-down-the-hatches/

9. an elliptical point of view
on miik green
Second pass: How did this translate into Miik’s online media presences?
Presence Personal Artist Researcher
Website
miikgreen.com  
LinkedIn Profile
linkedin.com/in/miikgreen
 
Facebook Profile
facebook.com/miikgreen

Facebook Page
facebook.com/miikgreenartist  
twitter
twitter.com/miikgreen  
academia.edu
curtin.academia.edu/miikgreen

Instagram
instagram.com/miikgreen
 
Behance
behance.net/miik
 

10. an elliptical point of view
on miik green
Balance of Results:
1. Artist (5 or 6*)
2. Gallery (3 or 2)
3. Art Talks Venue
(2)
4. Researcher
(1...or 2*)
Not Logged In Logged In
How does this translate into Miik’s online presences?
2015

11. an elliptical point of view
on miik green
Ongoing discussion
• How are people most likely to find you? Ensure they find what
you want:
– Search Results
– Social Presences
• Negotiating content opportunities:
– Collateral vs Artwork?
– “Can we do anything with this?”
– Heads ups...
– Ensure opportunity for spontaneity, use across channels
• Delineations not concrete:
– Personal Activism as Miik Green
– Professional Activism as Miik Green, Artist
• Platforms for Content vs Platforms for Presence
– e.g. Instagram
– e.g. Behance

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on miik green
To do & opportunities for Miik
• Longer term wins vs Shorter term wins
– SERPs
– Social
• Content placement
– Establish a hierarchy of what content takes the lead on which
channel(s)
– Share outwards (to other channels) from that
– Recruit likes to presences accordingly
– Carrots for followers
• Build profile as a researcher
– Publications online > onto relevant platforms
– Profiles
• Exhibition lead up:
– Discuss & set expectations of Gallery social vs Artist social early
on
– Suggest content opportunities
– Calendar & coordinate
– Lead by example...and explanation
• Remove auto-posting:
– Written for platforms
– Scheduled with platform in mind
Least amount of resources (time, effort), for the most outcomes...

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on miik green
Presence Pros Cons Notes
Website:
• Outcomes
dependent on
execution
• Execution
depends on brief
• Brief depends
on knowledge
• Owned
• Flexible
• Unique / Customisable
• Analytics
• Requires Long Term seeding:
• People need to know your name
• Need to know the URL to find it
• Getting URL onto relevant pages and
linking back to it
• First impressions through SERPs
• Cost (in time and resources)
• Can build in ongoing 3rd party reliance (developer)
and costs
• With great customisation comes great responsibility:
artists aren’t UX specialists
Decisions should be based on:
• Functionality
• Flexibility
• Content that can be included
• Ease of updating: content, design, new
sections
• Additive benefits:
• SEO (Wordpress, Weebly)
• Themes or Design (Wordpress)
• Domain (URL) is separate to the website
• Ongoing cost
• If claiming domain is a concern, purchase
it and redirect it Short Term.
Facebook Page • Large membership
•Owned
• Flexible
• Analytics
• Customise through content
• People find you through social action:
invite, share, like, comment
• Medium Frequency platform (1 post per day)
• Provides rich ways to present and share content
• Functionality & Features depend on platform
• Platform changes outside control
• Another comms channel, if you can’t handle
email...
• Paid outcomes, e.g.
• recruiting audience,
• increasing visibility o page and
posts possible
• Host Events
Twitter • Owned
• Flexible
• Analytics
• Customise through content
• People find you through social action:
Follow back, RT, @
• High Frequency Platform
• Limitations on how you can present and share
content
• See last 3 points for Facebook
• Paid outcomes, possible
LinkedIn
Professional
Profile
• Owned
• Flexible
• Supports other platforms (Slideshare,
Behance)
• Customise through content
• People find you through social action:
connect, like, share, join groups
• Focused on Professional CV experience
(education, employment etc)
• Rich presentation farmed out to other platforms,
then ported in
• Medium to Low Frequency platform (1 post per
week)
• See last 3 points for Facebook
• Join Groups
• Set Up Group(s)
Instagram • Owned
• Flexible
• Can act as a repository for content used
elsewhere
• Medium-High Frequency Platform
• Limitations on how you can present and share
content
• See last 3 points for Facebook
Some suggestions...

14. an elliptical point of view
on miik green
• Goal setting: chunk actions and presences based on priorities and immediacy, e.g.:
1. Artist
2. Researcher
• Having a short, medium and longer term direction helps focus priorities and actions
– Decide what’s essential
– Decide what you want to experiment with
– List of essentials will help you determine
• What time you have time for experimentations
• Whether those experimentations can support the essentials
• Gallery Representation vs Online Gallery Platforms (e.g. Saatchi Online):
– Professional decision
– Ensure platforms offer effective opportunity, exposure & outcomes
• Content: no point spending time on a channel, unless:
– you have content to share
– it will provide short, medium and long term returns
• Whatever you choose to do will require:
– Agile approach
– Resources (time, money, effort)
While delineations and directions have to be fluid: there should be concrete questions that
lead you to good decisions about them.
Some suggestions...