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Maximising social media


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StreetGames' Social Media lead Dom Walker highlights the potential benefits of social media and how a project can make the most of online marketing tools to promote itself

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Maximising social media

  1. 1. Maximising social mediaWhat are the potential benefits of social media and how can you make the most of online marketing tools to promote your organisation? #DSC2012 1
  2. 2. Tweet your highlight of #DSC2012? #DSC2012 2
  3. 3. Potential benefits of social media Why social media?• As of Feb 2012 845m worldwide monthly Facebook users and 30m in UK• As of end 2011 300m worldwide Twitter users and between 7-15m in UK• Opportunity to communicate with stakeholders, potential partners and press• Chance to become part of an influencer’s news timeline• Young person’s medium• Mobile-ready• Relatively cheap resource – free platforms, though can be time-intensive• Can raise profile of organisation• Engaged followers – potential to galvanise them #DSC2012 3
  4. 4. What do you use social media for?Group discussion #DSC2012 4
  5. 5. What do you use the platforms for?Facebook• A social media, interactive website• Online forum/message board• Communication device• Different for boys only or girls only project• All of aboveTwitter• Communication device• Organisation awareness device• An irreverent take on your organisation• All of above #DSC2012 5
  6. 6. Example of social media website #DSC2012 6
  7. 7. Example of forum #DSC2012 7
  8. 8. Example of social media website and forum #DSC2012 8
  9. 9. Making the most of online and social mediaContent (is king) Twitter • Link back to other onlineFacebook platforms• Link back to other online platforms • Starting conversations• Posting on others walls • Creating interesting tweets• Mentioning relevant others • Tweet @StreetGames• Creating interesting content that will generate interaction Website• Engage with • Link to other online StreetGamesSportsCharity page. platforms We will promote you • Reference partners • Use resources from #DSC2012 9
  10. 10. ActivityTwitpic photo that sums up #DSC2012 #DSC2012 10
  11. 11. 10 Facebook top tipsRemember, social media is all about interaction. The clue’s in the name1. Audit page likes – make sure you like all stakeholder orgs, and those you want a relationship with2. Give page a professional look and feel. Assume potential partners will look at it. Photos, interaction, suitable content3. Reference partners4. Always try to link back to another online platform in content5. Use to track use of links6. Mention related parties in posts and tag in photos/videos7. Post on other pages’ walls8. Encourage stakeholders to tag your page in photos and posts9. Use photos in posts to bring them to life10. Generate followers – word of mouth, competitions #DSC2012 11
  12. 12. 10 Twitter top tips1. Audit account follows – make sure you follow all stakeholder orgs, and those you want a relationship with.2. Decide on a voice for the account – ‘I’ or ‘we’, relaxed tone or formal3. Always try to link back to another online platform in content4. Use to track use of links5. Use official twitter handles to mention relevant parties.6. Join conversation by using official/trending #7. Aim to reply to all tweets that mention you8. Use Twitter on your mobile whilst on the go9. Use devices like TweetDeck to track multiple accounts on computer and track non-handle tweets.10. Generate followers – word of mouth, competitions, create engaging RT’able content #DSC2012 12
  13. 13. Please, get involved• Follow @StreetGames and tweet us• Like and post on the wall, tag in photos• Use the resources on• Got a video? Send it to us and we can upload it to our new YouTube channel – #DSC2012 13
  14. 14. ContactAny social media questions, contactEmail: dom.walker@streetgames.orgMobile: 07912577762 #DSC2012 14