Tim Macklenar\'s Resume

1. Tim Macklenar (972) 696-9620
Marketing, Communications & Operations tim.macklenar@gmail.com
OBJECTIVE: A position for product, service or device marketing, or product management, or marketing
operations and communications.
EXPERIENCE: Technical, product and strategic marketing professional with business development,
sales support, operation and communications experience in telecommunications.
Flexible and adaptable with an ability to get the most out of available resources and tools,
cost effectively.
Mavenir Systems July 2012 - February 2013
Director of Marketing
• Drive product awareness with global sales force, analysts and the industry on next generation of voice,
video, messaging and signaling solutions including VoLTE, VoWi-Fi, RCS and Diameter.
• Perform market research to create and support company positioning, value and differentiators.
• Deliver and manage sales training webinars for new product introduction (NPI).
• Coordinate and develop white papers, briefs, videos, presentations and business modeling tools.
• Develop brand templates, usage guidelines and implement a document repository system to organize
and communicate available material to the global sales team.
Ericsson / Nortel March 1998 – May 2012
Marketing Communications & Operations 3 years 2009 - May 2012
Business Integration:
• Successful integration of Nortel in Ericsson as new business unit.
• Develop and manage websites and communications tools to drive Ericsson’s ways of working
throughout the business unit.
• Responsible for product integration into Ericsson’s internal and external web presence.
• Maintain the master product database and implement new product pages.
Communications & Training:
• Develop and publish internal / external news and information for employees and products.
• Coordinate internal webcasts for new product introduction with regions and sales teams.
• Develop graphics and videos for repurposing on internal and external web channels.
• Train employees on use of document repositories, information tools and communication processes.
Senior Product Marketing Manager (Nortel) 3 years 2007 - 2009
• Drive industry / customer mindshare on CDMA/GSM/UMTS/LTE packet core products. Familiar with
voice core infrastructure and evolution to IMS.
• Create value argumentation messaging, presentations and drive customer meetings.
• Perform life cycle customer analysis on existing products to drive revenue in excess of $1M/yr.
• Identify market requirements, product release schedules and content definition for development.
Strategic Marketing / Operations Manager (Nortel) 4 years 2003 - 2007
• Manage public tradeshow areas to promote value and technical leadership. Includes working with MIT
and partners to provide interactive demonstration.
• Develop messaging and provide interactive power point presentations / conceptual storyboards for
sales initiatives resulting in increased brand awareness and consistent presentations.
• Manage marketing programs and campaigns resulting in repeatable process - reducing time to market
and consistency of deliverables.
• Develop strategic analysis for executives on key insights into priorities, initiatives and programs.
• Manage corporate initiatives for on-time BU implementation - branding, tool deployment - requires
cross business and functional coordination.

2. Tim Macklenar
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Director – Customer Demo Centers (Nortel) 1 ½ years 2002 - 2003
• Manage a multifunctional team to create and present the wireless internet customer experience.
• Global financial and budget responsibility resulting in reduction in capital spend by $1.2M annually.
• Highlight key products / services, partnerships & alliances through interactive “Day / Life” scenarios.
• Coordinate strategic messaging and demonstrations at trade shows, industry and customer events.
• Create mobile sales kits to aid account teams in presentations and discussion points.
Product Manager (Nortel) 3 years 1998 - 2002
• Product market Wireless Intelligent Network (WIN) solutions and support customer sales meetings.
• Develop strategic alliances, coordinate sales contracts, LOI’s and supply agreements.
Emergency Response Coordinator (volunteer position) 8 years 2004 - May 2012
• Coordinate 50+ emergency responders for the evacuation and safety of 2000+ employees. Create and
approve procedures and methods for emergency response team, security and management.
Southwestern Bell Wireless Inc. (Cingular / AT&T) November 1992 – March 1998
Marketing Manager Wireless Data (Dallas/Ft Worth Region and Corporate Headquarters):
Coordinate Cellular Digital Packet Data trial to evaluate market acceptance and deployment strategy.
Design, manage and maintain Dallas/Ft.Worth’s Web site resulting in industries first online ordering for
accessories and feature selections.
Manage implementation of new technology to support new services and applications for subscribers
(Digital PCS, Info123, Freedom Link Home, Wireless data and Fax modem pools)
Develop and deliver sales training material for new product deployment. Coordinate training
schedules and product demonstrations for 300+ sales staff.
Provide data consulting services to 57 cellular properties and their customers.
Evaluate and partner with hardware & software vendors and certify operations in cellular network.
Manage national deployment of UPS’s data tracking system - 1st nationwide package tracking solution
NEC America, Inc. (Mobile Radio Division) June 1989 - November 1992
Product Manager & Radio Engineer:
Develop, coordinate and support the market introduction of all cellular products.
Design and develop new cellular data interfaces. Evaluate local/national OEM vendors for
manufacturing of accessories and support.
Develop paging software and Marconi test software for production and Q&A product lines.
Analyze and resolve issues with cellular carriers and conduct field evaluations on company's product
line to verify technical specifications.
Texas Instruments August 1984 - June 1989
Design & Development Applications Engineer:
Design, develop and support automatic test equipment for SSI/MSI logic IC's and memory.
Solve manufacture issues such as ESD, board etch, dielectric constants, and surface-mount issues.
Supervise technicians in the creation of test programs for RAM, PROM and PAL Bipolar IC's and
characterize new devices.
EDUCATION & AWARDS:
• B.S.E.E., University of Toledo/Toledo, Ohio. Graduated: Magna Cum Laude.
• Ericsson – Business Unit of the Year 2011, 2010 – Contributor – “Delivering on the Promise”
• Nortel Global Marketing Board Recognition Award – 2007 – “Branding and Tool Deployment”
• Nortel Pride Awards – CTIA Wireless 2006, Sales Forum 2003
PROGRAMS & TOOLS:
• Microsoft Office (PowerPoint, Word, Excel, Publisher, Access, Project)
• Adobe – Photoshop, In-Design, Acrobat Professional
• Web Stats – Google Analytics, Web Trends
• SharePoint (Enterprise & Federation), Teamsite, LiveLink, Documentum, Centra