it shows the types of lightening in the visual merchendising and how to apply this lightening

1. LIGHTENING

2. Color of light
All color are depend on
light
1. Day light
2. Artificial
With out light there is no
color and sell
So light is first impression.

3. Lightening the open
back window
• Lightening in the display area must
be strong and bright to keep
shoppers eye.
• fluorescent lightening casts flat,
dull and lifeless pall over the
garment instead we use sharp spot
incandescent.

4. • Avoid lightening up the mannequin
face Instead chest lightening is prefer
technique. It shows the color of the
garment as well as design
• If we are lighten the mannequin face
only point up that is a life less pointed
face.
• Mannequin place on the back of the
space and not have to battle the natural
day light and traffic light at night.
• the back ground can be simple length
of fabric, texture, pattern and panel
texture wood

5. Lightening closed
back window
• Greater opportunity to
magical lightening
effect.
• Use light to paint the
background color or
dramatize the setting by
crating particular
ambience and creating
the atmosphere.
Colour light + coloured
filter + theatrical jell

6. Light streaming from through a gothic window
Light streaming from
through a gothic window

7. Palm tree in the tropic for
swim wear

8. Planning store
interior lightening
• Human walk to toward the
area of brightest.
• Store lightening plan is over
all illumination of the retail
space.
• The highlighters point out
what is new, unique or special.
If long perimeter walls are illuminated
the shoppers better see mass display of
wall stock.
If the floor plan is long and narrow and strong
light on the far wall it seems closed and
encourage shoppers toward rear of space.

9. PRIMARY
LIGHTENING
• Over all illumination in
an area.
• Light that fills the selling
floor from overhead light.
• Type of merchandise
should be tested under
various type of bulb.

10. fluorescent
• Least expensive
• Efficient cost of energy
• Length of lamp life
• It is no best for all category
of merchandise.
• Flat, even and textural
interest.
• There are a degree of
warm(warm white) and
coolness(cool white)
warm(warm white)
coolness(cool white)

11. Baffle-is any thing to divert the
light

12. Ceiling use different color of
fluorescent in different area to
break ceiling pattern and call
attention to the changes of
color overhead

13. Compact fluorescent
lamp(CFL)
 It use electric and more
energy
 Efficient and long
lasting
 More amount of watt
consume
 Used for ambient light
that is not warm

14. incandescent
• Looking for more energy
• High voltage light(parabolic
aluminized reflector bulb)
• Longer lamp life and Costy
• Can burn for 3000 hour
1. Reflector bulb
• Lower wattage, made of clear
glass with metallic glass.
2. Flood lights
• Frosted glass envelop, Less
concentrate and wider beam.
Reflector bulb
Flood lights

15. MR 16 AND MR 11
• newest and popular focal lamp currently in use
• Bright light the produced color balanced and
close to the sun light
• 4 or 5 times illuminate merchandise from
ambient level of other lamps efficient,
inexpensive to operate, compact and clean
• Produce less heat than incandescent
• Cool burn and do not harm to merchandise.
• To make decorative shadow with steel cut
pattern on the wall.
• Tungsten halogen lamp is the source of light.

16. High intensity
discharge(HID)
• Energy efficient
• Over all store lightening
• Small in size
• Provide shadow and lightening
• HID contain mercury, metal
halide and sodium type
• Used to high light but require
color filter
• Best place to apply is ceiling
but at least 15 feet height
unless excess bright on selling
floor

17. Metal halide lamp
• Extension of HID
• Small in size and high output of
light
• Strong beam of focused
• Clear light under high pressure
• Use for spot lightening and
accenting to create shop interior
• Better focus more than halogen
• Because the use of reflect or
lenses

18. Ceramic metal halide
lamp
• Ceramic tube( mercury,
argon and metal halide)
• Excellent energy saving
• This value create rich color
especially red which ids the
most important color in
retailing
• Green, blue and white use
for showcasing cloth,
jewellery and flowers

19. Light emitting
diode(LID)
• Small size, long life and adaptability make it popular
choice for all sort of use
• Do not require heat to create light but instead use
chemical compound
• Used for shop interior of directional application,
recessed down light track and pendant
• Multiple color light possibility
• Creating color effect in wall and signage.