Social media b2 b and extranets


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Social media b2 b and extranets

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Social media b2 b and extranets

  1. 1. Sieu thi dien may Viet Long - web two point zero and everything else that comes with it (social media for b2b) Uploaded on September 16, 2008 by eyeliam
  2. 2. Sieu thi dien may Viet Long - Then and Now who has the power 60 45 30 ` 15 0 web 2.0 web 1.0 web 0.0 brand independents consumer Uploaded on September 8, 2008 by LordFerguson
  3. 3. what is this web 2.0• web applications • api’s• social media• blogging• cheap or free• user generated content• connecting with customers Uploaded on April 29, 2009 by curiouslee
  4. 4. home, outposts & frontiers frontier outpost frontier outpost home outpost frontier outpost frontier Uploaded on September 6, 2007Diagram Chris Brogan and Darren Rowse by joesflickr
  5. 5. the key differences traditional v social media• One way vs two way conversations• Real or near real time response• Authenticity in consumer data• A focus on content• A nearer proximity to autority• Diverse distribution channels Uploaded on June 2, 2007 by Thomas Hawk
  6. 6. the key differencescont.... • Low cost • Spectrum of relationships • passionate suppliers • The ability to establish real trust my friend wheel on facebook
  7. 7. loosing control• how much control did you have?• embrace the chaos• great method of feedback• better to respond• they’ll do it anyway
  8. 8. mybook-inthe social networks Brought to you by brian solis and jess3
  9. 9. facebook• facebook connect• The 35-54 year old demo is growing fastest, with a 276.4% growth rate• There are more females (55.7%) than males (42.2%) on Facebook• fan pages• advertising Uploaded on July 29, 2008 by laikolosse
  10. 10. googlenot just search• friend connect• groups• orkut• facebook v google Uploaded on June 11, 2008 by Paul The Wine Guy
  11. 11. linkedin• the b2b facebook• 65% male• average age 41• attracts business decision makers• engage in groups• we’re already there Uploaded on February 17, 2009 by Mykl Roventine
  12. 12. twitter• say it in 140 characters• twitter in real life• external• real time research Uploaded on April 10, 2009 by Brajeshwar
  13. 13. Uploaded on April 10, 2009 by Brajeshwar
  14. 14. yammer• the internal version of twitter• getting to know you• real time communication Uploaded on November 2, 2008 by
  15. 15. youtube• screen casts• interviews• channel creation• viral• other solutions Uploaded on February 12, 2009 by supermuch
  16. 16. delicious• yummy way to share the goodness• favourites• bookmarking sites• simple intergration• social share (website) Uploaded on September 30, 2005 by Flirty Kitty
  17. 17. Blogging• history• free relevant content• engage• introduce lead generation• Uploaded on February 16, 2009 by wonderfully complex
  18. 18. feedback• ideas storm• user voice• get satisfaction• poll daddy Uploaded on March 23, 2008 by gwalton1
  19. 19. what i’ve missed out• apps• google apps• dimdim• skype• myspace Uploaded on March 27, 2005 by striatic
  20. 20. what’s the relevance• become the expert• some of our competitors are already there• more popular than email• it’s where our customers are• it will help drive traffic and conversation• done right will give us a competitive edge• lead generation and conversion Uploaded on February 28, 2007 by davidChief
  21. 21. key to building community • don’t pay it lip service • listen • engage • act Uploaded on July 30, 2006 by gadgetgirl
  22. 22. strategy • it’s no PPC quick fix • create our online community • use existing communities • twitter / yammer • company blog • linkedin Uploaded on May 9, 2008 by ®obertos
  23. 23. strategy cont....• use brand advocates that are web savy and in touch with the customer• Time and resource• tweet about your blog, blog about your service or product and link to your site• tie it all together Uploaded on January 6, 2009 by DanieVDM
  24. 24. our home,frontier & outposts comms audience with feedback blog(s) twitershere ecommece / twitter email / web site users extranet comms people blogging linkedin with other about us groups users Uploaded on March 25, 2006 by bitmapr
  25. 25. targets and measurement • increased traffic • lead generation from posts • 2/3 year plan • don’t forget little old email Uploaded on February 25, 2009 by Jessie Romaneix
  26. 26. extranet• reporting• messaging• company messages rss• industry rss• supplier advertsising• gap fill Uploaded on January 22, 2007 by Caro Wallis
  27. 27. Other thoughts • lead vision • tieing in web 2.0 to our websites, ecommerce systems, intranets and extranets • rss Uploaded on August 2, 2007 by Cayusa