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DAY 2

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DAY 2

  1. 1. Fashion Writing Day 2
  2. 2. What book are you reading? Tell me one piece of news from the past week
  3. 3. WHAT IS THE AGENDA? WHAT IS THE BIAS? WHAT IS THE TRUTH? WHAT IS THE AGENDA? WHAT IS THE BIAS? WHAT IS THE TRUTH?
  4. 4. Interviews Written Audio (radio/podcast) Television (TV/internet/documentary)
  5. 5. Written Interview GIVING AND RECEIVING YOU NEED TO BE ABLE TO DO BOTH COMMON ASPECTS • • • • • INTERESTING ENTERTAINING QUOTABLE APPARENTLY KNOWLEDGEABLE TO THE POINT ENGAGING
  6. 6. JOHN GALIANO – Listen to the intro which provides context & small provocation – First question produces entertaining response – Listen to response – he includes the question in the answer – Audio/visual works well with longer Qs & As – Galliano is prepared – has thought about his answers
  7. 7. Interview a class mate about their inspiration Record it on your phone 5 questions 5 answers Keep all answers to one sentence 1 – who are you interviewing? 2 – write your questions 3 – think of your answers
  8. 8. Read the interview with Alexander McQueen Are you entertained? Do you want to read it all? Is it pertinent to his work? Examine the dynamic between his interviewer and him What answers are prepared? Does the interviewer have a goal? Does McQueen have a goal?
  9. 9. PRACTICAL ELEMENTS- INTERVIEWER COMFORT? NOTE PAD AND RECORDER MORE QUESTIONS THAN YOU NEED SOUND – QUIET SETTING – ALONE? FAMILIAR? HOW LONG? PROVOCATIVE STANCE?
  10. 10. PRACTICAL ELEMENTS- INTERVIEWEE PREPARED ANSWERS: INSPIRATIONAL PEOPLE & THINGS BACKGROUND – KEEP IT INTERESTING YOUR GOAL AWARENESS OF PUBLICATION AUTHENTICITY? LIES?
  11. 11. Jagger Interview 1 http://youtu.be/oEmIiqhtGqQ Jagger Interview 2 http://www.youtube.com/watch?v=DB_XLVAleP4 Beatles press conferencehttp://youtu.be/aw_kftFdF18?t=1m19s Charlie Veitchhttp://youtu.be/4sbTm-XShZ8?t=56 Tories (set up) http://youtu.be/LAIX1ANHyY4s Q&Ashttp://youtu.be/7gv0iKaQUN8
  12. 12. Class activity: PRESS CONFERENCE 4 students will be a new radical design team brought in to the House Of Herioti to refresh the brand. The rest of the class will interview them. 1 question each. In no particular order. ALL YOU KNOW IS THAT THEY ARE NEW FACES WITH VERY LITTLE PREVIOUS EXPERIENCE find out what you can…if your question is asked have another 2 or 3 ready
  13. 13. ASSIGNMENT FOR NEXT WEEK. READ AND CONTRAST INTERVIEWS IN VICE, iD, JOCKS & NERDS & OK 40 WORDS ON EACH HEADLINE EACH DECONSTRUCTION WITH MAG TITLE AND INTERVIEWEE’S NAME JOCKS & NERDS: http://issuu.com/jocksandnerds

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