Class activity: PRESS CONFERENCE
4 students will be a new radical design team brought in
to the House Of Herioti to refresh the brand.
The rest of the class will interview them.
1 question each. In no particular order.
ALL YOU KNOW IS THAT THEY ARE NEW FACES
WITH VERY LITTLE PREVIOUS EXPERIENCE
find out what you can…if your question is asked have
another 2 or 3 ready
"It is a cruel irony that, just as commercialised
youth culture seems everywhere – appealing
to all ages, and making untold millions for
media corporations – the demographic on
which this was once based is being excluded
from society. Without financial power or overt
political affiliations, young people are too
often ignored in this costive age.” Jon Savage Jan
COSTIVE = adjective
2slow or reluctant in speech or
action;unforthcoming: if he did ask her she
would become costive
STINGY – as in tight-assed, mean, materialistic
“Mods came about because instead of doing the " norm ", which at the time
was listen to Rock and roll and ride greasy motorbikes.
Instead of leathers, they looked at the Italian boys who were wearing suits
and listening to JAZZ. The only affordable transport that might have some
protection for a suit also came from Italy and the scooter was adapted.
Lights and mirrors was a fad that only lasted a year and those with trad
scooters adorn period acssesories, that came from the years they were
By the late 60`s, the first mods had moved on in keeping with the Modern
way of thinking and those that fronted the movement were now using
cars. The mini cooper or if they had some money an e-type Jag would be
the car to be seen with....
Not many lights in these pictures from 1965?
“The real cool mods of 65 were
using, err, whats this then? A JEEP!"
From an online conversation on modernvespa discussion board 2007
“My point is, what excactly is modern about
replicating a 45 year old trend? The real cool
cats of the day kept thinking modern and
dropped the mod uniform of a parker and suit
and went skin... and the story continues.
So to put it on a knifes edge, who are the real
mods of the 80`s Hip hoppers? Rappers?
Food for thought ehh?"
RESEARCH YOUR INTERVIEWEE.
LOOK AT BACKGROUND, WHERE FROM, LOOK FOR CLUES.
EXAMINE THEIR STYLE.
PREPARE YOUR QUESTIONS CAREFULLY. MAKE SURE THEY ARE INTERESTING
REMEMBER TO GET THE BASICS: DOB/WHERE FROM/PARENTS OCCUPATION.
DECIDE IF YOU ARE GOING FOR THE PROVOCATIVE APPROACH (BE GENTLE!)
OR THE LULL THEM INTO A FALSE SENSE OF SECURITY APPROACH.
DECIDE WHAT YOUR INTERVIEW GOAL IS AND REFINE YOUR QUESTIONS.
DECIDE WHAT YOU WILL EXPAND ON AND WHAT YOU WON’T.
MAKE SURE YOU KNOW WHAT YOU ARE TALKING ABOUT.
KNOW YOUR INSPIRATIONS.
IF YOU DECIDE TO BE ENIGMATIC MAKE SURE YOU ARE STILL GIVING GOOD
TATIANA COCKBURN-ALDANA TATIANA COCKBURN-ALDANA
JADE FOTHERINGHAM LAURA IVORY