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DAY 3

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DAY 3

  1. 1. Fashion Writing Day 3
  2. 2. What book are you reading? Tell me one piece of news from the past week
  3. 3. Jagger Interview 1 http://youtu.be/oEmIiqhtGqQ Jagger Interview 2 http://www.youtube.com/watch?v=DB_XLVAleP4 Beatles press conferencehttp://youtu.be/aw_kftFdF18?t=1m19s Charlie Veitchhttp://youtu.be/4sbTm-XShZ8?t=56 Tories (set up) http://youtu.be/LAIX1ANHyY4s Q&Ashttp://youtu.be/7gv0iKaQUN8
  4. 4. Class activity: PRESS CONFERENCE 4 students will be a new radical design team brought in to the House Of Herioti to refresh the brand. The rest of the class will interview them. 1 question each. In no particular order. ALL YOU KNOW IS THAT THEY ARE NEW FACES WITH VERY LITTLE PREVIOUS EXPERIENCE find out what you can…if your question is asked have another 2 or 3 ready
  5. 5. "It is a cruel irony that, just as commercialised youth culture seems everywhere – appealing to all ages, and making untold millions for media corporations – the demographic on which this was once based is being excluded from society. Without financial power or overt political affiliations, young people are too often ignored in this costive age.” Jon Savage Jan 2014
  6. 6. COSTIVE = adjective 1constipated. 2slow or reluctant in speech or action;unforthcoming: if he did ask her she would become costive STINGY – as in tight-assed, mean, materialistic
  7. 7. What is a demographic?
  8. 8. Demographic helps shape media. Guess the demographic: Strictly… The Guardian… BBCR1… Youtube… Dazed… Waterloo Road… How To Look Good Naked… The Skinny… Jocks & Nerds
  9. 9. Commercialised youth culture fashion music language online content media education?
  10. 10. Northern Soul Nights Edinburgh… recently
  11. 11.
  12. 12.
  13. 13. • •
  14. 14. • The creators: kerouac/corso/ginsberg
  15. 15. • The ‘look’
  16. 16.
  17. 17. • Jean French New Wave films
  18. 18. • Miles Davis – modern jazz
  19. 19. “Mods came about because instead of doing the " norm ", which at the time was listen to Rock and roll and ride greasy motorbikes. Instead of leathers, they looked at the Italian boys who were wearing suits and listening to JAZZ. The only affordable transport that might have some protection for a suit also came from Italy and the scooter was adapted. Lights and mirrors was a fad that only lasted a year and those with trad scooters adorn period acssesories, that came from the years they were popular. By the late 60`s, the first mods had moved on in keeping with the Modern way of thinking and those that fronted the movement were now using cars. The mini cooper or if they had some money an e-type Jag would be the car to be seen with.... Not many lights in these pictures from 1965?
  20. 20. “The real cool mods of 65 were using, err, whats this then? A JEEP!"
  21. 21. From an online conversation on modernvespa discussion board 2007 “My point is, what excactly is modern about replicating a 45 year old trend? The real cool cats of the day kept thinking modern and dropped the mod uniform of a parker and suit and went skin... and the story continues. So to put it on a knifes edge, who are the real mods of the 80`s Hip hoppers? Rappers? Food for thought ehh?"
  22. 22. • • • • • • • • • • • • • • • Hippies Rockers Skins Suedeheads Glamkids Northern Soul Hooligans Punks Oi! New Romantics Scene Kids Post Punk Metal Goth Teenyboppers • • • • • • • • • • • • • • • Ravers Grunge Britpop B- Boy/Girl Hiphop D&B Jungle Grime Black Power Yippies Two Tone New Psychedelics Psychedelic Skinheads Loungecore Disco
  23. 23. Claim back your birth right
  24. 24. INTERVIEWER RESEARCH YOUR INTERVIEWEE. LOOK AT BACKGROUND, WHERE FROM, LOOK FOR CLUES. EXAMINE THEIR STYLE. PREPARE YOUR QUESTIONS CAREFULLY. MAKE SURE THEY ARE INTERESTING QUESTIONS. REMEMBER TO GET THE BASICS: DOB/WHERE FROM/PARENTS OCCUPATION. DECIDE IF YOU ARE GOING FOR THE PROVOCATIVE APPROACH (BE GENTLE!) OR THE LULL THEM INTO A FALSE SENSE OF SECURITY APPROACH. INTERVIEWEE DECIDE WHAT YOUR INTERVIEW GOAL IS AND REFINE YOUR QUESTIONS. DECIDE WHAT YOU WILL EXPAND ON AND WHAT YOU WON’T. MAKE SURE YOU KNOW WHAT YOU ARE TALKING ABOUT. BE INTERESTING. KNOW YOUR INSPIRATIONS. IF YOU DECIDE TO BE ENIGMATIC MAKE SURE YOU ARE STILL GIVING GOOD INTERVIEW.
  25. 25. INTERVIEWER INTERVIEWEE INTERVIEWER INTERVIEWEE ARTJOMS SALIGINS STEPHANIE BAIN STEPHANIE BAIN CLAIRE WHITHAM JADE MORDENTE TATIANA COCKBURN-ALDANA TATIANA COCKBURN-ALDANA ALIX PICKEN ISLAY PICKUP NIAMH DONOGHUE NIAMH DONOGHUE AUSRA MAROZAITE AMY ROBINSON HAMISH DUDA HAMISH DUDA JADE FOTHERINGHAM CLAIRE WHITHAM LAUREN GIBSON LAUREN GIBSON AMY ROBINSON ALIX PICKEN LAUREN HAY LAUREN HAY SERENA PORTA ZOE MCARTHUR NICOLLE HORSBURGH NICOLLE HORSBURGH ISLAY PICKUP JADE FOTHERINGHAM LAURA IVORY LAURA IVORY HANNAH THOMPSON AUSRA MAROZAITE TANISHA LALL TANISHA LALL ARTJOMS SALIGINS HANNAH THOMPSON ALEKSANDRA NIKITINA ALEKSANDRA NIKITINA ANNIE HALL SERENA PORTA ANNIE HALL SERENA PORTA ZOE MCARTHUR

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