If you’re a business owner, founder, independent professional, or creative marketer who is frustrated and stuck, then this webinar will help you to get motivated to change things up. Do people get back to you the way they used to? Are you getting new business leads and referrals? Is your network shrinking? Do you have a personal brand? Sometimes all it takes to make a difference in your business to think a little differently and try something new. During this presentation, you will learn some easy steps on how to have the ROCK-IT mindset and get you and your business on the path to success. We will cover the following topics: How to network like a ROCK STAR and have the ROCK-IT Mindset Marketing yourself like a BAND Leveraging LinkedIn and YouTube Tips on creating original content Tips on using video to promote your personal brand How to re-purpose your content across multiple channels

1. RO C K IT G ROWTH A G E NCY

2. ABOUT ME
CEO and Chief Rock n' Roller - Rock It Growth Agency
Entrepreneur and Business Owner with 20+ years Experience
Seasoned Professional Networker
Co-Founder, Grey Sky Films
Co-Founder, of Hudson Business Exchange Networking Group
VP, NJ Advertising Club
Rock n’ Roll Addict
Podcast and Video Series Host
Certified Star Wars NERD
Record Shop Junkie
Father to two Beautiful Daughters and one Dog
Grateful Husband to an incredibly patient and amazing wife

3. ABOUT ME
Some of My Favorite Films - The Empire Strikes Back, JAWS,
The Blues Brothers, Breakfast at Tiffany's, Raiders of the Lost Ark,
Halloween. Caddyshack, 2001, The Shining, John Wick,
Some of My Favorite Bands:
Van Halen
Black Sabbath
The Beatles
Slayer
Iron Maiden
Killswitch Engage
The Misfits
The Ramones
Black Flag
Bad Brains
Guns N'Roses
HUM

4. TODAY'S
PLAYLIST
How to network like a ROCK STAR & have the ROCK IT Mindset
Marketing yourself like a BAND
Leveraging LinkedIn and YouTube
Tips on creating ideas for original content
Tips on using video to promote your personal brand
How to repurpose your content across multiple channels
Tools and Resources

5. THE ROCK N' ROLL MINDSET
Gotta Have That P.M.A - Positive Mental Attitude
Be Authentic
Be Yourself
Embrace Change - Don't Fear It
SWAGGER
"To me, punk rock is thinking outside of the box, outside of the program,
outside the establishment.."
- Madonna
ROCKIT

6. ROCK N' ROLL MINDSET
We Got That Attitude!
We Got That PMA!
"ATTITUDE" - BAD BRAINS

7. “A positive mental attitude is
a must for all who wish to
make life pay off on their own
terms. Nothing great was
ever achieved without a
positive mental attitude.”
–NAPOLEON HILL
ROCK N' ROLL MINDSET

8. NETWORK LIKE A
ROCK STAR
5 PRO NETWORKING TIPS
Networking is NEVER SELLING
Be Present - Show Up
ASK & LISTEN
Be Specific
FOLLOW UP
BONUS TIP - Schedule Time to Make Intros

9. NETWORK LIKE A
ROCK STAR
WHERE DO I NETWORK DURING A
PANDEMIC?
Virtual Coffee with Your Contacts
Virtual Events (Meetup & Eventbrite)
Networking Groups
Trade Associations,
LinkedIn
Facebook Groups
WhatsApp
BONUS TIP - Create Your Own Virtual Event

10. milomilomilo
SEZSEZSEZ
ROCKROCKROCK
ITITIT

11. MARKETING YOURSELF LIKE A BAND
Get CREATIVE
B.Y.O.F.L. = Book Your Own F**king Life
Go On "Tour"
Play as Many Shows as You Can!
Be the Best "Band" in The World
"We're not arrogant, we just believe we're the best band in the world."
- Noel Gallagher
ROCKIT

12. MARKETING LIKE A BAND
WHERE DO I START?
Envision you are in band: What would you do?
Write Music
Promote Yourself
Play Shows- TOUR
Create RAVING Fans
Sell Merch

13. Do you use LinkedIn, Facebook, YouTube, Instagram?
Do you attend networking events and meetings?
Do you do client outreach/communication?
Do you have a website that works?
Do you have a mailing list?
Bands take advantage of everything they can to promote
themselves...do you?
SELF EVALUATION

14. How often do you talk to your peers?
How often do you try new ideas?
Have you updated your skills or learned new ones?
Do you make time to just SIT & THINK?
How are you innovating yourself?
SELF EVALUATION

15. BOOK YOUR OWN
F**KING LIFE!
LEARN FROM THE PUNKS!
CREATE YOUR OWN
RESOURCE GUIDE FOR SUCCESS!

16. BookYourOwnF**kingLIFE!
OPPORTUNITY
Be open to new experiences.
ROCK IT MINDSET
Take control of your life and
ROCK IT
BE PRESENT
Plan for NOW! You're in business
today. Don't worry about 3 months
from now.
EMBRACE CHANGE
Life is all about living. Live life,
embrace change.

18. LINKEDIN TIPS
7 PRO USER TIPS
Don't be a Gray Box
Update Your Bio and Headline
Post at Least Once a Day
Comment and Like Posts
Follow Hash Tags Relevant to You
Tag Contacts in Your Posts
Mix It Up (Video, Audio, Photos, Written)
Share Your Connections' Content
Use LinkedIn Stories
Ask People to Comment
BONUS PRO TIP - Post Videos Directly to LinkedIn

19. YOUTUBE TIPS
7 PRO USER TIPS
Realize YouTube is the #2 Search Engine
Post the Same Time and Day Every Time
Add a Call to Action to the Video
Fill in the Description Box - USE KEYWORDS,
add a CTA & links
Engage Your Audience: Encourage them to
comment, subscribe, and share
Create Thumbnails that STAND OUT
BONUS PRO TIP - Add relevant keywords

20. YOUTUBE TIPS
VIDEO IDEAS
Introduce yourself
Interviews with guests
Vlog
Tips and tricks
How to videos
Thought pieces
Expert knowledge
Review something
Hobbies/Interests
Tour video
BONUS PRO TIP - HAVE FUN! 😎

21. Interstesting Title
Bold Thumbnail
Graphic
Links

22. Bold Thumbnail
Interstesting Title
Graphic
CTA
Schedule

23. Filled Out Description Box
with Keywords
and Links
Searchable Title
Simple Video

24. Video Tags with Keywords

25. CREATE YOUR OWN CONTENT
How Do I Do That?
What Kind of Content Do I Create?
Who's My Audience?
Where Do I Put It?
Do I Need Tons of Expensive Equipment?
"“Envision, create, and believe in your own universe, and the
universe will form around you”
- Tony Hsiegh
CREATEIT

26. Creative
Creative
Creative
ExerciseExerciseExercise

27. Write Down 3 Things You're Interested In orWrite Down 3 Things You're Interested In orWrite Down 3 Things You're Interested In or
Most Knowledgeable AboutMost Knowledgeable AboutMost Knowledgeable About
Write Down 3 Things You Know About YourWrite Down 3 Things You Know About YourWrite Down 3 Things You Know About Your
IndustryIndustryIndustry
Write Down 3 Things You Know About YourWrite Down 3 Things You Know About YourWrite Down 3 Things You Know About Your
AudienceAudienceAudience

28. congratulations!congratulations!congratulations!

29. WHAT CONTENT SHOULDWHAT CONTENT SHOULD
I MAKE?I MAKE?
Blogs
Video
Webinars
Podcasts
Graphics
Photos

30. WHAT DO I CREATE WITH?WHAT DO I CREATE WITH?

31. Top Tips for Creating DIY Video
BE ENERGETIC
The camera EATS
energy! Be positive
UPBEAT and ROCK IT!
BE AUTHENTIC
Be yourself. DON'T BE A
CHARACTER. You're not
acting.
QUICK
REHEARSAL
Do a quick rehearsal, but
not too many. Just work
the words out and don't
overthink it.
DON'T GET
DISCOURAGED
The biggest obstacle is
yourself.

32. Top Tips for Creating DIY Video
MIX IT UP
Create :10 sec - 2min +
videos. Experiment
with lengths.
ENGAGE
Have a CTA or Ask a
Question at the end
of the videos
KEEP IT SIMPLE
Don't get fancy! Get to
the point of the video
and don't waste time on
a long intrdoduction or
video close.
HAVE FUN!
SMILE! You're on
Camera!

33. HOW TO GET THE MOST
OUT OF YOUR CONTENT
5 ROCK STAR TIPS
Video and audio can be transcribed and
used as blogs
Videos can be edited into different lengths
and used for social media
Audio files can be turned into video or
audiograms
Blogs can be used as scripts for videos
BONUS TIP - Video stills can be also used on
social platforms and websites

34. TOOLS & RESOURCES
Graphics - Canva or PicMonkey
Video - Zoom, Logitech Capture,
Streamyard
Camera - Logitech C920 or C922
Mic - Rode PodMic or Rode Podcaster
Lighting - Dracast Halo Plus Ring Light
Podcast - Podbean
Transcribing and Captions - REV
Audiograms - Waave or Headliner
Scheduling - Calendly
You Tube - VidIQ

35. ROCK IT
Sign up for (1) free 45
minute consult session

36. RockItGrowthAgency.com
@chrisvaglio
@rockitgrowthagency.com
@chris_vaglio
Rock It Growth Agency
chris@rockitgrowthageny.com
Thank
Thank
Thank
you!
you!
you!
LET'SLET'S
CONNECTCONNECT