Event Marketing Strategies - 8 Social Media Tactics to Ignite Ticket Sales
•
1 like•3,463 views
Too many event marketing strategies do the bare minimum when it comes to social media. Leverage these 8 social media tactics to push your ticket sales to the next level.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Similar to Event Marketing Strategies - 8 Social Media Tactics to Ignite Ticket Sales
Similar to Event Marketing Strategies - 8 Social Media Tactics to Ignite Ticket Sales (20)
Recently uploaded
Recently uploaded (20)
Event Marketing Strategies - 8 Social Media Tactics to Ignite Ticket Sales
- 1. 8 Social Media Tactics to Ignite Ticket Sales
- 2. 8 Social Media Tac-cs A0er this slideshare, you should: • Understand what you need to do before jumping into tac8cs • Define your target a;endee & where they hang out on SM • U8lize at least 1 of these tac8cs in your event marke8ng strategy
- 3. 8 Social Media Tac-cs Before we get into the juicy tac-cs… • We go;a talk PROCESS. • Without having event marke8ng strategies in place, tac8cs are meaningless.
- 4. 8 Social Media Tac-cs Event Marke+ng is…
- 5. 8 Social Media Tac-cs Event Marke+ng is not…
- 6. 8 Social Media Tac-cs The Social Media Landscape • Rate of change is accelera8ng quickly • 1.6 billion ac8ve mobile social accounts • Know your audience! Further reading: h.p://wearesocial.net/blog/2015/01/digital-‐social-‐mobile-‐worldwide-‐2015/
- 7. 8 Social Media Tac-cs The Social Media Landscape • Makes implemen8ng event marke8ng strategies frustra8ng at 8mes • but also creates opportunity to find new a4endees
- 8. 8 Social Media Tac-cs Who’s ready for some tac-cs???
- 9. 8 Social Media Tac-cs Tac-c #1: Incen-vized social sharing • It is in your a;endees’ best interest to get their friends to buy 8ckets to your event. • Offer small discount on 8cket price to increase sharing • Also can include discounts on future events • Check out Referral Candy
- 10. 8 Social Media Tac-cs Tac-c #2: Ticket Giveaway Contests • Why contests are awesome: • Easy to setup with gleam.io • Plays directly into an event’s social element • Network effects! Each entry should be considered a poten7al 7cket buyer
- 11. 8 Social Media Tac-cs Clear descrip8on on how to enter -‐> Incen8vized ways to enter -‐> En8cing visual -‐> Gleam.io Contest Breakdown More entries given based on type of ac8on
- 12. 8 Social Media Tac-cs A Ticket Giveaway in Ac-on Conference creates a 8cket giveaway Gale enters via tweet Conference gains exposure to Gail’s Twi;er audience NETWORK EFFECTS!!!
- 13. 8 Social Media Tac-cs Tac-c #3: Instagram Men-oning n’ Hashtagging Instagram is: • The FASTEST growing social network • 26% of US adult popula8on • Visual Storytelling • Primarily Mobile Your Instagram presence has to be na7ve!
- 14. 8 Social Media Tac-cs Photo Men-oning • Every 8me an Instagram user is tagged in the comments of a photo, they’ll receive a no8fica8on POTENTIAL VIRAL ALERT!
- 15. 8 Social Media Tac-cs Great for contests
- 16. 8 Social Media Tac-cs Best Prac-ces for Instagram • Unless you’re producing a large-‐scale event, create an account for your org to build an audience • Contests via photo men8oning is a great way to a;ract eyeballs • Be authen8c & crea8ve. NOT commercial. • Research & use popular hashtags that are relevant to your event (loca8on, target audience) If you were organizing a vegan food truck fes7val in Aus7n, #atxvegan would be a prime hashtag to u7lize.
- 17. 8 Social Media Tac-cs Tac-c #4: Leveraging Your Speaker’s Audience • Think of your speakers as an affiliate marke8ng channel • Both interests are aligned • Your speakers want a large audience to talk to • Your event needs to sell as many 8ckets as possible
- 18. 8 Social Media Tac-cs Track results by crea-ng codes Create your codes in Ticketbud Watch the tweets roll in
- 19. 8 Social Media Tac-cs Tac-c #5: Gaining Exposure Through Reddit Common misconcep8on: Reddit community destroys any a;empt to market to them. How not to get destroyed: •Be na8ve •Be authen8c •Be relevant
- 20. 8 Social Media Tac-cs Subreddits are your friend • A subreddit is a sub-‐community focused on a specific topic. • We recommend pos8ng in your city’s subreddit or one specific to event’s theme • Use a conversa8onal tone when pos8ng. Be 110% sure it’s relevant. • DON’T make your post read like an adver8sement! GOOD TITLE: Anyone ever a4end the oyster fes7val happening this weekend? BAD TITLE: Buy 7ckets to the oyster fes7val for $45!! Get ‘em now!
- 21. 8 Social Media Tac-cs Subreddits are your friend s8ckied post stays on top of page large readership = big poten8al normal post upvoted w/ 75 comments
- 22. 8 Social Media Tac-cs Tac-c #6: Repurposing Content for Long-‐Las-ng Effects • Use photos of a;endees in social updates • Create highlight video from previous events • Get your speakers to upload their slide decks • Use tes8monials as social proof Further reading: h.p://www.socialmediaexaminer.com/use-‐social-‐media-‐to-‐promote-‐your-‐event/
- 23. 8 Social Media Tac-cs Tac-c #7: Facebook Retarge-ng • Retarge8ng: When you serve ads to people who have previously been on your website.
- 24. 8 Social Media Tac-cs 2 Types of Retarge-ng Ads 1. Direct Ticket Purchase: Clicking goes right back to your 8cke8ng page. Most popular choice here. 2.Demand GeneraFon: Clicking the ad goes to a highlight video, speaker lineup, or just any piece of content that will help convince your a;endees to buy 8ckets. Typically #2 works be4er if you have highly priced 7ckets Mo $$ = Mo Convincing
- 25. 8 Social Media Tac-cs Social Media Channels for Retarge-ng Facebook News Feed Twi;er Feed Further reading: h.p://blog.Fcketbud.com/retargeFng-‐for-‐events/
- 26. 8 Social Media Tac-cs Tac-c #8: Twi`er Adver-sing • Twi;er’s ad plakorm is sexy. • More & more people who have money to spend are using Twi;er • S8ll inexpensive to test out & quick turnaround 8me for campaigns Further reading: How to Use Twi.er Ads to A.ract A.endees
- 27. 8 Social Media Tac-cs Twi`er Targe-ng Op-ons • Loca8on, loca8on, loca8on • Topical hashtags • Influencer Targe8ng • Device targe8ng If you’re wan7ng to target mobile devices, make sure your 7cke7ng website is mobile responsive!
- 28. 8 Social Media Tac-cs Dissec-ng a Twi`er Ad • 2 parts: promoted tweet & website card • Tweet needs to be na8ve & draw audience interest • Use Canva for quick ad crea8ves • Run mul8ple ads to test what works • Triple check your URL is correct!
- 29. 8 Social Media Tac-cs Where to go from here? “Brands have to have a deep understanding of their customer base. A marketer cannot deliver the right message to the right customer at the right :me if she doesn’t know precisely what her customers want and need.” • Find your target audience • Create a social media marke8ng strategy • Test out some of the tac8cs here & analyze results!