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32 Tips for
Social Media Domination
The Big Question:
With the social media world changing
so fast, are you keeping up?
Social media has been around for a
long time by internet standards.
But marketers are still coming to
grips with how to effectively tell
their story on social.
At NewsCred, we talk to hundreds of
clients every day, and understand
the common pain points that our
customers face on so...
This deck captures the latest
social media changes and best
practices across the networks
most important to NewsCred:
Face...
What are we
going to cover?
•  Social Media Channel Overview
•  KPI Overview
•  Best Practices
Social Media
Channel Overview
Channel Overview Introduction
Before we can talk about social media best practices, we first need to
examine each platform:...
Facebook Twitter LinkedIn
Associations Photo/status sharing, video, pop
culture, staying in touch, news
sourcing, long-for...
KPI Overview
KPI Overview Introduction
What is a KPI? KPI stands for “key performance indicator.” KPI measurement is
essential for all ...
KPI Overview
What are we measuring?
•  Brand awareness, engagement, and lead
generation
The obstacle?
•  KPI measurement i...
KPI Overview
Facebook Twitter LinkedIn
Brand Awareness Page likes, page visits,
impressions, reach
Followers, impressions,...
Best Practices
Best Practices Introduction
Once you’ve established what social media platforms make the
most sense for your brand and wha...
Best Practices: Overall
•  Establish a unique voice and stick with it
•  Be transparent and authentic
•  Give due credit t...
Best Practices:
Twitter
•  Cadence: NewsCred shares 1 tweet an
hour, 7 days a week between 8am-2am
for maximum engagement ...
Best Practices:
Twitter
•  Interact with your audience on a human-
to-human level – take a look at Pandora
and White Castl...
Best Practices:
Facebook
•  Cadence: NewsCred posts 2x per
day, 5-7 days per week to align with
when our audience is most ...
Best Practices:
LinkedIn
•  Cadence: NewsCred posts 2x per
day, 5-7 days per week to reach our
audience at peak activity l...
Building Brand Awareness
Building Brand Awareness:
Introduction
Creating brand awareness on social requires strategic
thinking, in addition to orga...
Create Content for the Right Context
Twitter – Has the shortest shelf-life for
content, but can generate substantial
engag...
Build Brand Awareness
+ Engagement Organically
•  Recycle your content: keep posting until it’s dead
•  Grow your audience...
Brand Fail
•  This is what happens when brands
use a trending hashtag for the sake
of gaining visibility – without
underst...
•  There are many ways to boost brand awareness
with paid spend:
•  Twitter: promoted tweets, lead generation
cards, web c...
Blog Subscribe A/B
Test: A Success Story
•  NewsCred tested identical Twitter campaigns
driving to our blog subscribe land...
A Few Items to Suggest–Pro Tips
•  .@ mention for tweets to show up in
your timeline (not in replies)
•  Know your audienc...
Ready to take your
social media marketing
to the next level?
We’d love to help.
NewsCred is the world’s leading content marketing platform.
We’re powering marketing technology for the...
Thank you!
Ready to create amazing content? Contact NewsCred for a free demo today!
NewsCred.com • Sales@NewsCred.com • +1...
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32 Tips for Social Media Domination

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Published on

Social media has been around for a long time by internet standards, but marketers are still coming to grips with how to effectively tell their story on social.

This deck captures the latest social media changes and best practices across the networks most important to NewsCred: Facebook, Twitter, and LinkedIn.

Questions or comments? Find us on Twitter @newscred.

Published in: Social Media, Marketing

32 Tips for Social Media Domination

  1. 32 Tips for Social Media Domination
  2. The Big Question: With the social media world changing so fast, are you keeping up?
  3. Social media has been around for a long time by internet standards.
  4. But marketers are still coming to grips with how to effectively tell their story on social.
  5. At NewsCred, we talk to hundreds of clients every day, and understand the common pain points that our customers face on social media.
  6. This deck captures the latest social media changes and best practices across the networks most important to NewsCred: Facebook, Twitter, and LinkedIn.
  7. What are we going to cover? •  Social Media Channel Overview •  KPI Overview •  Best Practices
  8. Social Media Channel Overview
  9. Channel Overview Introduction Before we can talk about social media best practices, we first need to examine each platform: what it is, how to use it, and its current demographics. •  First, some noteworthy statistics: •  52% of online adults now use two of more social media sites •  56% of all online adults 65 and older use Facebook •  53% of internet-using young adults ages 18-29 use Instagram •  50% of internet users with college educations use LinkedIn http://www.pewinternet.org/2015/01/09/social-media-update-2014/
  10. Facebook Twitter LinkedIn Associations Photo/status sharing, video, pop culture, staying in touch, news sourcing, long-form content Breaking news, “snackable” content, trending topics, fastest way to share/receive information Thought leadership, education, branded content, medium-to- long form content, networking How It Works Posts appear in feeds, profiles, and brand pages Posts appear in feeds and on profiles, posts get buried fastest Influencer posts appear at top of page, updates from people and brands Who Uses it? 1.31 billion active monthly users, growing 50+ audience 284 million monthly users, educated, high-income, under 50 313 million members in 200+ countries, college grads are fastest-growing demographic Social Channel Overview
  11. KPI Overview
  12. KPI Overview Introduction What is a KPI? KPI stands for “key performance indicator.” KPI measurement is essential for all marketing, especially on social media. But while metrics are key, there is a not a one-size-fits-all measurement on social. Each platform has a unique set of KPIs that should be analyzed and measured.
  13. KPI Overview What are we measuring? •  Brand awareness, engagement, and lead generation The obstacle? •  KPI measurement is difficult for everyone The solution? •  Measure what you care about, and agree on it with your marketing team 1 ZenithOptimedia 2 Kelsey Cox - Column Five We’re pretty much just reporting numbers, even though we know these are not as accurate as they could be. 2 79% of marketing pros said two of their biggest obstacles are measuring online social media (79%)and demonstrating return on investment(85%). 1 ” “ ” “
  14. KPI Overview Facebook Twitter LinkedIn Brand Awareness Page likes, page visits, impressions, reach Followers, impressions, reach, follower/following ratio Company page likes, page views, visitors Engagement Post likes, comments, shares, clicks, “stories created” RTs, favorites, replies, @mentions, clicks, engagement rate Likes, comments, shares, clicks, engagement Lead Generation Link clicks to form or gated page, blog subscribe Lead generation card clicks, link clicks to gated page, blog subscribe Link clicks to form or gated page
  15. Best Practices
  16. Best Practices Introduction Once you’ve established what social media platforms make the most sense for your brand and what KPIs you are going to measure, it’s time to make sure your strategy is set. This is where understanding the best practices of each network is essential. Think of it this way, the more you know about social media, the more you will be able to grow your brand and push past your competitors. Here are a few best practices that every social media marketer needs to keep in mind.
  17. Best Practices: Overall •  Establish a unique voice and stick with it •  Be transparent and authentic •  Give due credit to authors and sources •  Make sure images are optimized for both desktop and mobile •  Maintain a consistent cadence •  Maintain a variety of content: original, licensed, UGC •  Respond to fans (and haters) in a timely manner •  Truly know your audience
  18. Best Practices: Twitter •  Cadence: NewsCred shares 1 tweet an hour, 7 days a week between 8am-2am for maximum engagement across different time zones •  Don’t be afraid to post the same tweet more than once – or with A/B variations •  Say thanks – it’s the most effective way to increase organic engagement and followers *Companies who test are 75% more likely to show ROI for content marketing than those who fail to test their strategies.
  19. Best Practices: Twitter •  Interact with your audience on a human- to-human level – take a look at Pandora and White Castle •  Be visual: tweets with photos are 150% more likely to be retweeted (78% of user engagement with a brand’s tweets are via retweeting) •  Tweets with 100-130 characters get the most engagement and retweets
  20. Best Practices: Facebook •  Cadence: NewsCred posts 2x per day, 5-7 days per week to align with when our audience is most active •  Visuals are the most crucial element to Facebook – posts with photos get 53% more likes, 104% more comments, 84% more click-throughs •  Content: should be varied, with a mix of cultural and educational posts
  21. Best Practices: LinkedIn •  Cadence: NewsCred posts 2x per day, 5-7 days per week to reach our audience at peak activity levels •  LinkedIn posts must be more than company updates and recruiting posts – you need informative content too •  Voice: LinkedIn is most authoritative of the three platforms due to its well-educated demographics
  22. Building Brand Awareness
  23. Building Brand Awareness: Introduction Creating brand awareness on social requires strategic thinking, in addition to organic and paid methods. This is one of the most important aspects of social media marketing, and the key to success is knowing where your audience is. Here are some of the ways to reach your target audience using a combination of both paid and organic methods.
  24. Create Content for the Right Context Twitter – Has the shortest shelf-life for content, but can generate substantial engagement from retweets, favorites, and @mentions. Facebook – 75% of a post’s impressions and reach will have been made within the first five hours of posting. Pinterest – Evergreen and SEO friendly content can continue to generate buzz long after the publishing date. People behave differently on each platform. Buzzfeed 2014
  25. Build Brand Awareness + Engagement Organically •  Recycle your content: keep posting until it’s dead •  Grow your audience: follow people you care about •  It’s not all about you: like or favorite other posts •  Trending: use tweetable words or hashtags ONLY if they make sense https://blog.bufferapp.com/twitter-tips-get-more-followers Most ReTweetable Words & Phrases 1  you 2  twitter 3  please 4  retweet 5  post 6  blog 7  social 8  free 9  media 10  help 10  please retweet 11  great 12  social media 13  10 14  follow 15  how to 16  top 17  blog post 18  check out 19  new blog post
  26. Brand Fail •  This is what happens when brands use a trending hashtag for the sake of gaining visibility – without understanding the meaning behind the hashtag •  Hint: it almost never works http://www.businessinsider.com/13-epic-twitter-fails-by-big-brands-2012-2
  27. •  There are many ways to boost brand awareness with paid spend: •  Twitter: promoted tweets, lead generation cards, web cards, etc. •  Facebook: boosted posts, ad sets •  LinkedIn: sponsored updates, ad campaigns •  Unsure about which to use? A/B test until you get it right Build Brand Awareness + Engagement with Paid
  28. Blog Subscribe A/B Test: A Success Story •  NewsCred tested identical Twitter campaigns driving to our blog subscribe landing page •  We wanted to see what type of paid tweet would perform best: promoted tweet, web card, or lead generation card •  We found that promoted tweets and lead generation card were the most effective •  As of our Dec. 1 campaign, we gained 1,000+ blog subscribes – 14% of these turn into leads
  29. A Few Items to Suggest–Pro Tips •  .@ mention for tweets to show up in your timeline (not in replies) •  Know your audience. Leverage technology (like NewsCred!) that provides search, social, and audience behavior analytics to give you a full picture of who your audience is and what they want •  Visuals are key – blatant stock images won’t cut it •  Think about the “burrito effect” – if someone has time to eat a burrito, they have time to check their social media accounts •  Ideally, you should engage with everyone who @mentions you, across all platforms •  Remember there’s a human on both sides of the computer – act like it and you’ll be rewarded!
  30. Ready to take your social media marketing to the next level?
  31. We’d love to help. NewsCred is the world’s leading content marketing platform. We’re powering marketing technology for the future – helping brands transform the way they connect with people, build brand love, and win more customers. Our software enables top brands such as Pepsi, P&G, Dell, General Electric, and AIG to create amazing content experiences with simplicity, speed, and global scale. We’re on a mission to help marketers create content people love, and prove that great storytelling will drive long-term business growth. Learn more at newscred.com and follow us on Twitter @newscred.
  32. Thank you! Ready to create amazing content? Contact NewsCred for a free demo today! NewsCred.com • Sales@NewsCred.com • +1 (212) 989 4100 • @newscred

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