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Influence, by definition, is the ability to have others take actions you suggest, while you continue to build and maintain a good relationship with them. Not an easy skill set to learn – but an essential one for any woman who wants to achieve success in the accounting profession. So how do you get there? In this session, Tom Hood will show you. Named five times as one of the 100 most influential people in the CPA profession, Hood
will share tips and ideas drawn from his wide-ranging (and, yes, definitely influential) career to show you how to hone your own leadership skills to
make you a more powerful influencer than ever before.

Tom will be featuring BLI's latest SMART tool, I2A: Insights to Action - a strategic thinking system. This sytem is the foundation for the AICPA's Leadership Academy and the strategic planning facilitation process used with the Major Firm's Group and many of the Top 100 CPA firms.

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  1. The Power of Influence: Leadership Strategies for the Extraordinary Leader IGAF Worldwide 2010 Women's Leadership Conference Presented by : Tom Hood, CPA.CITP CEO Maryland Association of CPAs Business Learning Institute 1
  2. IGAF Worldwide Headquarters CPA Island in Second Life 20CPA%20Island
  3. Are you an untouchable? A Washington lawyer friend recently told me about layoffs at his firm. I asked him who was getting axed. He said it was interesting: lawyers who were used to just showing up and having work handed to them were the first to go because with the bursting of the credit bubble, that flow of work just isn’t there. But those who have the ability to imagine new services, new opportunities and new ways to recruit work were being retained. They are the new untouchables.
  4. What is the # 1 reason leaders (and their organizations) fail? 4
  5. What is different? 
  6. Being in business today feels like being in permanent whitewater 6
  7. You feel overwhelmed by the rapid and turbulent pace of change and uncertainties in business today
  8. You need new skills and new approaches to ride these waves of change Photo: Pratt’s surfing page
  9. You will learn how to lead in turbulent times and become a navigator of change using BLI's I2A - Insight to Action strategic thinking system Sight  Insight  Create  Communicate  Inspire! 
  10. Today’s agenda  • What is Leadership?  • What about women & leaders? What the  research says  • The Five Qualities of Extraordinary Leaders  • Toolkit & Practice    Sight  Insight  Create  Communicate  Inspire! 
  11. Leadership = Influence  the capacity or power of persons  or things to be a compelling force  on or produce effects on the  actions, behavior, opinions, etc., of  others 
  12. You have our attention! 
  13. What women need…  • Confidence in their abilities  • Getting over guilt  • Assertiveness  • Finding role models and asking for help  • Having a support network    Source: AICPA Women’s Initiatives Executive Committee
  14. Some thoughts from my network 
  15. Some thoughts from my network  My advice to women is that one of my  insights is that the "strategic" process I use to  think about my work is exactly the same  process that works well at home, i.e., the 5  stages of if I2a and that is what allows me to  "do it all" without completely losing my mind.   said tongue in cheek but with all seriousness.    ‐ Gretchen Pisano global consultant & co‐ founder of I2A 
  16. The Centered Leader  • Meaning  • Managing Energy  • Positive Framing  • Connecting  • Engaging  Source: McKinsey Quarterly Centered Leadership: How Talented Women Thrive Joanna Barsh, Susie Cranston and Rebecca A. Craske,
  17. Soft is Hard  Hard is Soft  ‐ Tom Peters “In Search of Excellence” 
  18. Five Qualities of Extraordinary Leaders 1. Sight - Ability to see emerging patterns and shift perspective when necessary 2. Insight - Ability to learn faster than the rate of change in your industry 3. Create - Ability to think strategically and critically to gain insights that create new opportunities 4. Communicate - Ability to collaborate inside and outside your organization and to build and sustain social networks of people engaged in the work 5. Inspire – Ability to mobilize support and engage others to join you in ACTION
  19. Leadership  Insights to Action –  A Strategic Thinking System 
  20. Sight It’s not what you look at that matters, it is what you see – Henry David Thoreau “The faster you go, the further ahead you have to see.”
  21. Insight & Opportunities “But a time of turbulence is  also one of great  opportunity for those who  can understand, accept and  exploit the new realities. It is  above all a time of  opportunity for leadership.”      ‐ Peter Drucker,       Managing in Turbulent Times  Insight 
  22. Create! “The best way to  predict the future  is to create it.”              ‐ Peter Drucker,               Managing in Turbulent Times  Create 
  23. Communicate Extraordinary  leaders must be  O E W R adept at network  K leadership – which  T S is the building &  N sustaining of large  social networks of  people engaged in  the work.  Communicate 
  24. Inspire to Action You must be  able to reach  the hearts  and minds of  the people  doing the  work.  Inspire! 
  25. Sight It’s not what you look at that matters, it is what you see – Henry David Thoreau “The faster you go, the further ahead you have to see.”
  26. Trends & Issues  • The economy  • The mega‐trends  – Globalization  – Workforce & Demographics  – Technology  • The Profession    Sight  Insight  Create  Communicate  Inspire! 
  27. The economy is still uncertain? Economists offer a wide range of predictions... Source: Banham, R. (2010 Mar 1). The shape of things to come. CFO Magazine. 
  28. The fact of the matter is, this is not a normal downturn, this is a …fundamental re-SET! - Steve Ballmer – CEO Microsoft
  29. How many of you think changes will slow down in the near term?   “As it relates to science and technology, the rate of  change in the next decade, is likely to be 4 to7  times faster than in the last decade.  If it is 4x faster  it would be like planning for 2010 in 1890, if it is 7x    faster it would be like planning for 2010 in 1670.”   ‐Expert on Education Panel, The Aspen Institute 
  30. Globalization
  31. 5 Forces of Globalization 1. Growth of consumers in emerging economies  2. Technologies that empower consumers &  communities  3. Increase in labor productivity in developed markets  4. Shift of economic activity between and within  regions  5. Increasingly global markets for labor & talent   
  32. It is not either global or local, it is AND… Glocal
  33. Workforce / Pipeline
  34. Bright spot?
  35. Live First, Work Second Digital Natives
  36. Generation Gap? Or Generation Lap? Generations “In 1997, young people for the first time were recognized by adults as being authorities on something truly revolutionary – digital technology, interactive media, and collaboration.” – Don Tapscott “Growing Up Digital” NGenophobia—the irrational and morbid fear of youth, especially with regards to their use of the Internet
  37. How to start the conversation The eight Net Gen Norms  1. Freedom – The freedom to work  when and where you want  2. Customization – My job my life  3. Scrutiny – I know what you did last  night  4. Integrity – Be a good company to  work for  5. Collaboration – Teamwork  6. Entertainment – Work should be fun  7. Speed – Let’s make things happen  now!  8. Innovation – Let me invent 
  38. Bottom Line: How to keep your star talent • Engage your top performers • Coach tomorrow’s leaders • Manage your Millennials Think AMP • Autonomy • Mastery • Purpose
  39. Technology
  40. • Information Security • Training & Competency Management • Identity & Access • Privacy Management Management • Secure Data File Storage, • Improved Application & Transmission and Integration Exchange • Document, Forms, Content • Business Process & Knowledge Management Improvement / Work Flow • Electronic Data Retention • Mobile & Remote Strategy Computing • Cloud computing • XBRL
  41. Technology & Web 2.0 By 2010, Millenials/Gen Y-ers will outnumber Baby Boomers.
  42. Here are five major benefits that The Economist  report says that social media has created:  1. Trusted online venues where real people can meet up using their real identities. 2. New ways for firms and organizations to reach their customers and those who influence them. 3. Reduced friction in labor markets by allowing employers and prospective employees to find each other and connect. 4. Faster information flow and communication inside companies and organizations. 5. A "free and immensely powerful set of communication and collaboration tools to everyone on Earth who has access to a broadband internet connection."
  43. Risk Management  • Educate & train your staff  • Set security & usage policies  • Restrict Access during certain     times (if you have to)  • Monitor – using search &     google alerts 
  44. CPA Profession
  45. The urge to merge? First wave – the public co consolidators Second wave – small practices unite Third wave – super-regionals, national, global
  46. Top 10 Issues Facing CPAs  1. Economic Outlook   2. Tax   3. Business Operations   4. Implementation and Execution  of Plans   5. New Business Development   6. Personal/Professional  Development   7. Management and Leadership   8. Financial Regulatory Reform   9. Access to Financing and Credit   10 New Accounting Standards,  IFRS  Source: CPA Trendlines for AICPA Feb, 2010
  47. Top Ten Issues for MFG  1. Regulatory/Legislative (56)  2. Private Company Leadership (47)  3. Capital Markets Awareness / Recognition (34)  4. Rethinking Business Model (25)  5. Protect Audit/CPA Franchise (20)  6. Risk Management (Audit efficiencies) (20)  7. Leadership Development / Succession  Planning (19)  8. Global / International (Clients / IFRS /  Branding) (17)  9. Leveraging Technology & Social Media (17)  10. MFG Issues specific forums / focus groups (8)  53
  48. PCPS/TSCPA MAP Survey 2009  Top Five Issues Facing Firms < 21  1. Client Retention  2. Marketing / Practice Growth  3. Tax Law Changes & Complexity  4. Keeping up with Regulations &  Standards  5. Retaining Qualified Staff /  Work/Life Balance  For larger firms add Partner Accountability & Succession Planning Mark Koziel, CPA AICPA PCPS 54
  49. Top Ten Issues for FEI  1. Economic Recovery and the U.S. Fiscal Outlook  2. Health‐Care Reform  3. Employee Benefits  4. Financial Regulatory Reform  5. Global Convergence of U.S. GAAP and IFRS  6. Financial Instruments  7. Financial Statement Regulation  8. Revenue Recognition  9. Business Taxation  10. *XBRL    55
  50. They have you in their sights!
  51. State CPA Statutes police power of the states to protect their citizens vs commerce clause
  52. Where do major changes come from? Us – MACPA & AICPA Them OR
  53. Current Issues • Federal Legislation – Wall Street reform – IRS – 7216 – FTC Red flags • State Legislation – Sales Tax on services – Mobility – State Boards of Accountancy • International - IFRS • Fair Value Accounting • XBRL – SEC mandatory • Codification Project – FASB • Clarity Project – ASB – Convergence with international • Reliability Project (comps & reviews) • DOL 403 (b) Plans • Form 990 Changes • Fraud & Forensic SAS 99
  54. Toolkit & Practice • Powerful questions • Thought Leadership • Communicate to Inspire
  55. Insights & Opportunities The art of asking  powerful questions  • Engagement  • Alignment  • Accountability  • Commitment 
  56. “If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes.”         —ALBERT EINSTEIN 
  57. Insights & Opportunities The four most  important words  for an  organizations are,  “what do you  think?”  ‐ Tom Peters 
  58. Appreciative Inquiry – The Art of  Asking Powerful Questions  • Discovery  • Dream  • Design  • Destiny 
  59. Which of these are powerful  questions?  1. What time is it? 2. Did you take a shower? 3. What possibilities exist that we haven’t thought of yet? 4. What does it mean to be ethical?  Hands – on Exercise
  60. The four key leadership questions  • Who are we?  • Where are we now?  • Where are we going?  • Why are we going there? 
  61. Thought Leadership – find your tribe &   build your social capital 
  62. Communicate Meet Joe – Paving foreman 
  63. MACPA social media efforts featured  in J of A and win 3rd place in Mobbies,  Top 75 Biz blogs & Top 50 Acctg blogs  MACPA won 2  out of top 10 Biz  blogs in MD 
  64. Social media = social capital real world examples 
  65. Insight & Communicate – Social Media Tools 
  66. Communicate to Inspire  Invite them to see the whole movie 
  67. The meta map of the I2A™Strategic Thinking System provides an architecture or framework to structure thinking and conversation as you engage. When talking about complex issues that aren’t completely understood, or debating solutions where there are multiple points of view, it is easy 75 get lost in the conversation and prematurely locked into a solution. to
  68. Insight & Communicate  CPA templates to help you with...
  69. Turbulent  times require  new skills and  new thinking  Source: Chief Learning Officer magazine 
  70. Does it really work?  I2A Story – Ebonie Hughey  Corporate Controller
  71. Are you indispensable? Imagine an organization with an employee who can accurately see the truth, understand the situation, and understand the potential outcomes of various decisions. And now imagine that this person is also able to make something happen. This is our leader, our marketer, our linchpin!
  72. The only question for leaders Have I made you feel stronger and more capable? Source: Emmanuel Gobillot - LeaderShift
  73. Tom Hood, CPA.CITP  CEO  Maryland Association of CPAs  Business Learning Institute  (443) 632‐2301  E‐mail  Twitter @tomhood  Web  Blog   
  74. Resources & Tools  • FREE CPA Social Media self‐directed learning tool  –  • Social Media Quick Start Program  –  • Social media articles  –  How are CPAs using social media‐are‐cpas‐using‐social‐media.html  – How to leverage social networking  – Tom’s interview with JofA  • Leadership Development   I2A – Insights to Action – a strategic  thinking system  – 9IASTS   
  75. MACPA resources  • CPA Success, our daily blog  •  CPA Spotlight, our weekly podcast  •  Other MACPA blogs:  •  •  •  • CPA Learning 2, a Web 2.0 playground by CPAs for CPAs  83  
  76. Contact Information    Tom Hood, CPA.CITP  CEO & Executive Director  Maryland Association of CPAs    • Follow me on:   Twitter:   LinkedIn:   Facebook:   Plaxo:   Slideshare:   Youtube:   Second Life avatar name: Rocky Maddaloni