With talent recruitment and retention topping the list of issues facing CPA Firms along with partner alignment and succession planning issues, the stakes have never been higher for CPA Firms in their recruitment and retention strategies. BLI just announced the 'magnetic firm' framework and the 'big four' ways for firms to become talent magnets. This presentation has the latest scores on the magnetic firm index which is averaging 67% or a D+ across CPA Firms. The four categories for a magnetic firm are: 1) Purpose driven workplace 2) Culture of growth (Career Development) 3) Inspiring workplace – flexible and inclusive 4) Great leadership – trust & transparent Visit us at www.blionline.org

1. Creating the Magnetic Firm
Purpose Driven Great
Leadership
Culture
Of Growth
Inspiring
Workplace
Vision, Purpose
andValues based
Transparent and
Inspirational
Leadership
Learning Culture
- Self and Formal
Development
Flexible and Open
Work Environment
Focus on Strengths
and Positivity
Build Consensus
and Commitment
Career & Growth
Orientation –
Career Paths
Work/Life Balance
Inclusive and
Diverse
Leadership
Development at all
levels
Customer focused Coaching and
Feedback
High Performance
– Insight to Action
Anticipatory and
Proactive
Collaborative and
Team based
Effective
TechnologyTools -
mobile

2. The
‘new’
Big
Four
1. Purpose
driven
workplace
2. Culture
of
growth
(Career
Development)
3. Inspiring
workplace
–
flexible
and
inclusive
4. Great
leadership
–
trust
&
transparent

3. The Six Steps of Talent &
Leadership Development
1. Talent & Leadership Strategy
2. Competencies
3. Career Path (Ladder)
4. Curriculum & Content
5. Compliance & Governance
6. Communicate and Inspire

4. www.blionline.org
BLI Leadership Development “Strat House”
1.
Develop
Strategic
Intent
2.
IdenMfy
Competencies
6.
Communicate
&
Inspire
3.
IdenMfy
Career
Paths
&
Audiences
5.
Compliance
&
Governance
(EvaluaMon
&
Sustainability)
4.
Develop
Curriculum
and
map
content
Firm/Business
Vision,
Values,
Strategy,
and
Culture
Why?
What?
Who?
How?

5. www.blionline.org
The BLI Bounce Model

6. “Those who build great
companies understand that
the ultimate throttle on
growth for any great company
is not markets, or technology,
or competition, or products. It
is one thing above all others:
the ability to get and keep
enough of the right people.”
-- Jim Collins

8. Poll:
What
are
the
top
skills
you
need
to
be
successful?
Pick
the
top
5
1. AnMcipaMng
&
Serving
Evolving
Needs
2. Inspiring
and
MoMvaMng
Others
3. Strategic
&
CriMcal
Thinking
4. CommunicaMon
5. Change
Leadership
Change
leadership
shows
up
among
HR
Pros
but
not
typically
in
overall
Profession
results.

9. Top Skills Needed for Accounting
and Finance Professionals !
BLI Research in 2015 with over 1,000 responses from all segments of the CPA
Profession identified these top skill needed to be successful in these rapidly changing
times.This confirms and reinforces the research from the Conference Board, AICPA
CPA Horizons 2025 report, Bersin, and Burrus Research..
75%
covered by
theseTop 5
Skills
http://www.blionline.org

10. MagneMc
Firm
Score
=
67%
Perfect
Score
=
80
This
score
is
in
line
with
our
industry
research.

13. If there is a conversation about the future
of the profession, you're bound to hear
Hood's name mentioned as one of the
people leading the way.
– Accounting Today
Tom Hood, CPA, CITP, CGMA
CPA Practice Adviser Accounting Hall of Fame
Named the Second Most Influential in Accounting
by Accounting Today Magazine 2013 - 2015
Top 150 Influencer by Linked-In
Top 25 Influencers in Learning & HR - HR
Examiner
Top 25 Public Accounting Thought Leaders - CPA
Practice Adviser
Co-founder of the Business Learning Institute
CEO
Maryland Association of CPAs
(MACPA) www.macpa.org
Business Learning Institute
(BLI) www.blionline.org
http://www.linkedin.com/in/tomhood/