As businesses and mainstream media embrace social networks like Facebook, Twitter and YouTube, many people find themselves wondering how the Web can benefit them on a more personal level. Business fanpages and online press releases are fancy and fabulous, but what tools and trends should you be following to help streamline your online workflow and make personal connections grow? This presentation was delivered to the Mountain View Rotary Club on August 23, 2011.

1. WELCOME TO
THE INTERNET
Practical applications for the real world
April Kyle | www.schipul.com | @thisisnotapril
http://www.flickr.com/photos/donsolo/3768623542

2. http://www.flickr.com/photos/pinksherbet/179279964 http://www.flickr.com/photos/63474264@N00/5275550519/
YOU OWN THE WEB!
P.S. you are not a robot

3. LET’S TALK...
• Stay connected
• Creation matters
• Be inspired
http://www.flickr.com/photos/robertgalloway/4426629351

4. average user age getting older
and older on FB and LinkedIn
Email one of the best ways to stay
connected and it’s on the go
Can’t blame non-internet savvy on
age or something b/c you have
the tools
Average network user age
Facebook = 38 years old
LinkedIn = 48 years old
YouTube = 27 years old
Twitter = 30+ years old

5. STAY
CONNECTED

6. http://www.flickr.com/photos/rishibando/4660452869 http://www.flickr.com/photos/80031239@N00/515325878/
FACEBOOK FOR REAL PEOPLE

7. FACEBOOK MUST-HAVES
Photos: Chat / Video :
Learn how to use your camera phone! Short, sweet and done is all you need
Birthdays: Private Groups:
Say it on Facebook, check it off your list Family, business or friend space to share,
(unless it’s your spouse / child, ahem) discuss and engage

8. KNOW THY PRIVACY
• What info have you added?
• Who can search for you?
• What 3rd parties can access info?
Be careful what you say - just
b/c you think it’s a private
group it may not be
Mention privacy settings per
post
Overview on FB privacy settings
and how they’ve improved on
some but also can still be
sneaky with it
Look at your settings

9. I know we said we
weren’t going to talk
about business - but
LinkedIn has grown
in to such a
connecting tool
http://www.flickr.com/photos/jerryluk/470535105 http://www.flickr.com/photos/99zeros/474752493
LINKED IN FOR LIFE!

10. UPDATES MAKE LIFE EASY
Should be looking at
the LinkedIn Today
and activity feeds to
see what’s going on
with your circles

11. WHO KNOWS!?
Recommendations great to earn favor
Get recommended:
and it’s easier to ask for one down the Be available and responsive:
road.
Don’t ask without doing one yourself Respond within 7 days, no later
3rd party validation means so much; esp
if you’re out of workforce and want to
have a consulting biz one day
Could mean you get invited to Board of Stay relevant and aware:
Directors of your fav NPO
You never know when you’ll be looking for a
It’s cool when people are really on top of
it and shows they’re engaged. LinkedIn
side project or partner - LinkedIn make
not quite as time sensitive as FB or
Twitter.
passive connections easy.

12. http://www.google.com/logos/ http://www.uh.edu/engines/epi2557.htm
WHY WE LOVE GOOGLE

13. GMAIL IT!
Gmail
www.gmail.com
• Consolidate email addresses
• Respond from different accounts
• Fabulous labeling / ‘Important’
• Create ‘rules’ to stay sane
• Okay, themes rock
• Chatting is easy and fun

14. COLLABORATE + ORGANIZE
Google Docs
www.google.com/documents
• Share docs for planning
• Organize into online folders
• See who is currently viewing
• Leave comments Women - talk about weding planning or
Thanksgiving planning
• Skip Office $$$ Not just spreadsheets and word docs, can make org
charts
Labeling and folder system
Make it View Only if you think the user is no the
most internet-savvy
See who is viewing and who was the last to update
and when
- did they really add their thoughts?

15. KEEP IT IN A NUTSHELL
Nutshell Mail
www.nutshellmail.com
• Activity comes to you
• Consolidate it!
• Never forget a birthday
• Company firewall? HAH!

16. CREATION
MATTERS

17. EMBRACE YOUR PHOTO NERD
Flickr as a way to grow your
skills OR just a way to easily
share kids photos’ etc.
Photoshop has free Express
Editor online - free, fun
Important of photos for PR and
marketing. Always going to be www.pixlr.com
better with nice photos.
Talk CC and sharing.
www.photoshop.com
www.flickr.com

18. LEARN HOW TO DO STUFF
Places to learn how to
create.
www.lynda.com
Skillshare - sign up for
or hold your own classes
on anything you want to
www.vimeo.com/videoschool
Set your own prices,
meet out in the world
www.slideshare.net www.skillshare.com

19. TUMBLR YOUR THOUGHTS
Tumblr
www.tumblr.com
• Super simple interface
Search by interest and find
• Fun sharing community
ideas for your next project
Keeps the connections going -
• Search by interest
shows how many others have
shared or liked the content
• No tech skills required

20. BE INSPIRED

21. EMBRACE THE PRETTY
www.punchfork.com
www.pinterest.com

22. TAKE ACTION, SUPPORT SOMETHING
http://bolder.is
www.kickstarter.com

23. ORGANIZE IT ALL
www.diigo.com
www.delicious.com

24. WHERE DO YOU GO NOW?
• Connect with a network that matters
• Google those hobbies / clubs / schools
• Be mindful of privacy settings,
but accept the public nature of the Web
• Have a blast, seriously! This is fun!!!

25. http://www.flickr.com/photos/pinksherbet/179279964 http://www.flickr.com/photos/63474264@N00/5275550519/
YOU OWN THE WEB!
(never forget that)

26. April Kyle
Email: akyle@schipul.com
Blog: www.thisisnotapokerblog.com
Twitter: www.twitter.com/thisisnotapril