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Foundation document for the Interactive Workshop held during TalentNet Interactive at SXSW in Austin, March 2013. Participants used the 24 Hour Fitness program as a working "case study" to learn how to improve social recruiting & employer branding through:
2) Social Platforms
Over the course of 4.5 hours, 24 Hour Fitness received marketing research suggestions for the improvement of their Social Recruiting program by nearly 100 practitioners & industry leaders. Participants received not only the same suggestions, but templates of the audit documents & step-by-step instructions on how to build the business case for program improvement to take back to their own organizations.
This was the first of what will be an ongoing workshop offered for organizations looking to improve their programs & conferences that want to offer hands-on, cutting edge material to their attendees. For more information, please contact email@example.com