When done right, a corporate fitness program can solve multiple pain points for both employers and employees. Here’s insight into how to design an on-site corporate fitness program that brings value to your organization—and to your population.

1. The right programs2
The right staff3
78%
69%
22%
corporate fitness program
with your
why
MATTERS
With the right people, plan and programs, corporate fitness gives
employers a competitive advantage to attract and retain top talent;
it also actively engages employees in healthy behaviors. Here’s how.
The right plan1
1
vs.60% 64%
say they are worried about
losing top people in 2014.1
who are satisfied with their
employer’s health promotion
program, plan to stay at least 5
years at that company.2
Implementing the right plan for benefits
can affect retention.
Offering the right programs can influence
employee health.
Offering the right staff can increase participation.
The right approach4
Offering the right approach can remove barriers to exercise.
Employers Employees
Plus, having an on-site fitness facility is a top
desired worker benefit. 25% of workers who do not
have an on-site fitness facility want it.3
Plus, every 2 interactions a member
receives from fitness staff yields an
additional visit per month.9
stress
75%
2
obesity
73%
3
lack of physical
activity
of employers offer
on-site or subsidized
fitness facilities8
Hi
Hello
51%
For every 100 fitness center members
with an average
employee participation
rate of
Exercise promotes health.
Numerous studies show physical
activity can counteract stress5
and
reduce risk of obesity.6
Plus, tailoring programs to the individual can increase exercise.
One study shows personalized programs can increase the
amount of time that individuals exercise by 35%.7
16members
7
will leave in any
given month.
WITHOUT fitness center staff interaction
WITH one fitness staff interaction
throughout the month
members
will leave.
Don’t know what
to do to get an
effective workout
49%
Cost
49%
Not enough time10
for NOT exercising at a gym:
individuals give
A strategic approach to corporate fitness
To design a thriving corporate fitness program, our experience
shows it takes a strategic approach based on 4 key principles:
Learn more about HealthFitness’ approach to corporate fitness by visiting
www.healthfitness.com.
Programs, services
and staff must be
available when and
how your participants
need them.
There should be
“something for everyone,”
at every level of fitness.
ACCESS
PARITY
Increasing and
sustaining participation
must be a constant
focus of your corporate
fitness staff.
Cost-effective delivery
is essential for fostering
accessibility for employees—
as well as for ensuring
long-term viability of this
employer-provided benefit.
PARTICIPATION
COST-EFFECTIVE
DELIVERY
Sources:
1. Predictions for 2014: Building a strong talent pipeline for the global economic recovery, Bersin by Deloitte,
http://marketing.bersin.com/predictions-for-2014.html | 2. The wellness imperative: Creating more effective organizations, World Economic Forum,
http://www3.weforum.org/docs/WEF_HE_WellnessImperativeCreatingMoreEffectiveOrganizations_Report_2010.pdf | 3. “Top desired worker benefits are
on-site fitness facilities and fitness center discounts, survey says,” Club Industry,
http://clubindustry.com/studies/top-desired-worker-benefits-are-onsite-fitness-facilities-and-fitness-center-discounts-surve | 4. The business value of a
healthy workforce, 2013/2014, Staying@Work™ Survey Report, Towers Watson,
http://www.slideshare.net/TowersWatson/towers-watsonstayingatworkreport2014unitedstates | 5. “Do exercise and fitness buffer against stress among
Swiss police and emergency response service officers?,” Psychology of Sport and Exercise,
http://www.deepdyve.com/lp/elsevier/do-exercise-and-fitness-buffer-against-stress-among-swiss-police-and-UC9QLBGTt2 | 6. “Physical activity and weight
gain prevention,” JAMA, http://www.ncbi.nlm.nih.gov/pubmed/20332403 | 7. “The effectiveness of interventions to increase physical activity,” American
Journal of Preventive Medicine, http://www.thecommunityguide.org/pa/pa-ajpm-evrev.pdf | 8. The business value of a healthy workforce, 2013/2014,
Staying@Work™ Survey Report, Towers Watson | 9. “Retention and tenure are subjects in latest trend report,” IHRSA,
http://www.ihrsa.org/home/2013/11/19/retention-and-tenure-are-subjects-in-latest-trend-report.html | 10. Health and fitness clubs-U.S., June 2013,
Mintel, http://store.mintel.com/health-and-fitness-clubs-us-june-2013
Vs.
TOP 3
lifestyle risks employers see affecting the workforce4
:
? $
TOP REASONS
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