This material relates in how you master and share advertisements. beginning from definition, purpose, types and examples of advertisement

1. ADVERTISEMENT
By silvia nanda putri erito

2. Definition of advertisement
• The definition of advertising is news
or messages to persuade and
encourage people to be interested in
the goods or services offered,
advertisements are usually promoted
through advertising media such as
television, radio, newspapers,
magazines, internet, etc.
• Advertisements contain notifications
to the public and are influencing
readers to do what they want.
Advertising is not limited to products,
but also information, invitations or
calls to do something. For example,
an invitation to plant trees or stay
away from drugs.
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3. The purpose of advertisement
• Providing Information (Informing)
• Persuade (Persuading)
• Remind (Reminding)
• Provide added value (AddingValue)
• Provide information on a product (services, goods, ideas, etc.)
• Efforts to create a good image or a sense of communicant (recipients of advertising messages) to the
advertised product.
• Convincing the public (advertisers) about the truth of a product.
• Make or make it easier for consumers to know the specifications of a product, be it price, function,
benefits, etc.

4. The characteristics of advertisement
• To get the attention of the public. In general, advertisements have the following
characteristics:
• Use interesting, logical, precise and polite word choices
• Use a choice of words that have suggestions for the audience.
• The choice of words used highlight the main information that is important
• Using the choice of words used to show the target.

5. Types of advertising that is in written
• Newspaper • Magazine

6. • Billboard (outdoor advertising) • Transit ads

7. Parts of an Advertisement
• The three main things that give an ad impact are
• the headline
• the photograph or illustration
• the body copy.
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8. Headline
• A strong statement which include the major selling point
• Must grab the reader’s attention
• Must be short (not more than 7 words)
• Example : DRINK MUCH WATER !
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9. Ilustration
• Reinforce the headline
• Show how your product works or what it looks like
• Must grab the reader’s attention
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10. Body Copy
• Text persuades the reader to buy your product
• Must be interesting
• Tell the reader something that he/she wants to know
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11. Tag lines
• Summarize your product or the philosophy of your company
• It should encourage the reader to act, i..e to go and find out more and but the
product
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