2. • Brand Advertising – This is where the brand
establish an identity to the customer’s mind.
• Retail or Local Advertising –
• Political Advertising – a form of advertising
done by politicians.
• Directory Advertising – a form of advertising
with the list of products and services.
• Direct Response Advertising – a direct contact
to any customer by any means of
communication medium such as phone or
email.
3. • Business to Business Advertising – business to
business focusing on a certain group.
• Institutional Advertising – centered on
forming an identity of a company into the
minds of the customers.
• Public Service Advertising – a type of
advertising that communicates for a good
cause.
• Interactive Advertising – a form of advertising
which runs by digital media.
