Repurposing Content: planning for and creating content that can be repurposed into other content for longevity and reach.

1. Repurposing
ContentLive Workshop

2. Before We
Begin
● This workshop is being recorded for the
membership archive.
● Live captions are available, but are not recorded
with this meeting. A transcript will be available.
● Pause me anytime to slow down or explain
something further.
● Submit questions any time in the comment box to
the right of your screen. If I can’t answer them
here, I’ll follow up in a post!
● If there is time, we can break down a piece of
content from the audience.

3. What is content
repurposing?
One piece of content.
Multiple uses.

4. Does it take a lot
of extra work?
Ideally, no.
Workflow

5. Does it involve
creating more
things?
Technically… yes.

6. Movies
Who does it best? ● Screenplay
● Script
● Movie
● Posters
● Stills
● Clips for Social
● Character Trailers
● Teaser #1
● Trailer #1
● Trailer #2
● Teaser #2
● Trailer w/Reviews
● Screenplay to Book
● Book to Comic
● Video Game
● TV Show Episodes

7. How I
Repurpose
Content
● This is what I currently do.
● Things may change. And probably will!
● Not all content should be repurposed.
● Do not leave here wanting to repurpose all of your
content. Quality over quantity still rules.

8. Convenience
Ways I Repurpose
Duplication
What content
can I just copy
and paste
somewhere else?
Opposites
What medium is
my original
content in, and
will it work in it’s
opposite?
Splitting
What is content
that I can split
into parts?
What would be
convenient for
my audience,
and easy for me
to do?
What content did
I split that I
could put back
together?

9. One Post,
Many
Tweets

10. And an
Email

11. One Post,
One IG
One Email

12. Heads Above Water
● Three Part Blog Post
○ Create Podcast Episodes
○ Create Video Series of Walkthroughs
● Formatted & Packaged as eBook
○ Audio Book
● Planning Printables
○ Templates for ClickUp & Trello
● Reformatted as mini-course or challenge

13. Workshops & Webinars
● Slideshare
● Transcription
● Share Clips on Social
● Upload to YouTube
● Part of Core Content / Coursework
● Q&A Expands Content Ideas

14. Monthly Tarotscope
● Social Media Post w/Image & Intro
Paragraph
● Pinterest Pin w/Image & First sentence
of Post
● Written Blog Post
○ Content Upgrade in exchange for
email address
● Email w/Full Reading

15. For All its Worth
Getting the absolute most out of one piece of content.

16. Convenience
Monthly Tarotscopes
Duplication
First paragraph,
or intro, is
shared on social
media.
Zodiac Questions
shared on social
media.
Opposites
Recording audio
version of
tarotscope for
private podcast.
Splitting
Collective
reading is
posted on the
blog;
personalized
Zodiac requires
an email opt-in.
Members only
audio version
with additional
card pull.
An end of cycle,
or end of year,
follow up post
and prompts.
A calendar of the
New & Full
Moons.

17. Convenience
Workshops & Clarity Calls
Duplication
Event
Description to
social media
post
Slides to
Slideshare
Opposites
Audio only
versions of the
video calls.
Written blog
posts of the
workshop.
Splitting
Q&A becomes
blog posts
Worksheets
Transcriptions

18. Your Turn
Let’s plan ahead, shall we?

19. Steps to Repurposing Content
● Plan Something
○ What is the Topic?
○ Who is it for?
○ Where are they?
○ Where could they be?
● Make Something
○ Write It
○ Speak It
○ Draw It
○ Record It
○ Draft It Out

20. Steps to Repurposing Content
● Tear It Apart
○ Make a List
○ Pull Out Quotes
○ Bite Sized Snippets
○ Public Half / Upgrade Half

21. Steps to Repurposing Content
● Make It New
○ Refresh the Content
○ Create a New Post & Link to it
○ Turn it into its opposite medium
● Put it Somewhere Else
○ Literally, Copy & Paste
○ Just Upload it Somewhere New

22. Steps to Repurposing Content
● Put it Together
○ eBook
○ Podcast
○ Video Series
○ Webinar
○ Workshop
○ Case Study
○ Evergreen Email Sequence

23. What to Repurpose & Where
● Audio
○ Podcasts, Private or Public
○ Audiograms as Instagram Posts, Tweets & YouTube Videos
○ Audio to Blog Post (transcript)
● Video
○ Create for Ideal Platform, Share Same Damn Thing to Second Ideal
■ YouTube to IGTV
■ Facebook to YouTube
■ Tiktok to Reels
■ Instagram Lives to IGTV
● Text
○ WordPress post to ConvertKit Broadcast
○ Post to Social Post as Original Content (don’t share link, just share content)
○ Testimonials to Case Studies to Video Interviews & Lives
○ Quotes to Images for Social

24. Convenience
Ways I Repurpose
Duplication
What content
can I just copy
and paste
somewhere else?
Opposites
What medium is
my original
content in, and
will it work in it’s
opposite?
Splitting
What is content
that I can split
into parts?
What would be
convenient for
my audience,
and easy for me
to do?
What content did
I split that I
could put back
together?

25. When Not to Repurpose
Content
Not everything is worth reusing.