As accomplished senior executive Ted Fick knows, having an innovative mindset and an efficient, effective product development process in place can do wonders for an organization.

1. The Benefits of an Effective Product
Development Strategy
Ted Fick

2. Ted Fick
As accomplished senior executive Ted
Fick knows, having an innovative mindset
and an efficient, effective product
development process in place can do
wonders for an organization

3. Ted Fick
And can often provide the lift a struggling
company needs to turn things around and
regain a lost competitive edge.

4. The Benefits of an Effective Product Development
Strategy
As President at Thermo King
Corporation, Ted Fick led the
development and launch of the Tripac
auxiliary unit—an innovation that forever
changed the organization and the
trucking industry, and which was key to
the company’s eventual
multimillion-dollar transformation.

5. The Benefits of an Effective Product Development
Strategy
Having spearheaded such an effort, Fick
knows the benefits an effective product
development approach can have for an
organization, including:

6. The Benefits of an Effective Product Development
Strategy
· The opportunity to win more business and
increase revenue through new innovation.
· The chance to improve your brand’s
reputation for quality.
· The opportunity to reduce production costs
through the refinement and improvement of
existing products.