The chapter discusses strategic planning and management. It defines strategic management as decisions and actions to implement strategies that provide a competitive advantage to achieve organizational goals. The strategic management process involves scanning the external and internal environment, evaluating current strategies, identifying strategic factors through SWOT analysis, defining new goals and strategies, and implementing strategies through leadership, structure, culture and systems. Grand strategies include growth, stability, and retrenchment. Functional strategies support business unit strategies, which in turn support corporate strategies. Tools for implementing strategies include leadership, structure, culture, human resources practices, and information and control systems.
HOW CAN YOU LEARN WHAT STRATEGIES ARE USED BY MARKETIERS? THIS ONE EXPLAINS ALL BUSSINESS STRATEGIES USED IN MARKETING.WHAT IS THE NATURE OF LONG TERM STRATEGIES? HOW EXPEIENCED SEE IT? WHAT ARE MARKETING MANAGERS LOOKING FOR?
HOW CAN YOU LEARN WHAT STRATEGIES ARE USED BY MARKETIERS? THIS ONE EXPLAINS ALL BUSSINESS STRATEGIES USED IN MARKETING.WHAT IS THE NATURE OF LONG TERM STRATEGIES? HOW EXPEIENCED SEE IT? WHAT ARE MARKETING MANAGERS LOOKING FOR?
The Concept
A stable strategy arises out of a basic perception by the management that the firm should concentrate on using its present resources for developing its competitive strength in particular market areas.
In simple words, stability strategy refers to the company’s policy of continuing the same business and with the same objectives
A firm pursues stability strategy when
1. It continues to serve the public in the same product or service, market, and function sectors as defined in its business definition.
2. Its main strategic decisions focus on incremental improvement of functional performance.
2. Corporate Restructuring is the process of redesigning one or more aspects of a company.
3. The process of reorganizing a company may be implemented due to a number of different factors, such as positioning the company to be more competitive, surviving a currently adverse economic climate, or acting on the self confidence of the corporation to move in an entirely new direction.
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The Concept
A stable strategy arises out of a basic perception by the management that the firm should concentrate on using its present resources for developing its competitive strength in particular market areas.
In simple words, stability strategy refers to the company’s policy of continuing the same business and with the same objectives
A firm pursues stability strategy when
1. It continues to serve the public in the same product or service, market, and function sectors as defined in its business definition.
2. Its main strategic decisions focus on incremental improvement of functional performance.
2. Corporate Restructuring is the process of redesigning one or more aspects of a company.
3. The process of reorganizing a company may be implemented due to a number of different factors, such as positioning the company to be more competitive, surviving a currently adverse economic climate, or acting on the self confidence of the corporation to move in an entirely new direction.
Geef kleur aan uw relaties en promoties!
Hoe kunt u de groei en bloei van uw relatie beter uitdrukken dan met de natuur zelf? Geen vluchtig
geschenk, maar kleurrijke producten die ook na maanden nog alle aandacht weten te trekken.
GreenB2Bgifts is al tal van jaren gespecialiseerd in het ondersteunen van bedrijven die natuurlijke
geschenken creatief in hun actie- en relatiemarketing inzetten. Daarbij verzorgen wij het gehele
traject; van het ontwerpen van de verpakking, de volledige productie tot en met de distributie. Wij
leveren standaard of op maat gemaakte natuurlijke geschenken die zowel door relaties als
medewerkers bijzonder op prijs worden gesteld.
Laat u groen inspireren door onze nieuwe producten en neem gerust contact met ons op via uw eigen
relatiegeschenken leverancier of neem een kijkje op onze website greenb2bgifts.com .
Met kleurrijke groet,
greenb2bgifts.com team
Chapter 08 Strategy Formulation and ImplementationRayman Soe
Richard L. Daft addresses themes and issues directly relevant to both the everyday demands and significant challenges facing businesses today. Comprehensive coverage helps develop managers able to look beyond traditional techniques and ideas to tap into a full breadth of management skills. With the best in proven management and new competencies that harness creativity, D.A.F.T. is Management!
Types of Organizational Strategies (cont’d)
Discuss the BCG matrix and how it’s used.
Define SBUs and business-level strategies.
Describe the role of competitive advantage in business-level strategies.
Explain Porter’s five forces model.
Describe three generic competitive strategies.
Tell what it means to be stuck in the middle.
Define functional-level strategies.
STRATEGY, STRATEGIC PLANNING, STRATEGIC DECISION, STRATEGIC CAPABILITY, OPERATIONS MANAGEMENT, ROLE OF OPERATIONS IN AN ORGANIZATION, SCOPE OF OPERATIONS MANAGEMENT, OPERATIONS STRATEGY, DIFFERENCES BETWEEN STRATEGIC, ADMINISTRATIVE AND OPERATIONAL DECISIONS, BUSINESS ADMINISTRATION, MANAGEMENT SCIENCE, EDUCATION AND LEARNING,
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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