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Akis Evangelidis
Head of Europe – PR & Communications
2 000 people
15 000 people across 26 cities
I. User relationship creates brand value
9.4
8.8
8.6
PC Magazine Readers' Choice Awards 2018
II. The end goal is the product
Race to the highest specs and latest innovation
Pete Lau – CEO & Founder
III. Seek for continuous reflection and improvement
Sales Expectations Vs. Reality
”Don’t get fired” Target Sales target Actual Sales
End of '14
Actual Sales
Q2 '15
250.000
30.000
10.000
500.000
750.000
1.000.000
1.250.000
1.500.000
Reservation List
3M Reservations
< 72 hours
*Users can only purchase the OnePlus 2
after receiving an invite
“…I’ve found it to be one of the best
smartphones I’ve ever used”
“Favorite new smartphone of the year”
“The OnePlus One is everything my iPhone
wasn't”
“It’s the self-styled “flagship killer.” That’s a tall
order, but the OnePlus One fills it […] it’s damn
near unbelievable”
OnePlus One OnePlus 2 OnePlus X
Never Settle
Thank You

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