Efi Dahan, General Manager & Senior Director, Central & Eastern Europe & Israel at PayPal on Techsylvania 2023 stage

1. From local to global: Tips
and trends to scale your
business
Efi Dahan,
General Manager, CEE and Israel

2. Scaling business is no easy feat
23%
of merchants find it difficult to
understand the international
commerce environment
Source: PayPal, e-Commerce Index 2022

3. © 2023 PayPal Inc. Confidential and proprietary.
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CEE and Israel
region:
Innovation
Cross Border

4. ©2023 PayPal Inc. Confidential and proprietary
PayPal powers commerce and customer connections in
200+ markets around the world
435M
Active accounts
19.3B
Transacting
times a year
35M
Active merchants
accounts
364M
Transactions every
week

5. ©2022 PayPal Holdings Inc.
Our unrivaled two-sided platform
Provide solutions to help people manage and
move money both domestically and
internationally
Offer credit services that are accessible
and cost effective
Facilitate simple, secure payments across
devices
Deliver flexibility with payment options
globally, across platforms and merchants
Power all aspects of digital checkout online,
on mobile and in store
Offer access to seamless credit solutions
to enable growth
Help identify fraud and improve risk
management
Offer tools and insights to attract new
customers and increase sales
Consumers Merchants
Designed to drive growth and
differentiate us from our
competitors
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6. ©2022 PayPal Holdings Inc.
The Flywheel Effect Today
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Increasing engagement with
consumers
Growing share with
core products
Expanding to capture
100% share of checkout
for merchants
In new and different
channels
Expanding offerings in new
markets
*

7. Overview: PayPal Ventures
PayPal Ventures is the global corporate venture capital arm of PayPal. We invest for financial return, in areas strategic to PayPal
including best-in-class payment capabilities, financial services, commerce enablement, and data & infrastructure
I: $350M
II: $500M
III: $500M
Fund Size
Series A-C
Stage
$1-25M, with
$5M median
Avg. Initial Check
5 - 10%
Ownership Target
50%+
Target Intl. Inv.
We are excited by innovative consumer
experiences across financial services, payments
and commerce, which solve pain points in how
consumers manage and move their money, and
how they shop online and offline.
Financial Services
With increased competition and changing
consumer needs, merchants require
differentiated services and software to start, run,
and grow their business. We invest in solutions
that enable growth and efficiency for merchants.
Commerce Enablement
We look to invest in opportunities that bring
innovation to the multi-layered infrastructure
that supports consumer financial services and
merchant commerce enablement.
Security, Infrastructure, & Crypto
FORDEFI
Note: (1) Investments in Arda, Preczn, Fordefi represent Alumni Fund Investments—an effort to setup and scale a dedicated pool of capital to support ventures founded by former PayPal employees.
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©2022 PayPal Holdings Inc.

8. © 2023 PayPal Inc. Confidential and proprietary.
48%
of European consumers indicate that one of
the key barriers when making online
transactions is for them security or trust
issues at checkout
PayPal brings a value
and a sense of safety

9. What do the customers (don’t) want?
of European consumers believe that easy navigation of
the website is an important factor in their decision to make
a purchase
Source: PayPal, e-Commerce Index 2022
34%
40%
of consumers also point to the fast checkout experience
as a purchase driver

10. Mobile is the way forward
Surfing
Shopping
Chatting
Watching

11. Social commerce:
the new retail gold rush
average monthly spend of European
consumer via social media
EUR 66
Top 3
Social Platforms
Used For Purchases 20% 19% 17%
Source: PayPal, e-Commerce Index 2022

12. Coopetition – a new way to look
at your competition

13. Do you want to be the next big global success?
Join us

14. Thank You
edahan@paypal.com
+972-54-4322784
Efi Dahan,
General Manager CEE and Israel