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Building a Mobile Business: The Journey So Far by Camilla Buttery

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Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)

Published in: Marketing, Technology, Business
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Building a Mobile Business: The Journey So Far by Camilla Buttery

  1. 1. Camilla Buttery Building A Mobile Business The Journey So Far @YPlan  
  2. 2. Why plan when you have YPlan? Up to 15 curated events daily Beautiful, social discovery of events discovery Pay in 2 taps & go. Simple tonight Go out tonight.
  3. 3. The story so far 500,000 downloads London Over 15% of all London iPhones 7,000+ events run with 700+ partners 1,000+ 90%+ five-star App Store reviews Live in New York and London 1000+
  4. 4. no Problem: No last-minute event marketplace exists ?
  5. 5. Meanwhile, the $50bn industry is under-utilised 70% 60% Theatre Live Music 15% Cinema
  6. 6. Mobile-only solution ✓  Close the loop ✓  Convenient ✓  Simple ✓  Personalisation
  7. 7. Solution: YPlan
  8. 8. Solution: YPlan
  9. 9. We’ve worked with 500+ event partners in London
  10. 10. We’ve worked with 200+ event partners in New York
  11. 11. Innovative media platform for major brands ✓  Reach ✓  Engagement ✓  Demographic ✓  Native
  12. 12. Dedicated team of specialists with unrivalled experience $12m Series A funding round
  13. 13. There’s been challenges along the way Two-sided marketplace Hiring Fundraising Mobile Mindshare
  14. 14. “ - Forbes- YPlan offers a concise list of the best NYC nightlife in one app … Genius - Pharrell Williams - “ “ London’s hottest new startup “ - Stephen Fry - “ “ YPlan – now that’s a seriously good app. Last minute events of all kinds booked in seconds. Damned smart
  15. 15. DOWNLOAD THE APP TO GET YOUR £7 CREDIT GO TO “MY REWARDS” AND ENTER THE CODE YPLANDMS

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