Introducing The Mobile Touch Web
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This is a brief presentation outlining the key points in Taptu's report 'The State of the Mobile Touch Web' which can be downloaded here http://taptu.com/metrics For more info check out our blog or get in touch over twitter @taptu.
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Introducing The Mobile Touch Web
- 2. Introducing The Mobile Touch Web January 2010 Defused-Regular
- 3. the rise of the touchscreen Defused-Regular
- 4. • 2007: the iPhone launched Defused-Regular
- 5. • 2007: the iPhone launched • 2008: the App Store opened Defused-Regular
- 6. • 2007: the iPhone launched • 2008: the App Store opened Defused-Regular • 2010: there are around 326,000 touch- friendly websites
- 7. • 2007: the iPhone launched • 2008: the App Store opened Defused-Regular • 2010: there are around 326,000 touch- friendly websites • 2012: it is estimated that the number of mobile touchscreen devices will rise to 680,000,000
- 8. mobile touchscreen shipments Defused-Regular
- 9. platform optimized content Defused-Regular References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
- 10. • new mass media platforms often inherit content from their predecessor Defused-Regular References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
- 11. • new mass media platforms often inherit content from their predecessor • platform-optimized content quickly Defused-Regular develops in waves
- 12. mobile touch screen devices are the next mass media platform Defused-Regular References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
- 13. mass media platform evolution Defused-Regular References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
- 14. the touch ecosystem Defused-Regular
- 15. it’s not all about the app stores Defused-Regular
- 16. the touch ecosystem Defused-Regular
- 17. the touch ecosystem by category Defused-Regular
- 18. Defused-Regular
- 19. touch-friendly content Defused-Regular
- 20. who is making use of the touch web? Defused-Regular
- 21. touch-friendly web by category Defused-Regular
- 22. breakdown by sub-category Defused-Regular
- 23. shopping & services Defused-Regular
- 25. Defused-Regular places, travel & local
- 26. world affairs Defused-Regular
- 27. women’s interest Defused-Regular
- 28. men’s interest Defused-Regular
- 29. we also measure the quality of mobile touch websites Defused-Regular
- 30. Defused-Regular Top 10s available in all major content categories
- 31. the gateway to touch media Defused-Regular
- 32. sign up for future reports www.taptu.com/metrics more info, tell us what you think www.taptu.com/blog Defused-Regular get in touch @taptu