1. In the production of our music video we have been inspired by
Andrew Goodwin’s theory as we don’t follow a traditional
narrative structure. In our music video the singer has both
roles, the narrator and the character.
A very strong aspect that we have taken from Goodwin’s theory
is that the artist tries to involve the viewer with the performance
by looking directly at the camera.
Majority of the shots shows the artist looking directly at the camera involving the
viewer with her performance

2. The structure of our video is reflected on the
length as it builds a climax before the video
ends

3. I have taken these shots in order
from our music video; our video
starts with an introduction of the
artist followed by some lights
and traffic. This gives an insight
of the genre as we can tell that
the setting will be urban
The starting setting is relatively
dark and it is at night time…

4. …then it slowly builds up to a brighter
atmosphere that builds up a colour scheme

5. We also link the start with the end of
the video, as Goodwin’s theory
explains, in our music video we have
repetitive shots before the video fades
away

6. Goodwin’s theory explains the relationship
between the song, the genre and the
illustration through
amplification, disjuncture and illustration.
We have mainly focused on Amplification
as we try to add more layers of meaning to
the lyrics by giving a wider image of our
song by starting the video in a dark
atmosphere which is surrounded by city
and urban aspects

7. We can also say that we have been inspires by
Vernallis’ theory of music videos as we can also relate
our video to Disjuncture because there isn’t a major
connection between the lyrics of the song and the
video
The camera also moves in time with the beat of the
music which is what Vernallis stated, we also use jump
cuts regularly
We have also used an editing technique which is
obvious. This was a jumpy effect that was used after
the traffic lights shot as the camera moves away and
moves from side to side to introduce a new setting
where the artist is wearing different clothing, this is
effective as it draws attention to the audience

8. We have mainly been influenced by the following music videos
You Da One Forgiveness –
-Rihanna Wretch 32 Ft Etta
Bond
We have used a shot of We have use da side shot of the
the artist emphasizing her artist so show her from the side
lips while she is singing
We have applied the idea We have applied some of the
of using some square camera movement from this video
shapes behind the artist in as we also move along with the
some shots artist as she walks and sings