1. Performance:
In most of indie band music video, instrumental
performance could be seen, such as the Killers
‘Runaways’ and Muse ‘New Born’. In these video,
musical instrument such as bass and drums could be
seen when band members playing it. Instrument is a
convention of indie rock music video. We know it is
a challenge for us that we have no band performance
in the video, instead we have dance performance with
no instrument.We did not use the instrumental
performance by the limitation of our group that we
have any friends who has a band. And also we think
the combination of dance performance and solo
performance can represent the song better, that
audience can more focus on the song itself.
As Sven Carlsson’s theory, our music video is a
performances clip with the combination of song and
dance performances.In our music video, Bronte’s
dancing sequence is the climax of the song, her
performance shown her true feelings by her strong
body language these sequence represent the theme of
2. the story and the lyrics. Her dance style is the
combination of modern and ballet dance. This has
been seen before, for example inFlorence’s music
video ‘Spectrum’, dancers’ dance style are also the
combinations of modern and ballet, ballet’s elegant
well represents the lyrics ‘We were cold and we were
clear’, when the song reach the climax, dance style
change into modern dance to represent lyrics.
For the song performance, solo performance is used
in our music video; Bronte is doing the song
performance by herself. This is very different to the
other indie rock music video by comparison between
for example The Killer’s music video. We chose this
performance because of the theme of the song; we
think it may be the best way to represent this song, to
describe the meaning of the lyrics. We used a
convention for the other genre pops, solo
performance usually can be seen in this genre. Such as
in Rihanna’s ‘Diamonds’ music video, she is solo
performance in the music video to represent her song
by her strong performance which showed the
