2. Introduction
There are different conventions in general
Different music videos have different conventions that
defies the genre
Often you get a particular genre trying to experiment
by adding different things which steps out of the box
3. Lip synching
Lip sync, lip-sync, lip-synch (short for lip
synchronization) is a technical term for matching lip
movements with sung or spoken vocals. The term can
refer to any of a number of different techniques and
processes, in the context of live performances and
recordings. (http://en.wikipedia.org/wiki/Lip_sync)
Lip syncing is essential in a music video as it links to
the image of the video.
It creates a flow as if the person is performing it.
4. Product Placement
Product placement is one of the main key conventions
in a music video
Product placement is the products that are being
advertised in music videos, which makes people buy it.
In the majority of music videos there are pieces of
products that are being advertised.
It can range from headphones ( The famous beats by.
Dre, laptops phones etc.)
5. Facial Expression
Facial expression is a key in a music video as it creates
the effect of how a person is feeling or how they felt
when making the music video.
The facial expression makes the music video
If it is a sad, depressing song, then we would expect
the facial expression to be down and sad.
There is no point in having a depressed music song
and someone is smiling because it would not have the
same effect.
6. Mise-en-scene
Mise-en-scène (French pronunciation: sɛn] "placing on
stage") is an expression used to describe the design aspects of a
theatre or film production, which essentially means "visual
theme" or "telling a story"—both in visually artful ways through
storyboarding, cinematography and stage design, and in
poetically artful ways through direction.
(http://en.wikipedia.org/wiki/Mise_en_scène)
Mise-en-scene is the thing that makes the music videos.
In particular music videos you would have specific things which
makes that music video. Rock video you should expect to see
drums, guitars etc.
You would also expect to see them dressed like rock-stars.
7. Lip
Instrument (Piano, Guitar)
synching
Setting
Key Music Video
Conventions
Mise – En - Scene
Product Placement
Costume
Facial expression/ Make Up
Lighting
