IN WHAT WAYS DOES YOUR MEDIAPRODUCT USE, DEVELOP OR CHALLENGEFORMS AND CONVENTIONS OF REALMEDIA PRODUCTS?
The use of the “behind the scene” studio location to show the artists areusually used in freestyle videos on the internet or remix or cover videos,these locations are recognisable with artists very into their music and it’s apersonal window into the making to the music we listen to, establishing therelationship between the artist and the audience it is also linked into theweb (2.0) generation where YouTube is the main site used for musicconsumption.
The use of other locations such as the park and outdoor stage was a sort ofdocumentation as well as a performance as we are with the artist on a casuallevel further establishing the relationship between artist and audiencethrough the music video. The image of “the girl next door” constructs a starimage representation.
We used Andrew Godwins music video theory specifically to understandelements of our music video along with genre conventions. Rapid cuts andgenre related visuals compliment the music and amplifies the music andperformance shots amplifying the lyrics through performance shots showingmedium close ups of our “stars” creating a sort of “a star image”, giving thevideo an iconic, low budget, “do it yourself” feel that can relate directly toour target audience. We decided to not use any intertextual references sincethe track is a throwback in itself with modern artists lending vocals.
Performance shots dominated he video constusting a star image with bothartists, as well as adding a slight voyeuristic element, it is also anotherconvention we have decided to include in our video. The minimal storylineuses the convention of a fragmented narrative. We elude to the idea of aflashbacks or memories flashing on screen to give the loose narrative.
Editing techniques are inspired by me looking at dubstep video “shotyourself in the foot again” by Example and Skream. The cuts are on beatwith the music and compliment the melodic bass. Our editing techniqueuses the cuts in the same way but superimposing two images to give abetter sense of disorientation and a flashback quality where you are notquite sure what you are focusing on rather than showing a full onnarrative. The rapid cuts used are also a convention of the music videowe used.Skip to 1:15 Skip to 2:15