This video analysis discusses Sean Paul's music video for "So Fine" directed by Ray Kay. [1] The relationship between the lyrics and visuals is clear, with the video focusing on Sean Paul dancing without a storyline to promote his new single. [2] Ray Kay is known for vibrant, fast-paced videos using many camera cuts and digital effects to keep the audience engaged. [3] Sean Paul's signature style in videos centers him as the main focus surrounded by dancing women to promote himself without features from other artists.