This document summarizes Goodwin's theory as it applies to the music videos for "Uptown Funk" by Mark Ronson featuring Bruno Mars and "Bills" by Lunchmoney Lewis. For "Uptown Funk", the video demonstrates characteristics of the pop/dance genre through its dance routine and repetitive lyrics. It also emphasizes clapping along to the beat and having a good time. For "Bills", the video shows a relationship between the lyrics and visuals by depicting the jobs mentioned in the lyrics. It also includes close-ups of the artist as demanded by record labels to increase their importance and presence.

1. Goodwin’s Theory

2. Uptown Funk
• Background Information:
• Uptown Funk is considered to be made up of a combination of the
Funk, Disco and Boogie genres (it also comes under the pop genre)
• Was released in early 2015 and is by Mark Ronson featuring Bruno
Mars
• The record label that produced Uptown Funk is Sony Music
Entertainment

3. Goodwin’s Theory in Uptown Funk
• Music videos demonstrate certain genre characteristics- Its clear that
Uptown Funk is of the pop/dance genre as the music video has a dance
routine and the lyrics are often repeated which makes it catchy which is also
a typical convention of the pop genre. There is also an emphasis on the
people in the video clapping along to the beat of the song and having a
good time, emphasising that they want it to be catchy which is again a
common feature of a pop/ dance song.
• There is a relationship between music and visuals- At the start we hear that
the clapping is in sync with the women's footsteps as she's walking.
• The artist may develop motifs or iconography that occurs across their work-
A typical feature of Mark Ronsons work is that he often has a major artist as
the main star of the music video with him appearing often in the
background making occasional appearances, in this case the major artist is
Bruno Mars.

4. Bills
• Performed by American rapper Lunchmoney Lewis and was released on February
5th 2015
• The record labels that produced Bills was a combination of Columbia Records and
Kemosabe Record
• The song comes under the hip hop genre but contains elements of pop and rap
songs as well

5. Goodwin's Theory in Bills
• There is a relationship between visuals and lyrics- When we hear the lyrics “work, work,
work everyday” the on screen image immediately cuts to showing the different jobs
that LL is doing to make money, such as gardening and window cleaning, and when we
hear him saying that he “stubbed his toe” we are also shown that on screen when he
trips over the spanners as the visual and lyrical combination help to emphasise the
struggle that LL is going through just to make a living.
• The demands of the record label will include the need of lots of close ups of the artist-
Throughout the video we also see a separate seen of LL standing on his own in front of
a blank wall with the spotlight on him, with a microphone. This separate scene doesn’t
really fit with the rest of the video and the true purpose of it is to increase the artists
importance and presence in the song and the fact that there is a microphone suggest
they are trying to show off his vocal skills to the audience rather than this scene being a
continuation of the rest of the story its mainly used to give the artist more star power.