7 difficulties that #proptech companies and #propertyportals need to solve in order to serve the buyers and sellers on #nonexclusive #realestate markets. 7 difficulties = 7 opportunites to bring #transparency when buying and selling residential real estate!

1. BRING TRANSPARENCY TO BUYING AND
SELLING PROPERTY USING PROPTECH
On non-exclusive residential real estate markets
Laura Szabó - laura.szabo@carangid.net

2. We help RE players in digital
transformation, with partners in
Europe and Asia.
● Strategy
● Digital product design
● Product development
www.carangid.net
Laura Szabo
Digital real estate product expert
with various roles and projects
across Europe and Asia.
laura.szabo@carangid.net
Gyula Bajkai
Customer Experience specialist with
a background in digital product
development for startups and
Fortune 500.
gyula.bajkai@carangid.net

3. Evolution of buying and selling property
Digitalization
RE market became more
accessible (wider set of info,
comprehensive supply, prices)
Thanks to early property portals
and digital tools
Comprehensive
service
In the last 5 years players got
more focused on offering
comprehensive service around
the buyer and seller experience.
Newspaper,
billboard, agency
Level of service depends on
location, info available, agent’s
interests

4. Buyer and seller experience: where can proptech help?
Explore Compare Decision to sellAdvertise
Connection
Site visit
Transaction
BUYER SELLER
Decision
to buy

5. Buyer and seller experience: where can proptech help?
Decision to sell
Connection
Site visit
Transaction
BUYER SELLER
Decision
to buy
More difficult on
non-exclusive markets
Explore Compare Advertise

6. Difficulties on non-exclusive markets
Properties usually advertised by multiple agents
Lack of trust towards agents
Duplicated listings
Inaccurate location
Content quality issues
Fraudulent listings, lead-bait listings.
No or less regulations
No clear valuation process
No or hard to get transaction directory
Easy to be an agent or agency
Strong FSBO presence
Grey areas in listing mandates
Visibleto
buyer/seller
Visibletomarket
players
Non-exclusive markets are
much less transparent
compared to exclusive ones.

7. Proptech can take transparency
to the next level.
This is an opportunity for portals, and
proptechs either partnering with portals, or
solving a buyer/seller need on their own.
Successful portals on non-exclusive markets
already invest a lot in transparency, and
deliver great value to buyers and sellers.
Difficulty = Opportunity

8. Opportunities to focus on

9. #1. Multiple agents advertising the same property
Unreliable listing contents
Difficult to search
No transparency in prices
Property verification
Duplicate matching
Strong quality control and
assurance on listings
Comprehensive supply
BUYER NEED MARKET PROBLEM SOLUTION & OPPORTUNITY

10. #2. No accurate locations
Location often inaccurate
or missing
Agents not willing to
provide location
Trust issue on the buyer’s
side.
Property verification
Making agents provide
location
Pushing exclusive
mandates
Wants to know, where the
property actually is
BUYER NEED MARKET PROBLEM SOLUTION & OPPORTUNITY

11. #3. No rules on how a property goes digital
No MLS on non-exclusive
markets
No regulations on how
agents record listings
Listing content quality
issues
Creating an MLS like
solution for improving
content quality and
cooperation between
agents
Accurate, detailed and
openly accessible property
information
BUYER NEED MARKET PROBLEM SOLUTION & OPPORTUNITY

12. #4. Difficult to collect every property on the market
No one has a clear overview
of everything for sale
Pursuing all listings
Pursuing all unique listings
See all properties on the
market
BUYER NEED MARKET PROBLEM SOLUTION & OPPORTUNITY

13. #5. Owners selling property by themselves
No tools/services helping
sellers to sell by
themselves
Focus on FSBO as a service
Hybrid agency (full service
and low cost airline model)
Sell without agent (trust
issues, costs)
SELLER NEED MARKET PROBLEM SOLUTION & OPPORTUNITY

14. #6. Finding good agents is difficult
Real estate agent
profession is much less
regulated on non-exclusive
markets
Anyone can become an
agent
Following agent’s track
record and making it
transparent
Empowering agents instead
of agencies, and make
them stand out
Work with efficient and
trustworthy agents
SELLER NEED MARKET PROBLEM SOLUTION & OPPORTUNITY

15. #7. No guidance along the whole buying/selling process
Lack of exclusive
mandates, agencies not
motivated to make the
buying/selling process
transparent
Stepping into the
transaction:
- cover the whole buying/selling
process supporting
buyers/sellers
- lower cost than with agents
- good monetization opportunity
Transparent and reliable
buying/selling process, with
reasonable cost
SELLER NEED MARKET PROBLEM SOLUTION & OPPORTUNITY

16. Transparency is a key interest of buyers and sellers.
Innovating proptechs will face lots of opponents,
but focusing on transparency pays off on the long term.
Traditional infrastructure has less interest in transparency

17. Thank you!
Laura Szabó
laura.szabo@carangid.net
At Carangid, we help the digitalization of
the real estate market.
✓ Strategy
✓ Product Design
✓ Product development
www.carangid.net