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Fast, transparent market with trust - ingatlan.com

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Non-exlusive markets have the challenge of duplicated listings. What can you do about it? ingatlan.com the market leading portal in Hungary solved the case.
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Fast, transparent market with trust - ingatlan.com

  1. 1. 1 FAST AND TRANSPARENT MARKET WITH TRUST
  2. 2. 2 HELLO! I’m Laura Szabo Chief Product Officer at ingatlan.com szabo.laura@ingatlan.com
  3. 3. 3 MARKET HUNGARIAN MARKET LEADER OF RESIDENTIAL AND COMMERCIAL PROPERTY LISTINGS PRIVATELY OWNED FOUNDED 18 YEARS AGO LEADER • Unique Visitor: 2.5 M • Content: over 500 000 • Property Transaction number in Hungary: 150 000
  4. 4. 4 VISITORSINGATLAN.COM AND COMPETITORS
  5. 5. 5 BETTER? HOW TO DO IT
  6. 6. 6 OUR FOCUSES AGENCIES + DEVELOPERS PRIVATE OWNERS THE THIRD MARKET 8000 AGENTS 40 000 OWNERS LISTING 2,5M / MONTH BUYERS
  7. 7. 7 BUY? WHERE WOULD YOU
  8. 8. 8 PROBLEMSBUYERS NET PROMOTER SCORE AGENTS INGATLAN.COM 45% Duplicate listings 33% Trust issues with agents 15% I don't like banners 7% Loading time is slow
  9. 9. 9 PROBLEMSBUYERS “LEADS ARE NOT ALWAYS RELEVANT” AGENTS INGATLAN.COM “OTHERS ARE STEALING MY LISTINGS” “MY LISTINGS IS NOT VISIBLE AMONG ALL THE OTHERS”
  10. 10. 10 PROBLEMSBUYERS AGENTS INGATLAN.COM 1. No regulation on the property market = duplicate listings 2. Can’t follow the transaction 3. Lack of information about our third market, the buyers
  11. 11. 11 WHO HAS THE SAME PROBLEMS?
  12. 12. 12 WHAT IS THE SOLUTION? A list, where every property is present JUST ONCE.
  13. 13. 13
  14. 14. 14 WHY ARE WE DOING IT?
  15. 15. 15 TRANSPARENT BUYER GETS: NO DUPLICATES 30% SHORTER ADVERTISER GETS: CLEAR WAY TO GET LEADS EDUCATION IS A MUST! VALUE FOR BOTH BUYER AND ADVERTISER
  16. 16. 16 FASTONE STEP TOWARDS THE TRANSACTION VALUE FOR BOTH BUYER AND ADVERTISER LEADS RATE IN NEW LIST
  17. 17. 17 FASTONE STEP TOWARDS THE TRANSACTION PROPORTION OF ENQUIRY BY LOGGED IN USERS
  18. 18. 18 ETHICALBUILD TRUST TOWARDS THE AGENTS ON INGATLAN.COM LONG TERM RESULT CLEARING THE MARKET Those will bid, who can sell - who have good service and reputation.
  19. 19. 19 WHO IS THE MOST IMPORTANT CLIENT? 1. Agents 2. Private owners 3. Buyers 4. Other
  20. 20. 20 WHAT EVERY CLIENT WANTS: MAKING THE TRANSACTION HAPPEN
  21. 21. 21 PROBLEMSBUYERS NET PROMOTER SCORE AGENTS INGATLAN.COM 45% Duplicate listings 33% Trust issues with agents 15% I don't like banners 7% Loading time is slow ingatlan.com will have the trustful agents new lists with no duplicates
  22. 22. 22 PROBLEMSBUYERS 20% more leads, from buyers who know, what they want AGENTS INGATLAN.COM visible who has the same property shorter lists + more credit, more visibility
  23. 23. 23 PROBLEMSBUYERS AGENTS INGATLAN.COM 1. No regulation on the property market = duplicate listings 2. Can’t follow the transaction 3. Lack of information about our third market, the buyers THE PLATFORM IS THE REGULATOR WE HAVE THE BUYERS LEADS TO FOLLOW THE TRANSACTION
 BUYERS ARE REGISTERED
  24. 24. 24 WHAT’S NEXT? MARKET PREDICTION by knowing more about the transaction CONNECTED SERVICES like mortgages STRONGER BRAND VALUE by real service for the buyer
  25. 25. 25 KEY SUCCESS FACTORS MAKE THE TRANSACTION HAPPEN FAST TRANSPARENT MARKET ETHICAL BEHAVIOUR TO BUILD TRUST TO GET CLOSE TO THE TRANSACTION
  26. 26. 26 Thank you! Laura Szabo CPO / CMO - ingatlan.com szabo.laura@ingatlan.com www.linkedin.com/in/lauraszabo/

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