These slides will help the students in finalizing the specialization in MBA II year, mainly the students studying MBA from Osmania University

1. MARKETING AS
ELECTIVE
LIFE CHANGING DESCISION
S.V.Bakhtiyari

2. WHY MARKETING

3. Marketing is every where
1.You got selected by the company and you left
behind many applicants it is because you have
marketed yourself better than others
2.Your marriage proposal is accepted even though
many people sent their biodata it is because you
have presented yourself better which is again a
marketing
3.Your teacher reciprocates you with respect and
gives you more marks in internals it is because
you have marketed yourself better than other
students

4. 3. Your mom and dad believes that you will never
commit any mistake and involve in misconduct it is
because you have done such positioning for yourself
4. In a random vehicle checking you are not checked
it is because you have presented your self dignified
5. You gave few rupees to a beggar among all beggars
at a signal, it is because that beggar marketed himself
better than others
6. The fact of the matter is the way you talk, the way
you dress, they way you interact and the way you do
any thing is some or the other form of marketing
MARKETING IS LIFE AND LIFE MEANS MARKETING

5. MARKETING MYTH

6. MYTHS ABOUT MARKETING
• Marketing is boys cup of tea and
not girls
• Selling surf-excel door to door
• There is no good scope in market
• Easier compare to other electives
• It is always field job
• No competitive salaries and income

7. WHO SHOULD TAKE MARKETING

8. 1.You must be talkative, interactive and
proactive
2. You must have lot of patients and
calmness
3.You must love people, respect others
and treat well
4. You must be agile and on toes any
time
5.You must have little more than
excellent English communication and
any two regional languages

9. 6. You must be creative, responsive and
effective
7. You must qualitative and quantitative
skills
8.You shall posses good and timely
sense of humour
9. You shall be relationship oriented by
nature
10.You shall practice high degree of
punctuation and dignity

10. INSIGNIFICANT BASIS FOR
SELECTING ELECTIVE
 Peer pressure and friends views
 Parents suggestions (may not be acceptable
always)
 Based on the teacher who is teaching which
subject
 Based on the scoring expectation in exams
 Based on majority of students selecting
specialization
 Based on easiness of subject

11. SIGNIFICANT CONSIDERATIONS
 Your own interest and desire
 Communication and analytical skills
 Your level of self confidence and positive thinking
 Your previous experience and knowledge
 The opportunities in the sector and challenges
associated with it
 Based on your ability to adopt change in the industry
 Based on your emotional management skills
 Based on suitability of subject with your personality
and your mentality.

12. TYPES OF MARKETING CAREERS

13. VARIOUS CAREER OPTIONS
 Marketing Specialist
 Social Media Manager
 Search Engine Optimization Specialist
 Email Marketing Manager
 Web Content Writer
 Web Producer
 Product Manager
 Marketing Analyst

14.  Advertising Coordinator
 Advertising Manager
 Public Relations Manager
 Brand Manager
 Media Buyer
 Digital Marketing executive
 E-Commerce coordinator. Etc.

15. ADDITIONAL CERTIFICATIONS A MUST
 Digital Marketing Unlocked by Google
 Google Analytics course
 Academy for Ads [comes with various courses]
 Content Marketing Certificate
 . Email Marketing
 Bing ads Training course
 Facebook Blueprint
 Twitter Flight School
 Affiliate marketing certifications

16. ONLINE DIGITAL MARKETING
COURSES IN INDIA
Digital Vidya is Asia's leading Digital Marketing
training company and the first to launch Social
Media Marketing course series in India
Manipal Global Education Services is a reputed
organisation that offers online and classroom-
based courses on digital marketing.
Up grad MICA,[Mudra Institute of
Communications, Ahmedabad] has partnered
with Upgrad to help young professionals turn
into digital marketing leaders of tomorrow.

17.  Talent Edge provides a Specialised
Executive Programme in Digital Marketing
 Internet & Mobile Research Institute,
headquartered in Bangalore is a full-service
international digital media training centre
 The All India Management Association
(AIMA) along with Digital Vidya offers a joint
Certification Programme in Digital Marketing
and Analytics.
 Digigyan, a digital marketing institute based
out of Delhi NCR region, offers e-commerce
and digital marketing courses and training

18. AVERAGE NUMBER OF OPENINGS IN
TWIN CITIES
It is estimated that twin cities of Hyderabad and
Secunderabd will offer around 1000 to 2500
openings in a month only for fresher’s, it
including different sectors
The percentage of fresher's employed by the
local company IF YOU ARE FROM OSMANIA
UNIVERSITY ranges from 55% to 65%
The average yearly packages range from 1.80 Lac
to 2.50 Lacs
SOURCES : Nuakri.com, Indeed.com, Google
research

19. Best of luck
for your future