1. Department of Marketing, College of Business Administration AlKharj, King Saud University- Saudi
Arabia
COURSE PLAN: Introduction to Business (BUS-201)
Faculty Name:
S.V.Bakhtiyari
BSBA
Course Code BUS – 201
Course Title Introduction to Business
Year Second Year
Course Objectives This course provides an overall picture of the business world; it
discusses business functions such as production, marketing,
finance, human resources, research and development,
accounting, etc., methods of business operation, types of
business ownership, management functions, and the role of
business organizations in contemporary society. In addition, the
roles of various institutions that operates in the business
environment.
2. References:
1-Bovee, Thrill and Mescon, (2007) “Excellence in Business”-Prentice Hall, 3rd edition*
2-Lara Dias and Amith Shah (2007) “Introduction to business Mc GrawHill 1ST edition
3-Jeff Mudra, (2006) “Introduction to business "Prentice Hall, 2nd edition
4-www.icmrindia.org/casestudies/casestudy_marketing.htm
5-www.amazon.com/books
6-www.scribd/studymaterials/intro to business
7-www.prenhall.com/bovee
Session Content/Topic to
Teach
Objectives Resources Exercises &
Assignments
1 INTRODUCTION Teacher &
Subject
introduced;
Students will
know and what
is the course
about, its
significance in
the present
Business
scenario.
1. Define Business. Discuss
its objectives.
2. What is business
environment? Explain
outside influences of
business.
3. Distinguish between
macro and micro
environment in business.
4. What do you mean by
LPG?
Discuss its causes in
business.
5. Write a note on the
following terms
a-Employee
b-Consumer
c-Competition
d-Owner
e-Organization
2
Unit-I
Meaning and
Significance of
Business, various
factors effecting
on the business.
The first unit
is intended to
aware the
students with
the concept of
Business , its
significance
and various
PPT's for complete Unit provided
to the students, both Hard and Soft
copy………. (1)
www.amazon.com
www.corporateinformation.com
*Bovee, Thrill and Mescon, (2007)
3. factors
influencing on
it and their
classification,
The other
objective is to
keep the
students
abreast with
new concepts
of
Liberalization,
Privatization ,
and
Globalization
with clear
focus on
impact of LPG
on Business.
“Excellence in Business”-Prentice
Hall, 3rd edition. Pg.27-28
f-Governments
5-Explain how the study
of business will help you
meet your career goals.
3 Differentiating between
the factors influencing
like Micro and Macro
factors
4 Concept of
Liberalization and its
role in the Business
5
Concept of
Privatization and
challenges associated
with it
*Bovee, Thrill and Mescon, (2007)
“Excellence in Business”-Prentice
Hall, 3rd edition Pg.33-34
6
Meaning and
*Bovee, Thrill and Mescon, (2007)
“Excellence in Business”-Prentice
4. significance of
Globalisation ,its
impact on the Business
and challenges
associated with it
Hall, 3rd edition. Pg.52
7.
Unit-II
Business
Ownership,
explanation of
meaning.
The Second
unit is framed
towards
understanding
the Ownership
of Business
establishments.
By teaching
this unit the
objective is to
make
understand the
students about
various Types
of Business
ownerships
and to create
confidence in
them in
classifying the
business based
on its features.
The other
objective is to
make aware
the students
with the Role
business plays
in serving the
society
PPT's for complete Unit
provided to the students ,both
Hard and Soft copy …….(2)
www.kinkos.com
Exercises & Assignments
1. Define Ownership in
business.
2. Discuss the types of
business ownership.
3. Write a note on Saudi
family business in Saudi
Arabia.
4. What is Society? Discuss
Saudi Organisational roles in
our society.
5. Discuss the roles of Al-
Marai, Bin laden and Al-
Rajhi organisations in our
society.
6. What is MNCs? Explain
any two functions of MNCs
in Saudi Arabia.
8
Continuation of above
topic
5. 9
Types of Business
Ownerships
*Bovee, Thrill and Mescon, (2007)
“Excellence in Business”-Prentice
Hall, 3rd edition.
Pg.166-170
10
Continuation of earlier
topic
11
Continuation,
Characteristics of
Business ownership
12
Differentiating various
types of ownerships
with features
13
Role of Business in
serving the society
14 Continuation of the
topic
15 Corporate Social
Responsibility
*Bovee, Thrill and Mescon, (2007)
“Excellence in Business”-Prentice
Hall, 3rd edition.
Pg.72-81
16
Unit-III Defining the
Management ,
various functions
of Management
The main
objective of
this unit is
making well
versed the
students with
the various
functions of
Management ,
what a
manager is
expected to do
in an
organization ,
how
challenging it
is to perform
these functions
PPT's for complete Unit provided
to the students ,both Hard and Soft
copy…………(3)
www.dell.com
www.managementfirst.com
www.businessweek.com/magazine
*Bovee, Thrill and Mescon, (2007)
“Excellence in Business”-Prentice
Hall, 3rd edition
Pg.226-246
Exercises & Assignments
1. What is management?
Why is it so important?
2.Discuss the importance of
men ,money, machine,
material
and management in
business.
3. Explain basic functions of
management.
4. What is planning in
business? Discuss short term
and long term planning in
business.
5. Discuss various functions
of management. How the
managers of Al-Rajhi group
perform these functions?
6. this is unit is
consist of very
important
topics for
Budding
mangers
17
Planning function of
management
*Bovee, Thrill and Mescon, (2007)
“Excellence in Business”-Prentice
Hall, 3rd edition.. P
g.203-206
18
Organising and
Controlling function of
management
*Bovee, Thrill and Mescon, (2007)
“Excellence in Business”-Prentice
Hall, 3rd edition.
Pg.229-237
29
Continuation ---
20
Directing and
Coordinating function
of management
21
Various challenges and
role of manger
22
The central PPT's for complete Unit provided
Exercises & Assignments
7. Unit-IV Ethics and values
of business.
objective of
this unit is to
make
understand the
students with
the
significance
and
importance of
Ethics for a
Business and
for its
activities ,
The unit
highlights the
values of a
business ,
concept of
morality and
ethical
standards , the
fourth unit is
very important
part of the
Introduction to
Business
curriculum
because of the
present non-
ethical
practices in the
society and
Business
to the students ,both Hard and Soft
copy………(4)
www.patogonia.com
www.bbb.org
www.redcross.org
*Bovee, Thrill and Mescon, (2007)
“Excellence in Business”-Prentice
Hall, 3rd edition
Pg.60-70
1. What is Ethics?
Why is it important
to act according to
the code of
principles?
2. “Honesty is the best
Policy” Give
comments.
3. Write note on ethical
values for business
success.
4. Enron- A brief case
study on unethical
behaviour.
5. Give the names of
Saudi organisations
doing to improve
business ethics.
23
business Value
development and its
process
24
Continuation of above
topic
8. 25
Examples of Ethical
deviation in business
*Bovee, Thrill and Mescon, (2007)
“Excellence in Business”-Prentice
Hall, 3rd edition
Pg.65-67
26
Ethical Standards for a
business
27
Continuation.--
28
Unit -
V
Various
functions of
Business
The objective
of this course
is to Make
understand the
students with
various
functions of
business
including the
Production,
Marketing,
Finance and
Accounts,
HRM and
R&D.
PPT's for complete Unit provided
to the students ,both Hard and Soft
copy………(5)
www.marketingtools.com
www.dell.com
www.nike.com
www.microsoft.com
www.salary.com
www.webcpa.com
Suggested Exercises/
Assignments
1. Write short note on all
functions of business.
2. In marketing, What are
the 4Ps?
3. What do you mean by
Human Resource
Management? Discuss its
objectives.
4. Define Training? Discuss
the benefits of training and
development in
organizations.
5. Difference between
Selling and Marketing.
6. Diffrence between
Accounting and Finance.
7. Prepare a brief report on
Al-Rajhi group.
8. Write about Al-Marai
company in Saudi Arabia.
Discuss its products and give
advice on new product
development and product
improvement.
29
Production and
Marketing function of
Business
*Bovee, Thrill and Mescon, (2007)
“Excellence in Business”-Prentice
Hall, 3rd edition
Pg.394-413,Pg.426-430
9. 30
Continuation ---
31
Continuation ---
32
Finance as function of
business organization
*Bovee, Thrill and Mescon, (2007)
“Excellence in Business”-Prentice
Hall, 3rd edition
Pg.550-553
33
Human resource
Management as
function of Business
organization
*Bovee, Thrill and Mescon, (2007)
“Excellence in Business”-Prentice
Hall, 3rd edition
Pg.358-373
34
Research and
development function
of business and its role
in the business
*Bovee, Thrill and Mescon, (2007)
“Excellence in Business”-Prentice
Hall, 3rd edition
Pg.134 & 433
35
Continuation ---
36
Accounting function of
business
*Bovee, Thrill and Mescon, (2007)
“Excellence in Business”-Prentice
Hall, 3rd edition
Pg.518-535
Suggested Exercises &
Assignments
10. 37
Uni - VI
Business
Environment
This unit is
intended to
give clear
picture of the
real world and
Major factors
influencing the
Business , By
understanding
this unit the
students will
be able to
understand the
impact of
Social ,
Cultural ,
Technological
, Political and
Economical
factors
PPT's for complete Unit provided
to the students ,both Hard and Soft
copy………(6)
www.bbb.org
www.fraud.org
*Bovee, Thrill and Mescon, (2007)
“Excellence in Business”-Prentice
Hall, 3rd edition
Pg.76-80
1. Define Business
-Environment.
Discuss its type.
2. Write stages of
Business Cycle.
3. Write note on
Economic
Environment in
Saudi Arabia.
4. Discuss the role of
science inventions
and innovations in
technological
environment in
business.
5. What is
Consumerism?
Discuss basic
consumer rights.
6. Give SWOT
analysis of Chinese
products in Saudi
Arabia.
7. Explain five
strengths and
weaknesses of Al-
Safi and Al-Marai
companies in Saudi
Arabia.
38
Political factors
Economical factors
39
Continuation --
40
Social and Cultural
factors , impact of these
factors on Business
