Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Task 1 management science
1. It is important to have Vision because it leads to focus and persistence by
the organisation.
Having a Vision Statement is important in motivating and inspiring managers
and employees within an organisation. Having a Mission Statement gives
people an idea of their overall goals for the organization
Vision Statement:
‘To be a successful and inspirational company in a construction industry
that leads the way in quality in every aspects of our operations’
Mission Statement:
To develop every workers in the company to their maximum potential
through practices and real-life experience
To be the construction industry’s first choice in construction projects
To provide the latest and updated products that proves beneficial to the
customers than using the older methods
To show/prove how efficient the company is in construction projects
that meets their expectations showing reliability
To acquire more knowledge in other job scopes of the same industry
which ensures safety that leads to profit or better quality
Short-term goals
• Improve company productivity by maximising the employee’s potential
through training
• Gain profits through strategic management for a better future
• To expand our commitment towards the community
• Expand company's premises
Mid-term goals
• Assigned to big projects
• Improve our reputation/image by providing latest products
• New branches around the area
• Improve company’s premises and its main branch
Long-term goals
• New branches around the world
• Overseas projects
• Create a company profile of 2 years from now
• Improve main branch
2. ORGANISATION STRUCTURE & CHART
Managing Director - Leong Boon Tik
Job scope: To direct and control the Company’s operations and to give
strategic guidance and direction to the Board to ensure that the Company
achieves its mission and objectives.
Direct and control the work and resources of the Company and ensure
the recruitment and retention of the required numbers and types of
well-motivated, trained and developed staff to ensure that it achieves
its mission and objectives.
Develop and direct the implementation of policies and procedures to
ensure that the Company complies with all health and safety and other
statutory regulations.
Prepare a corporate plan and annual business plan and monitor
progress against these plans to ensure that the Company attains its
objectives as cost-effectively and efficiently as possible.
Human Resource Development Manager - Rachel Ernesta
Job scope: Develop and maintain an effective marketing and public relations
strategy to promote the products and services. Plan, direct, and coordinate
the administrative functions of an organization. They oversee the recruiting,
interviewing, and hiring of new staff; consult with top executives on strategic
planning; and serve as a link between an organization’s management and its
employees.
Responsibilites:
Team Building
Organisation Development
Payroll Manager - Alisha Jeewa
Job scope: To manage the payroll department within your organisation.
Responsibilities:
• Supervising and training the payroll team
• Creating payroll policies and procedures
• Advising on tax and pay laws
• Managing computer software and systems
• Analysing and reporting on financial data
• Checking and auditing payroll to make sure regulations are met.
3. Staffing Manager - Wilfred Jay
Job scope: responsible for every aspect of a company's staffing needs,
including recruiting, training, retaining and sometimes firing employees.
Responsibilities:
Hiring
Recruiting
Training
Firing
Community Manager - Sam Smith
Job scope: Responsible for advocating the brand on social networks. They
create their own social persona and actively go out within the
online community to connect with potential customers and advocate the
brand. Community managers typically deal with those who haven’t heard of
the business they work for and boost awareness for the company.
Responsibilities
Creating hype of a new product or feature
Creating an ongoing relationship with other companies
Social Media Manager - Parham Farhadpoor
Job scope: a role that mainly involves the “macro” social media decisions.
Responsibilities:
Know or be familiar with the industry in which the company or business
is in.
Design a social media strategy that’s in line with the brand identity, the
company’s audience, and goals.
Define content strategy, communication style, and control the
execution of calendar content.
Select what tools and apps will be used to perform tasks.
Operational Manager - Syafiq Zariful
Job scope: An operations manager is a senior-level employee who oversees
the production of goods and/or providing of services. His or her aim is to
ensure that the organization is running as smoothly and efficiently as possible,
and that the goods and/or services produced meet client or customer needs.
Responsibilities:
Monitoring existing processes and analyzing their effectiveness
Creating strategies to improve productivity and efficiency
Manage quality assurance programs
Supervising, hiring, and training other employees.
4. Safety Manager - Adrian Tan
Job scope: A safety manager works on job sites and in businesses to prevent
accidents. He or she is also called a risk manager since the workplace or job
site must be assessed for health and safety risks before preventive or
corrective measures can be implemented. Every corrective or preventive
action a safety manager takes must comply with the law.
Responsibilities:
Must explain in their reports why they made a certain protective
decision, such as that it was done to comply with a specific law or to
address an identified safety problem
Create workplace programs as well as company policies
Principal Planner - Dick Harper
Job scope: Supervises and participates in advanced, highly-complex
professional planning activities. Often manages and supervises sections or
divisions within the larger planning department of an organization.
Responsibilities:
• Performs and manages complex and sensitive professional planning
projects, research and analysis
• Monitors and ensures compliance with local, state and federal laws
Oversees specialized planning functions such as large-scale new
development proposals and environmental studies.
• Provides overall management of division-related planning issues
Executive Manager - Jane Harper
Job scope: Provide high-level administrative support to executives in a
company or corporation. Perform duties that can have an effect on the
success or profitability
Responsibilities:
Provide administrative assistance
Conduct research
Supervise and train staff
5. Finantial Manager - Leonard Kombo
Job scope: Responsible for the financial health of an organization. They
produce financial reports, direct investment activities, and develop strategies
and plans for the long-term financial goals of their organization.
Responsibilities:
Perform data analysis and advise senior managers on profit-
maximizing ideas.
Prepare financial statements, business activity reports, and forecasts
Monitor financial details to ensure that legal requirements are met
Review company financial reports and seek ways to reduce costs
Analyze market trends to find opportunities for expansion
Cost Accountant - Daniel Tan
Job scope: Analyzing the costs of products manufactured or sold by a
company. In order for a corporation to be profitable, it's critical to understand
the precise costs associated with a product and use that information to set
appropriate prices.
Management Accountant - Kristy Kay
Job scope: Combines accounting, finance and management with the leading
edge techniques needed to drive successful businesses.
6. ORGANISATION CHART
Managing
Director
(Leong Boon Tik)
HDR
Manager
(Rachel Ernesta)
Head of
Online Service
(Sam Smith)
Operational
Manager
(Syafiq Zariful)
Financial
Manager
(Leonard Kombo)
Cost
Accountant
(Daniel Tan)
Management
Accountant
(Kristy Kay)
Social Media
Manager
(Mary Smith)
Payroll
Manager
(Alisha Jeewa)
Staffing
Manager
(Wilfred Jay)
Principal
Planner
(Dick Harper)
Safety
Manager
(Adrian Tan)
Executive
Assistant
Manager
(Jane Harper)
Community
Manager
(Parham
Farhadpoor)