This document outlines a business strategic planning course. It discusses the importance of strategic planning, provides a template with 12 key sections for a strategic plan, such as executive summary, company mission, goals, and financial projections. It also discusses applying strategic planning by identifying an organization's vision and objectives, performing internal and external audits, establishing short-term and long-term goals, implementing strategies, and measuring performance. Developing a complete strategic plan annually and updating it monthly is recommended to guide a business and ensure it is on the right track to achieving its goals in an efficient manner.

1. Business Strategic Planning
BA700 – Professor: Dr. Sharon Juance
Zoom schedule: June 13, 2020 3:30pm
Group 10 members: Hannah Marie T. Danoy
Wilson Delgado
Sheena Mae P. Durban
Trecia Mae R. Liguaton

2. A business strategic plan is a written
document that points the way forward
for your business. It both lays out your
company’s goals and explains why
they’re important.

3. Section 1.
Importance

4. -consists of analysing the business and
setting realistic goals and objectives
-leads to the creation of a formal document
that lays out the company’s views and goals
for the future

5. -helps you uncover ways to improve
performance
-spark insights about how to restructure your
organization so that it can reach its full
potential

6. A well-designed strategic plan will
dictate how you respond to
opportunities and challenges of every
color, shape and size.

7. -provides important opportunities for
employees and managers to collaborate
-provides a sense of direction and outlines
measurable goals

8. -gives you a place to record your mission,
vision, and values, as well as your long-term
goals and the action plans you’ll use to
reach them
-tells you and your employees how best to
respond to opportunities and challenges

9. Financial benefits:
-Improvement in sales
-Improvement in
profitability
-Improvement in
productivity

10. Non-financial benefits:
-Enhanced awareness of external threats
-Improved understanding of competitor’s
strategies
-Increased employee productivity
-Reduced resistance to change
-Understanding of performance-reward
relationships
-Enhances problem-prevention capabilities

11. Section 2.
Template

12. -Clarify the goals that the company
wants to accomplish
-Select the comprehensive strategies
that will enable the company to
achieve those goals
-Identify ways to evaluate progress
Three important tasks of strategic planning:

13. 12 key sections in your strategic
plan
- Executive Summary
- Company Mission Statement
- SWOT-Analysis
- Goals
- Key Performance Indicators
- Financial Projections

14. 12 key sections in your strategic
plan
- Target Customers
- Industry Analysis
- Competitive Analysis and
Advantages
- Marketing Plan
- Team
- Operations Plan

15. Executive
Summary

16. Company Mission and
Vision Statement

17. SWOT-Analysis

18. Goals

19. KPIs or Key
Performance Indicators

20. Target Customers

21. Industry Analysis

22. Competitive Analysis
and Advantages

23. Marketing Plan

24. Team (Human
Resources)

25. Operations Plan

26. Financial Projections

27. Section 3.
Application

28. 1. Identify Organization’s
existing:
- Vision
- Mission
- Objectives
- Strategies

29. 2. Perform External audit

30. 3. Perform Internal audit

31. 4. Establish short-term and
long-term goals

32. 5. Generate, evaluate,
select strategies

33. 6. Implement strategies

34. 7. Measure and evaluate
performance

35. Section 4. Brief
Conclusion

36. Develop your complete
strategic plan each year and
update it monthly

37. Having a plan is far better
than having no plan at all.

38. Every business knows where
to go and the destination but
unless the roadmap is drawn,
reaching the destination may
be time-consuming and
costly.

39. A Strategic Plan balances
activities and directs the
business to take the right
track to achieve this.

40. Check whether you are going
in the right direction and also
correct yourself when you
made a wrong turn without
much time and money lost.

41. Video Clip
“Power of
Planning”

43. End

44. Thank you