This presentation is about the Analysis of TATA MOTORS sustainability in the market .

1. ANALYSIS OF SUSTAINABILITY OF TATA
MOTORS
Ashish Jha
Prashanth Reddy
Sunil Singwala

2. CONTENTS
 Company Overview
 Impetus for this Company
 Approaches to Sustainability
 SWOT analysis Relevance
 Strategies to Sustain in Future
 Conclusion
 References

3. COMPANY OVERVIEW
 Tata Group was founded by Jemsetji Tata in 1868.
 Tata Motors is a subsidiary of the Tata Group.
 Founded by Ratan Tata in 1945 & Headquartered in Mumbai, India
 Collaboration with Daimler-Benz AG, Germany & entered into
commercial vehicle segment in 1954
 In 1991, Entrance into Passenger Vehicle Market

4. IMPETUS FOR THIS COMPANY
India's largest multinational Automotive manufacturing company
World’s 17th largest motor vehicle manufacturing company
USD 22,043 million invested in Research and Development
4.8% of Energy from renewable sources
USD 186.2 million spent on CSR initiatives
Reduction in 5.7% of total energy consumption .

5. APPROACHES TO SUSTAINABILITY
Key principles :-
 Concern for environment
 Innovation & Passion for Excellence
 Integrity & Accountability
 Customer & Agility

6. CONCERN FOR ENVIRONMENT
 Invested in renewable energy
E.g. Biogas plant, Wind plant and Solar plant
 Total renewable energy utilised :-
293218.16
479360.45
0
100000
200000
300000
400000
500000
600000
FY 2010-11 FY 2011-12 FY 2012-13
RENEWABLE ENERGY CONSUMPTION (GJ)
130,020 190,814
110,267
482,987 413,406
407,793
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
FY 2010-11 FY 2011-12 FY 2012-13
tCO2e AVOIDED
DIRECT EMISSIONS INDIRECT EMISSIONS
Source :- mailhem-ikos.com
189728.8

7. Main Agenda :- “To provide various cost effective and sustainable
products to encourage transportation which are lower in costs and
sustainable for any society.”
 Fuel cell bus program
 CNG hybrid bus program
 Diesel hybrid Manza program
 Indica EV program
 Ace EV program
INNOVATION & PASSION FOR EXCELLENCE
Source :- apep.uci.edu

8. INTEGRITY
 Committee consist of 11 board of directors headed by MD tracks health, safety and
environmental performance
 Enterprise resource planning (SAP) helps them to manage data accurately and
consistently
 All manufacturing stations are certified by Environmental manufacturing standard,
occupational health management system standard, etc.
ACCOUNTABILITY
 Always ready to learn, improve and explain
 Committed to go extra mile and deliver great business result
 Engage with stakeholders and identify their concerns and issues
INTEGRITY & ACCOUNTABILITY

9.  The key to tackle today’s and tomorrow’s challenges is their agility
in Growth and creation of values for their stakeholders. This
enables them to achieve their sustainability goals .
 Companies agile growth in last couple of years .
 Integrated customer relationship management framework with
dealer management system to ensure seamless customer service
quality .
 Customers safety is one of the major concern for them .
CUSTOMER & AGILITY
Source :- beforeitsnews.com
Source :- www.tatamotors.com

10. SWOT ANALYSIS
Source :- static.globalreporting.org/.../638eb0b6ae529d53689
STRENGTHS
- Strong Domestic player (Indian
market)
- Strong image of Sustainable Company
- Global presence
- TATA NANO – World’s most affordable
car (Equivalent USD 2200)
- Research and Development Activities
OPPORTUNITIES
- Rising per-capita income of middle
class family which will increase the
demand
- Mergers & Acquisitions to acquire
new technology
- Demand for Electric cars will increase
WEAKNESSES
- Tata motors products are not
considered as luxurious
- ROI of TATA motors shares is low
- Proportion of market share in
Passenger vehicles is less in India
THREATS
- Very competitive market in
Automobile industry
- Rising cost of manufacturing
- Environmental Regulations

11. STRATEGIES TO SUSTAIN IN FUTURE
 “SUSTAINABILITY IN MOTION”
- Pollution Prevention (P2) & Resource Recovery (R2)
 Works on Environmental Awareness Campaigns in the
form of NGO’s - Gram Vikas Kendra, Jamshedpur (GVKJ)
 On goings projects such as Compressed Air Car, Electric
Car, etc.
 Since 2007, Company targets
- Invested £36 million for reducing operational CO2
emissions
- 79% reduction in Manufacturing Waste
- 32.5% reduction in energy use per vehicle
- 75% recycled Aluminium used
SWITCHING ON THE LARGEST
ROOF-MOUNTED SOLAR ARRAY
IN BRITAIN
Source :- www.tatamotors .com

12. CONCLUSION
 Growing at a great pace in domestic as well as global market by many joint
ventures and acquisitions .
 The companies innovations are geared towards customer satisfaction .
 The company is continuing their efforts towards making their operations cleaner
and reducing overall environmental impacts .
 Tata motors is continuously innovating and improving their technologies and will do
it in future .

13. REFERENCES
 www. tata motors .com
 http://corp-content.tatamotors.com.s3-ap-southeast-1.amazonaws.com/wp-
content/uploads/2015/12/08102833/jlr-corporate-sustainability-report-2014-15.pdf
 Google images
 static.globalreporting.org/.../638eb0b6ae529d53689..

14. THANK YOU !!!
FOR YOUR ATTENTION