bharat-electonics-limited

1. BHARAT ELECTONICS LIMITED
Presented By- Shalini Gupta
MBA 1st
Sem

2. OVERVIEW
Type State-owned enterprise Public
Traded as BSE: 500049
NSE: BEL
Founded Bengaluru, India (1954)
Headquarters Bengaluru, India
Number of
locations
9 factories
Key people Mr. Ashwani Kumar Datt (Chairman)
Revenue 5,404.7 crore (US$1.21 billion)(2011))
Net income 737.3 crore (US$164.42 million)(2011))
Employees 11,961 (March 2009)
Website www.bel-india.com

3. HISTORY
• 1954
The Company was incorporated starting with Bangalore
unit. The Company Manufacture electronic
Communication equipments, components needed mainly
by Defence services and also by the entertainment
industry like radio, TV, etc.
• 1985
4,30,000 shares were issued to the President of India.
• 1989
1,10,000 shares issued to the President of India.
• 1990
The Company entered into the Satellite Communication
and simulators segments of business and widened the
export base both in terms of market and products.

4. • 1994
The Company has signed a MOU with General Electric Company, USA for
forming a joint venture company for manufacture and supply of of X-Ray
Tubes.
• 1997
BEL will be setting up its first radar surveillance unit at the Calcutta airport
and in Chennai airport.
BEL has signed a joint venture with General Electric, a $80 billion Fortune
500 company to manufacture X-ray tubes and detectors.
• 2004
BEL gives order worth Rs. 8.9 Cr to Astra Microwave.
• 2006
BEL secures order for Set Top Boxes.
• 2009
BEL wins Raksha Mantri's Awards - BEL signs MOU with BHEL for Solar
JV.

5. MISSION ,VISION & OBJECTIVE
• Mission
To be a world class enterprises in professional
electronics .
• Vision
To be a customer focus globally competitive company
and defence electronics and in other chosen filed and
products.

6. OBJECTIVE
• To become customer driven company supplying quality
product at competitive prices and providing excellent
support .
• To generate the internal resources for financing the
investment required for modernization ,expansion and
growth the fair return to the investors .
• To attend the technological leadership of the company in
defence .
• To give the value for money to customer and create
wealth for shareholders.

7. MANAGEMENT
Name Designation
Anil Kumar Time Director
Ashwani Kumar Datt CEO
Ashwani Kumar Datt Chairman and Managing director
C R Prakash Secretary
Elaine Mathias General Manager
G D Gupta General Manager
Girish Kumar General Manager
H N Ramakrishna Director (Marketing)
I V Sarma Director (R & D)
M G Raghuveer Director (Finance)
M L Shanmukh Director (Human Resources)

8. PRODUCTS
• Integrated circuits and
microcircuits .
• X-ray tubes
• Electronic voting machine.
• Telecom .
• TV& broadcasting .
• Weather radar.

9. BEL IN DEFENCE
• Tank driving simulator.
• Wireless message Transfer unit .
• Rader(3D for air defence).
• 3D mobile radar.

10. Balancesheet - Bharat Electronics Ltd.
Particulars Mar'11 Mar'10 Mar'09 Mar'08 Mar'07
Liabilities 12 Months 12 Months 12 Months 12 Months 12 Months
Share Capital 80.00 80.00 80.00 80.00 80.00
Reserves & Surplus 4,922.57 4,265.68 3,727.12 3,153.13 2,512.15
Net Worth 5,002.57 4,345.68 3,807.12 3,233.13 2,592.15
Secured Loans 0.41 0.73 1.21 1.38 0.88
Unsecured Loans 0.00 0.00 0.00 0.00 0.84
TOTAL LIABILITIES 5,002.98 4,346.40 3,808.34 3,234.51 2,593.87
Assets
Gross Block 1,789.00 1,702.17 1,579.90 1,430.76 1,324.80
(-) Acc. Depreciation 1,305.29 1,212.21 1,112.45 1,017.27 939.13
Net Block 483.71 489.96 467.46 413.48 385.67
Capital Work in Progress. 58.99 31.43 46.72 33.73 33.68
Investments. 11.98 11.98 11.98 11.98 12.28
Inventories 2,460.77 2,536.90 2,505.99 1,423.44 1,321.20
Sundry Debtors 2,903.25 2,168.36 2,278.20 2,058.89 1,693.41
Cash And Bank 6,519.36 3,578.40 2,641.95 2,453.49 2,081.73
Loans And Advances 735.96 1,700.44 688.07 666.54 426.86
Total Current Assets 12,619.33 9,984.11 8,114.20 6,602.36 5,523.21
Current Liabilities 7,597.42 4,476.20 4,304.00 3,334.53 2,868.41
Provisions 573.60 1,694.88 528.02 492.51 493.52
Total Current Liabilities 8,171.03 6,171.08 4,832.02 3,827.04 3,361.92
NET CURRENT ASSETS 4,448.30 3,813.03 3,282.18 2,775.32 2,161.28
TOTAL ASSETS (A+B+C+D+E) 5,002.98 4,346.40 3,808.34 3,234.51 2,593.87

11. MARKETING STRATEGY
• Independent India’s founding fathers had the foresight to
see that self sufficiency was the key to survival.
Everything they did from setting up steel plants to mining
coal, the objective was single-minded self-reliance.
• Bharat Electronics Limited (BEL) is a product of this far-
sighted mind set.
• The defence preparedness of India’s armed forces is the
best promotion for BEL. In commercial terms, however,
BEL has maintained a low profile because of its largely
defence-oriented product base. But increasing product
diversification – and the need to gain visibility in the
international markets – has prompted the company to
become more attentive to its brand profile.

12. • In 2006, BEL launched a corporate campaign with the
objective of registering the brand in the minds of
informed Indians and to showcase its customer
orientation.
• BEL has initiated an industry-academia collaboration
under which it organizes student visits to its factories
and also facilitates student summer projects. It supports
tech related activities in colleges and has instituted
several scholarships and awards for students.
MARKETING STRATEGY

13. SHARE HOLDING PATTERN
Shareholding pattern - Bharat Electronics Ltd.
Holder's Name No of Shares % Share Holding
Promoters 60689600 75.86%
Financial Institutions 6805152 8.51%
NBanksMutualFunds 4971243 6.21%
Foreign Institutions 4680077 5.85%
Other Companies 1497965 1.87%
General Public 1266172 1.58%
Others 49441 0.06%
ForeignNRI 40350 0.05%

14. ACHIEVEMENTS
• Government has conferred upon them the title of Navratna. BEL is
one of them. All the Units of BEL are certified for ISO 9001 / 1994.
Action has already been initiated to graduate to ISO9000 : 2000
standards.
• The Company won the "Golden Peacock" National Quality
Award for outstanding achievements in pursuit of total quality. The
other awards Won by the Company are:­
(a) DSIR National Award for R&D (2001) in the Electronic Industry
Sector.
(b) Enterprise Excellence Award for the year (2000­01) from the
Indian Institute of Industrial Engineers.
(c) Institute of Marketing &. Management (IMM) ­ Top CEO Award
2003 to CMD, BEL.
(d) SCOPE Award for Excellence & Outstanding contribution to the
Public Sector Management ­ Individual category for the year 2000­
01 to CMD, BEL.