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Zootout business plan
1.
2. What is Zootout.com ?
City Food & Lifestyle Guide
An Online Food & Lifestyle guide, which delivers
timely insights on 'What's New & Special' in the
Restaurants of your city.
We operates in 13 cities of India & Singapore.
We have started revenue generation from our model
city - Indore
3. Team ZOOTER’s
SUKRAT RAY | Age 27 | Co-Founder & CEO
MANISH VASWANI | Age 24 | Co-Founder & Director
SUBRAT KAR | Age 21 | Co-Founder & COO
CHIRAG GUPTA | Age 27 | CTO
PLUS, 15 individuals for- Data Analysis, Creative
Designing, Android Application, HR & Business
Development.
4. What is ZOOTOUT.com?
talks about- Food, Entertainment, Nightlife, Events, Fashion &
Deals.
is a Lifestyle Recommendation Platform, which assist visitors
to take quality decisions, by providing them updated
information & genuine suggestions.
provides you a platform to search the Specialty of all
Restaurants of your city, PLUS Feedback of there visitors on
certain parameters such as Food, Service & Ambience.
is spread across several platforms - Web, Mobile, & Social
Media (facebook and twitter).
5.
6. What will interest you to ZOOT ?
Updated information about various restaurants- Contact details,
photos, profile, timing, category, cuisines, services, cost for 2, &
nearby restaurants.
You can customize your search with numerous filters like-
location, category, cuisines, services, & cost.
Most unique feature of website is that it provides you the
Specialty & Feedback of several restaurants, given by the
genuine visitors directly.
You will also get certain Guides on the website, on heads such
as- Best North Indian Food, Best Candle Light Dinner, Newly
Opened Places etc..
7.
8. What can ZOOTOUT.com help you in..
I need to visit Hotel Kingston, Pune for dinner
with family tonight, what is the Specialty &
overall feedback of the restaurant ?
Planning to hang out with friends at a cool open air restaurant,
nearby vijay nagar area, what are the best options ?
Craving to eat Butter Paneer today
in lunch, appropriate options with
cost for two below Rs.600 ?
Can I know the Top 5 South Indian restaurants of city, which
could have an Romantic aura, with also knowing there services ?
9. Zootout on Android
There can nothing be better than getting an option to use the
same amazing features directly on your smart phone, via
ZOOTOUT’s Android Application.
10. How it will help Businesses? /
Revenue Model
We assist brands to promote themselves with ZOOTOUT.com, through displaying
Banner Ad’s.
Additionally, we also assist brands by managing there complete Social Media /Inhouse
Marketing including customer loyalty program.
Major Benefits:
Promote directly to visitors who are fond of eating !
Zootout users are mostly working professionals with high disposable
income !
Reach visitors who are in search of a place of your area, with your exact
specifications !
Track complete spending by knowing exact number of visitors on your
brand at Zootout.
13. What we have done till date ?
Started on 26th Jan 2011, and made world record of
biggest veg burger with most prominent restaurant of
Indore. http://www.youtube.com/watch?v=I56kFBAxNtI
This was done to promote their new offering (Big Daddy
Burger )
Generating revenues of 1.5lac /month from Indore city
Some of our clients are Sarovar, Sheesha Sky Lounge,
Sayaji – Barbeque Nations etc. Growth of 20% per month
in revenues.
Note: Revenues are all through online marketing &
advertising
14. What’s in Store
Starting India’s First Interactive Food N Lifestyle Magazine
(Indore Edition)
Loyalty management software for promoting offer’s in-
house and outside
Start Revenues in Pune city followed by Bangalore.
15. Funding Particulars
Currently self funded. Founders have invested 12 Lakh till
June 2012 on Zootout.com.
Looking for 2 Million USD dollar as seed funds in first
round, which majorly would be used for expanding
Zootout in 6 major cities, with running 3 year period.
Expense sheet is attached .
We are looking to raise the series A funds by end of July
2012.
Microsoft Office
Excel 97-2003 Worksheet
16. Key Strategies to use funds
Accelerate product launches by strengthening technical
team.
Expand senior management team in sales/marketing
Strengthen human resources function
Appoint adviser for intellectual property and finances.
Seek new market segments/applications for products
Develop overseas market entry plan
Strengthen web presence and promote offline
17. Financial Projections:
Fiscal Year 2012 2013 2014
Revenues
7.95 Cr 13.3 Cr 14.97 Cr
Microsoft Office
Excel 97-2003 Worksheet