Zomato, an Indian restaurant discovery and food delivery startup, acquired Urbanspoon, a US-based restaurant review and reservation company, for $52 million. This acquisition allows Zomato to enter the US, Canadian, and Australian markets. It will leverage Urbanspoon's local insights and experience to expand internationally. The acquisition is aimed at building the largest online restaurant discovery and food service platform globally and outcompeting other companies.

1. ‘Zomato Buys Urbanspoon
For $52 Million To Enter US’
Source : Times Of India
Dated 12th January 2015
by
HARI HARA SUDHAN R

2. Importance & Relevance
• Indian Company Acquiring Foreign
company
• $ 52 Million
• e-Restaurant Discovery Guide
• Eating Out : Consumer Trend

3. Contents
• Company profile
• video
• Why this acquisition
• Analysis
• chart
• SWOT analysis
• conclusion

4. Company profile
Founded on 2008 2006
Founded By Deepinder Goyal Patrick O’Donnell
Headquarters New Delhi Washington
Employers 11000 2500
Serves 22 countries 7 countries
ZOMATO URBANSPOON

5. Video

6. Why This Acquisition?
• To Enter US, Canada, Australia
• To Leverage Local Insight & Experience
• To Expand Overseas By This Fiscal
• To Outsmart Competition
• To Build Largest Resource

7. Analysis
• Increasing India's value to the global
level
• Creating large chain of e-restaurant Service
• Creating employment opportunities
• Attracting global customers with providing
local taste

10. SWOT Analysis
Strengths
Innovative
Culture,
Financial
Leverage,
Technology
Weakness
High Staff
Turnover
Opportuni
-ties
Emerging
markets,
International
Expansion
Threats
Competitor

11. conclusion
• To Be A Global Consumer Brand
• To Effectively Use Latest Funding
• To list The Company On Fortune 500
• To Expand To 50 More Countries

12. reference
• www.indiatvnews.com
• vccircle.com
Thank you