Innovative online business idea

1. WELCOME

2. WE ARE THE….
GLADIATORS
12TH BATCH(EMBA); SEC-“B”
DEPARTMENT OF MARKETING
JAGANNATH UNIVERSITY
WE HAVE…
Kamrul Hasan (ID-M 17120204742)
Md. Ahaduzzaman (ID-M 17120204752)
Monir Uddin (ID-M 17120204762)
Mahmudul Hasan (ID-M 17120204767)
Masud Kaysar Asif (ID-M 17120204774)
Mohammad Kayes khan (ID-M 17120204775)
Nahida Akter Mukta (ID-M 17120204776)
MD. Al-Amin(ID-M17120204777)

3. I N N O VAT I V E O N L I N E
B U S I N E S S I D E A

4. INTRODUCTION
Rapid growth of world`s internet population and adoption of ICT in different sectors have
reshaped the way of communication and demand utilizing its potentials to the development of
trade and commerce. Speed, efficiency, effectiveness, energy and other uniqueness of the
technology made it as the fastest adopted and diffused technology until the 21st century.
This paper contains a brief discussion on innovative ideas of new business in online which is not
available now in the online market.

6. • E-commerce is the buying and selling of goods and services, or the transmitting of funds or
data, over an electronic network, primarily the internet. These business transactions occur either
as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business.
• Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and
selling of goods or services using the internet, and the transfer of money and data to execute
these transactions. Ecommerce is often used to refer to the sale of physical products online, but
it can also describe any kind of commercial transaction that is facilitated through the internet.
E-COMMERCE

8. O U R B U S I N E S S P L A N

10. We have targeted a huge market segment for our business. Bangladesh is a large populated
country. Lots of people are looking for such a product. In this modern era people wants to getting
their desired things in their suitable place by using Internet. Our online juice service named
Click4Juice is available all the time in our country. For example: a person who staying in home or
work places, suddenly he feels thirsty and want to some natural juice. Now if he wishes to drink
road side juice he cannot have it because of hygienic sense. It is not always found in the right
place at the right time. If we launch our product in online market, a person willing to drink
different types of natural and fresh juice can have it in his place. Our target market includes
Health conscious people, sick people, sportsperson & many other consumers, which we have
segmented from the Demographical, Geographical, and Psycho graphical & Behavioral point of
view.

11. O U R B U S I N E S S PAT T E R N

12. Click4Juice runs the business through online (clicks). As we are in the starter level so we only
available in capital city Dhaka. After capturing our desired market we will also available in every
division in the country. Additionally, Customers can place their order via our Webpage, Facebook
page, Care line Number, and an Android app which is available in Google play store and it's free.
Our official website address is www.click4juice.bd.com. People can visit by using online and
consumers can know about our service and can place their order. We offered two types of payment
system one is Via Online payment like visa card, master card, American Express and Cash on
delivery. Here consumer can select their preferable juice and place their order.

13. CONTINUE
We also provide sales support through our care line number which is 09-613-101-101. Here
people can place their order and giving their suggestions and complaint about service. The
reason for using this communication lines is that digital platforms like websites, social media
like the Facebook page are available everywhere in the country. Through our actual customers
can give order and inform their requirements from anywhere.
 We use Pathao for delivered the order. Which consumer select "cash on delivery" option, they
pay to the delivery man.

14. O U R B U S I N E S S M O D E L

15. BUSINESS MODEL
We have designed our Business Model based on major 8 key elements of e-commerce. They are:
Value proposition
Revenue Model
Market Opportunity
Competitive Environment
Competitive Advantages
Market Strategy
Organizational Development
Management Team

16. VALUE PROPOSITION
There are different types of fruits which Bangladeshi people drink in different times. Peoples love
to drink these different fruit juice. But all the natural and fresh juice is not available in one sales
point. People have to require a long journey to get these drinks. We have analyzed and recognized
that people are interested to get these drinks to their residents or workplace. People are ready to
pay for this natural and fresh juice.
We-
• Provide natural and fresh hygienic fruit juice.
• We provide those fruit juice which is not available in other season.
• People will get these drinks on home delivery or their residents or workplace.
• We also provide sales support through our care line number which is 09-613-101-101.

17. REVENUE MODEL
As we know revenue model is a framework for generating revenues. It identifies
which revenue source to pursue, what value to offer, how to price the value, and who pays for the
value. It is a key component of a company's business model.
Product sale is our one and only way of revenue generation. We also provide the information about
different fruits, its efficiency, how we produce our product etc.

18. MARKET OPPORTUNITY
• There are lots of potential financial opportunities we have found from this business. We have
customers almost everywhere in the capital city. The natural and fresh fruit juices are so much
helpful for those who are health conscious, sick people, tourists, sports persons and many
others.

19. CONTINUE
As we are starting our new business so we want capture the market by using this segmentation-
32%
43%
3%
22% Health
Conscious
Sick People
Tourists
General
People

20. COMPETITIVE ENVIRONMENT
We know that competitive environment refers to the other companies selling similar products and
operating in the same marketplace. From the analysis we have found that our competitive
environment is local supplier of the fruit juice. We have two types of competitors:
Direct competitor: We have few direct competitors who sales fruit juice in the city. Most of the
direct competitor’s sale single fruits juice.
Indirect competitor: We have lots of indirect competitors all over the city. Local foods
producers are our indirect competitors.

21. COMPETITIVE ADVANTAGE
It refers a condition or circumstance that puts a company in a favorable or superior business
position. Our best competitive advantage is our brand identity as well as our product quality.
Sugarcane juice, Coconut water, Raw mangoes juice, Papaya juice, Mixed fruit juice are already
famous and helpful for our health in our country. People are ready to buy our products from their
home.
Our food products are popular in everywhere in capital city.
Most of the consumer’s are reachable through digital platform like website, social media like
Facebook page and YouTube channel.
People are interested to buy these natural and fresh fruit juice for maintain their health.
Large volume of consumer like- health conscious, sick people, tourists, sports persons and
many others.

22. MARKET STRATEGY
Strategy refers to a plan of action designed to achieve a long-term or overall aim. We have
designed our market strategy to establish and maintain strong relationship with customer and
supplier. Our strategies will help us to attract new customers. We are using several tools to
accelerate our marketing strategy.
Marketing Mix: The marketing mix refers to the set of actions, or tactics, that a company uses to
promote its brand or product in the market. In generally marketing mix has 4 primary elements.
Product, Place, Price, and Promotion.

23. CONTINUE
• Product: We have unique and popular products. Sugarcane juice, Coconut water, Raw mangoes
juice, Papaya juice, Mixed fruit juice are already famous and helpful for our health in our
country.
• Price: We offer our product in reasonable price. Because our strategy is to captured the market
by providing quality product.
• Place: As we are in the starter level so we only available in capital city Dhaka. After capturing
our desired market we will also available in every division in the country.
• Promotion: We have some strong promotional platform like-

24. ORGANIZATIONAL DEVELOPMENT
Organization development (OD) is the study of successful organizational change and
performance. To achieve our organizational goal we have synchronize Skills, Staff, Strategy,
Style, Structure, Systems, Shared Values.

25. CONTINUE
• Skills: We have skilled marketing & management team. Our skilled marketing team ensures
strong relationship with our valuable customers. Our management team helps to plan, organize,
coordinate and controlling everything according to our goal.
• Staff: Staff is the key workforce to gain a goal. For this reason our staffs are working hard
according to our plan. They are dedicated in their service and committed to deliver their best
level.
• Strategy: We develop and implement an appropriate strategy to achieve our corporate goal.
• Style: Our business lead by our CEO and our Marketing Manager of our business.
• Structure: All the employees of our business are like fnf. So we are very much friendly to share
our opinion, reports, advice and suggest achieving our desire goal.
• System: the daily activities and procedures that staff members engage in to get the job done.
• Shared Value: called "super ordinate goals" when the model was first developed, these are the
core values of the company that are evidenced in the corporate culture and the general work
ethic.

26. MANAGEMENT TEAM
The management team is the group of individuals that operate at the higher levels of an
organization and have day-to-day responsibility for managing other individuals and maintaining
responsibility for key business functions.

27. CONCLUSION
• Despite being a poor country, selected segments of the Bangladeshi business community has
embraced technology with reasonable success. The Facsimile in the 1980‟s and mobile
telephones in the 1990‟s popularized modern technology in the mass market. Personal
computers and the Internet are also emerging as day-to-day business tools. These positive
indicators are favoring the prospects of e-commerce in Bangladesh.
• Synergy between telecommunications and information technology has the proven capability of
monitoring and administering the real-time transactions. Therefore, liberalizing the telecom and
IT sectors as well as reforming the country’s financial and commercial procedures is the
preconditions of successfully implementing ecommerce in Bangladesh.