This PPT is all about the Zomato advertisement which went viral

1. OUT OF HOME CAMPAIGN

2. `’
Zomato is a restaurant search
and discovery service founded
in 2008 by Indian
entrepreneurs Deepinder Goyal
and Pankaj Chaddah.
2016 NOW2010 2013
START
Launched in Pune, Ahmedabad,
Bangalore, Hydrabad, Chennai
Raised $16.7 million Funding
Launch of Citibank
Zomato Guide
Raised $37 million
Expanded its business to
overseas market like Portugal,
UAE,USA
Raised a funding of $60 mn.
Zomato acquired NexTable, a
US-based table reservation and
restaurant management
platform
Total funding
raised$225 mn.
Zomato claimed that
the company had
"turned profitable" in
the 24 countries
$56 million
Turnover

3. Footprints Of
ZOMATO across the
Globe
Nov’17#The_Viral_Campaignwas _launched

4. Zomato recently rolled out a bunch of
cheeky outdoor ad campaigns that are
grabbing the attention of daily
commuters.
The ad hoardings include Bollywood puns
and witty pop culture references which
acted as an head turning point.
The ad includes puns on "MC" and "BC" –
acronyms for Hindi profanities.
MC. BC.
mac n' cheese? butter chicken?"

5. AND THIS RAGED A STORM IN
SOCIAL MEDIA

6. AND THE MASTERMIND BEHIND
ALL THESE ….
Creative Head ZOMATO
AKSHAR
PATHAK
20.2 k Followers on Twitter
23.2% Increase in SOCIAL MEDIA
Followers

7. CONSEQUENCE
A few days later Zomato unveiled a new creative to
replace the ‘MC. BC.’ creative and even offered a 10%
cashback to customers on their next order. They Used
promo code when placing the order for the cashback was
‘OUTRAGE’. It even had the alphabets ‘B’ and ‘C’ in the
word ‘cashback’ in capital, which connotes ‘BC’, as in the
cuss word originally used in the creative
THE CEO ALSO APPOLOGIZED ABOUT THEIR DIDS AND
PROMISED TO WITHDRAW AND REPLACE THEIR
ADVERTISEMENT ….