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Webinar by Subhash Chandra & Suumit shaha - Blogwithjag
- 1. Making Money in 2015 - for the average joe Suumit Shah & Subhash Chandra
- 2. Source: eMarketer 2014 Introduction - Suumit Shah Founder - Risemetric Founder - Grappr
- 3. Introduction - Subhash ChandraIntroduction - Subhash Chandra Co-Founder - Risemetric
- 4. Subhash & Suumit Guys who know a thing or two • Worked with top indian Startups as Digital Marketing Consultants • Over 3 Million USD in revenue this year
- 5. Lets start
- 6. Source: eMarketer 2014 This is the world we live in
- 7. Subhash & Suumit Source: BBC Technology 2014 And we’ve changed the way we live in it Feel Connected We check our phones 150x per day Express Ourselves 4 out of 10 people repost photos or videos online Explore Our Interests Americans spend more time on devices than they do sleeping
- 8. Subhash & Suumit Source: Google/Shopper Sciences, Zero Moment of Truth Macro Study, April 2015 Our path to purchase has changed 10.4sources before purchasing, Consumers consult an average of
- 9. Search How to take great photos Read Blog articles for advice on taking great photos Email friend for advise on buying a DSLR ASK Reviews and recommendations on forums/blogs Search Buy DLSR Online Visit E-Commerce sites Purchase And it’s a complex journey People don’t buy online after clicking on your link anymore
- 10. Subhash & Suumit Abandon shopping carts without purchasing1 Leave a website without converting1 Typically visit 4-5 sites before purchasing2 96% 70% 49% 1. Source: Understanding Shopping Cart Abandonment, Forrester Research, May 2014 2. Source: Google/Compete Sporting Goods Study: (Sept 2014-Sept 2015) Clickstream BF02 (number of different brands visited) What’s the big deal?
- 11. 38% of the customers don’t purchase on the first day of their buying cycle
- 12. 4.90average days until actual sale
- 13. The typical person sees 5,000 Ads Google Confidential and Proprietary these ads can influence buying decisions
- 14. Its not 2012 anymore - Marketing is so different
- 15. Subhash & Suumit Meanwhile Online content market has been taken over by brands
- 16. And Indians are still falling for traditional way of Internet Marketing Blogging CPA Affiliate Marketing Email Marketing • The world don’t need another tech blog • Blogging niche blogs are crap ● Competition is too damn high for an average joe ● Email goes into Spam / Promotions
- 22. Is it all over ? Is Making making online dead ?
- 23. Confidential and Proprietary No, but the approach has to been changed Its Competitive - Too much competition for an average joe Ranking is hard - Despite what those gurus with Long tail pro tells you, its damn high hard ! Paid traffic is expensive : CPC is too high to get a positive ROI
- 24. and I had a choice To continue to be what I was being taught or change our approach Being a Spammer ● Lost hope ● Jumps here n there ● No stability ● CEO @ xyz.com Long term Business man ● Re-Occurring income ● Actual business man ● Luxury Traveler ● That Feeling :P OR? Google Confidential and Proprietary ComScore Viewability Benchmarks Insights
- 25. And here is what we did
- 26. Subhash & Suumit Lead GenerationLead Generation - Internet Marketing with twist Its Hard - Keep the me too crowd away and not another get rick quick scheme it takes efforts - More than buying a 200 rs domain and calling yourself CEO at XYZ.com It adds value : People love it, business owners love it and we adore it :P
- 27. Subhash & Suumit Screenshot time :) We know you need this
- 28. Subhash & Suumit but how did we do it ? 1 Think of a random service we needed in past 2 Contact business owners with proposal 3 $ Negotiate a deal on selling leads, keep it reasonable 4 Setup landing pages and Send traffic 5 Profit - Repeat with another service.
- 29. Subhash & Suumit How to find a service ?
- 30. Subhash & Suumit Landing pages ? Instapage
- 31. ⇑ 17% Conversions Split test Varient1 Varient2 180 ⇑ 23% Conversions Keep testing and optimising
- 32. Subhash & Suumit ComScore, 2010; Gemius 2013 Don’t forget for re-targeting 3+ ad engagements leads to improved ad effectiveness