Media_Kit_2014_FINAL

COMPELLING CONTENT • TRUSTED RESOURCES • OUTSTANDING ADVERTISING RESULTS
2 0 1 4 M E D I A K I T
G E T A H E A D O F Y O U R C O M P E T I T O R S
a Software Quality Engineering (SQE) company

W E B S I T E S
TechWell.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
StickyMinds.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
AgileConnection.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
CMCrossroads.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
N E W S L E T T E R S
Email Newsletters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
L E A D G E N E R A T I O N P R O G R A M S
Cost per Lead (CPL) Program. . . . . . . . . . . . . . . . . . . . . . . . . 10
Web Seminars. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
V I D E O I N T E R V I E W S
Video Interviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
B E T T E R S O F T W A R E M A G A Z I N E . . . . . . . . . . . . . . . . 13
C O N F E R E N C E S :
STAREAST. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
STARWEST . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
STARCANADA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Better Software/Agile Development Conference East . . . . . . . . . 17
Better Software/Agile Development Conference West. . . . . . . . . 18
V I R T U A L C O N F E R E N C E S . . . . . . . . . . . . . . . . . . . . . . 22
C O N T E N T S 2014 MEDIA KIT
G E T A H E A D O F Y O U R C O M P E T I T O R S

AUDIENCE DEMOGRAPHICS
40%
7%
11%
42%
Managers and
Supervisors
Directors
and VPs
C-level
Computer Software & Services. . . . . . . . . . . . . . 29%
Financial Services. . . . . . . . . . . . . . . . . . . . . . . 16%
Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . 13%
Business Services . . . . . . . . . . . . . . . . . . . . . . . 8%
Healthcare. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8%
Government. . . . . . . . . . . . . . . . . . . . . . . . . . . . 5%
Education. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5%
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16%
Software Development. . . . . . . . . . . . . . . . . . . . . . 23%
Test/QA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52%
Project & General Management. . . . . . . . . . . . . . . . 12%
Business & Systems Analysis. . . . . . . . . . . . . . . . . . 8%
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5%
O U R A U D I E N C E
JOB TITLE LEVEL
INDUSTRIES
JOB FUNCTION
Practitioner
Software Quality Engineering (SQE) has been a trusted resource for over 500,000 software test and development professionals
since 1986. SQE engages these professionals by providing highly-rated live, virtual, and online resources and information.
SQE was a pioneer in promoting the software testing profession and started the first conference on software testing in 1991. STAR
conferences (Software Test Analysis and Review) are the largest testing conferences in the world. Since then, SQE has gone on
to provide information and communities catering to the entire application lifecycle. SQE produces seven international conferences
yearly, the software news website TechWell.com, three community websites (AgileConnection.com, CMCrossroads.com, and
StickyMinds.com), Better Software magazine, more than 150 training events in 43 cities, as well as in-house training and consulting.
SQE’s audience consists of CTOs and CIOs, software development managers, senior developers, architects, project managers,
and test/QA managers.
GEOGRAPHIC DISTRIBUTION
NORTH AMERICA: 76%
INTERNATIONAL: 24%
904.621.8247 | www.sqe.com | sales@sqe.com 3

O U R P R O G R A M S
Every day, TechWell publishing products reach thousands of software development professionals. Align your product with one
of the most respected names in the software development publishing industry through our branding, lead generation, and
thought leadership opportunities. Plus, we pride ourselves in providing white-glove service that makes your job as a marketing
professional easier. From purchase to fulfillment, we’re with you every step of the way.
P R O D U C T D E S C R I P T I O N B E N E F I T S
Web Seminars
Reach an average of 400 registrants
with our turn-key web seminars. Basic
format is a 45-minute presentation
with your expert and 15-minute Q&A.
Full lead information provided within
24 hours.
Leverage the TechWell brand to present your product or
service to a targeted audience. Lead scoring provided so that
your sales team can get to work immediately on the hottest
leads. Let our production team do all the work for you—from
building the registration page, marketing the event, and
hosting the live event. We make web seminars simple so you
can sit back and collect your hot leads!
Cost Per Lead/
Content Syndication
You provide the white paper or product
download, and we’ll do the rest. Fresh
leads sent to you on a weekly basis
until your guarantee is met.
Reach a new audience with your white paper or trial
download. TechWell’s audience is educated, engaged, and
interested in finding out about the current solutions in the
industry. Guaranteed leads make it easy for you to plan to
meet your marketing goals.
Newsletters
We offer four Weekly newsletter
opportunities covering the entire
software development lifecycle.
Includes logo, description, and url.
Weekly newsletters delivered fresh to our readers’ inboxes
ensure that you always have a timely way to promote your
product or offering. Raise awareness with our readership
and build top of name recall by purchasing multiple ads at a
reduced rate.
Video Interviews
Need a fresh new content tactic?
Work with an experienced TechWell
editor to create a 10–15 minute video
interview. Basic promotion included,
plus options to send a dedicated
email to your target audience.
Gain reputation by partnering with a neutral third party to
promote your subject matter expert. Conversational, short
format is perfect for your content syndication needs. Our
editors are skilled in quickly producing interviews that are
engaging and educational.
Website
Sponsorship
We offer sponsorship opportunities for
four web properties reaching different
segments of professionals—agile,
testing, CM/ALM, and full software
development lifecycle.
Position your company as a thought leader and as a
supporter of the software development community by
sponsoring one or more of our community sites. An easy and
inexpensive way to create brand awareness and top-of-mind
recall so that when your prospect needs a solution and is
ready to buy, your information is easily accessible!
Conference EXPO
Booth and EXPO sponsorship
packages available for our five
conferences—the STAR software
testing conference series and
Better Software/Agile Development
conference series
Fast-track the sales cycle by meeting new and existing leads
in-person at one of our highly-respected industry events.
Gather leads, support the community, build awareness, and
be seen as a thought leader. It doesn’t get better than that!
Better Software
Magazine
Full- and half-page ads available in our
award-winning digital publication.
Placement in an award-winning publication ensures that
your brand is positioned with the industry leaders. Advertise
in conference issues for added exposure to reach all
conference attendees.

DEMOGRAPHICS
Software Development. . . . . . . . . . . . . . . . . . . . . . . . . . . 26%
Project and General Management. . . . . . . . . . . . . . . . . . . 11%
Business and Systems Analysis . . . . . . . . . . . . . . . . . . . . . 9%
Testing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43%
QA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7%
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4%
Computer Software & Services. . . . . . . . . . . . . . . . . . . . . 29%
Financial Services - Banking - Insurance. . . . . . . . . . . . . . . 16%
Manufacturing - Utilities - Communications. . . . . . . . . . . . . 11%
Business Services - Consulting - Non-profit. . . . . . . . . . . . . 10%
Healthcare - Pharmaceuticals - Biotech . . . . . . . . . . . . . . . . 7%
Government. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5%
Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3%
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19%
C-level. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4%
Director & VP. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8%
Managers & Supervisors . . . . . . . . . . . . . . . . . . . . . . . . . 32%
Practitioners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56%
T E C H W E L L . C O M W E B S I T E S
JOB TITLE LEVEL GEOGRAPHIC DISTRIBUTION
JOB FUNCTION
INDUSTRY
NORTH AMERICA: 76%
TechWell.com is the place to go for what is happening in the software
industry today. Featuring insightful stories written by engaged industry
professionals, the site offers content every weekday, discussion, a weekly
TechWell To Go newsletter, and the latest industry resources. TechWell.
com features nine topic zones: Develop, Test&QA, Project Management,
Requirements, Agile, CM&ALM, DevOps, Cloud and Mobile.
INTERNATIONAL: 24%
PARTNER OPPORTUNITIES
PREMIUMSTANDARD
PREMIUM
SPONSORSHIP
BASIC
SPONSORSHIP
TECHWELL
T E C H W E L L
P R E M I U M
T E C H W E L L
PREMIUMSTANDARD
PREMIUM
SPONSORSHIP
BASIC
SPONSORSHIP
TECHWELL
T E C H W E L L
P R E M I U M
T E C H W E L L
• Company listing on the home page of TechWell.com
• Sponsored Stories—Four per quarter. Partners develop
stories that are featured on the home page and rotate
with other content. Partners are identified as the story
sponsor.
• Big Fat Ad (336x280) on home page and run-of-site
• Exposure in TechWell To Go weekly newsletter
An additional sponsorship opportunity is available for
existing Techwell partners. Each topic zone features
an exclusive partner. Your banner is displayed at the
top of topic zone, letting the audience know this is your
company’s area of expertise and that you are a leader in
this area.

DEMOGRAPHICS
Computer Software Services. . . . . . . . . . . . . . . . . . . . . . . . 31%
Manufacturing - Utilities - Communications . . . . . . . . . . . . . . . 17%
Financial Services - Banking - Insurance. . . . . . . . . . . . . . . . . . 9%
Business Services - Consulting - Non-profit. . . . . . . . . . . . . . . 12%
Healthcare - Pharmaceuticals - Biotech. . . . . . . . . . . . . . . . . . . 7%
Government. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4%
Education. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2%
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18%
Software Development. . . . . . . . . . . . 15%
Project and General Management. . . . . 8%
Business and Systems Analysis . . . . . . 7%
Testing . . . . . . . . . . . . . . . . . . . . . . . 59%
QA . . . . . . . . . . . . . . . . . . . . . . . . . . . 7%
Other. . . . . . . . . . . . . . . . . . . . . . . . . . 4%
Community Sponsorship
• Listing as a community sponsor, with link
to your website
• BFA (Big Fat Ad 336x280) in rotation on
home page
• BFA Run of Site ad
Priced per quarter
JOB TITLE LEVEL
INDUSTRIES
JOB FUNCTION
NORTH AMERICA: 59%
INTERNATIONAL: 41%
55%
3%
7%
35%
Managers and
Supervisors
Directors
and VPs
C-level
Practitioner
W E B S I T E SS T I C K Y M I N D S . C O M
StickyMinds.com is the web’s first and most popular
interactive software testing community for professionals
engaged in improving software quality throughout the
development lifecycle. Become a community sponsor and get
direct access to more than 80,000 registered users.

A T E C H W E L L C O M M U N I T Y
A G I L E C O N N E C T I O N . C O M
DEMOGRAPHICS
Project and General Management. . . . 13%
Business and Systems Analysis . . . . . 10%
Testing . . . . . . . . . . . . . . . . . . . . . . . 37%
QA . . . . . . . . . . . . . . . . . . . . . . . . . . . 5%
Other. . . . . . . . . . . . . . . . . . . . . . . . . . 4%
JOB TITLE LEVEL
JOB FUNCTION
55%
5%
9%
31%
Managers and
Supervisors
Directors
and VPs
C-level
Practitioner
W E B S I T E S
to your website
home page
Priced per quarter
Financial Services - Banking - Insurance. . . . . . . . . . . . . . . . . 17%
Business Services - Consulting - Non-profit. . . . . . . . . . . . . . . 10%
Government. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6%
Education. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3%
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14%
INDUSTRIES
NORTH AMERICA: 74%
INTERNATIONAL: 26%
Become a community sponsor on AgileConnection.com and get
direct access to professionals wanting to stay up-to-date on agile
tools, processes, and methods. AgileConnection.com offers how-
to advice on the latest agile development principles, practices,
and technologies through QA discussions, articles, interviews,
presentations, and more.
7

C M C R O S S R O A D S . C O M
DEMOGRAPHICS
Project and General Management. . . . 20%
Business and Systems Analysis . . . . . . 6%
Testing . . . . . . . . . . . . . . . . . . . . . . . 18%
QA . . . . . . . . . . . . . . . . . . . . . . . . . . . 3%
Other. . . . . . . . . . . . . . . . . . . . . . . . . 10%
JOB TITLE LEVEL
JOB FUNCTION
W E B S I T E S
to your website
home page
Priced per quarter
Financial Services - Banking - Insurance. . . . . . . . . . . . . . . . . 14%
Business Services - Consulting - Non-profit. . . . . . . . . . . . . . . . 9%
Government. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7%
Education. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3%
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10%
INDUSTRIES
NORTH AMERICA: 78%
INTERNATIONAL: 22%
50%
6%
11%
33%
Managers and
Supervisors
Directors
and VPs
C-level
Practitioner
CMCrossroads.com is the largest and most comprehensive
developer community focused on configuration management and
application lifecycle management. Featuring QA discussions,
in-depth articles, interviews, and presentations, CM Crossroads
provides members with answers on SCM, ALM, change
management, DevOps, tools, and more. Get direct access to this
established and well-engaged audience.

With four weekly newsletters reaching thousands of opt-in subscribers, advertisers can promote their offerings next to fresh
content that’s delivered straight to our reader’s inboxes.
What Are Your Metrics Trying to Tell You?
Joanne Perold writes that you cannot just look at the numbers; the context behind
the data is often far more valuable. Metrics can tell a compelling story or provide
meaningful information to anyone who wants to pay attention, but when the focus
is only on the number, it can be a disaster. Daryl Kulak tackles the most common
beliefs in software development regarding estimating, and shows us ways and
methods to help developers deal with the demands of businesspeople. Read More
Piece By Piece: Test Estimation and Planning in Agile
Daryl Kulak tackles the most common beliefs in software development regarding
estimating, and shows us ways and methods to help developers deal with the
demands of businesspeople. Read More
Story Mapping the Wrong Way [Members Only]
When Lisa Crispin’s team got an opportunity to put the story mapping ideas she
picked up from Jeff Patton into practice, they excitedly rushed into it and missed
a few steps. Find out what happened, what didn’t happen, and what they learned
from it all. Read More
The Blind Leading the Blind
When a team decides to go agile but its management fails to acknowledge the
changes to each team member’s role and provide support during the transition,
frustration ensues. Find out how recognizing the needs of each new role can help
smooth the way to a successful agile adoption. Read More
The Agile and Scrum Mindsets: An Interview with
Mitch Lacey
Over the past fifteen years, Mitch Lacey has managed numerous plan-driven and
agile projects. Mitch shared with us how truly understanding scrum and agile al-
lows for a smooth transition and effective results. Read More
Mark Your Calendars for STARWEST
Software Testing Conference
Attend Agile Development Conference East for the latest
in agile methods, technologies, tools, and leadership
principles from leaders who deliver inspiring keynote
presentations, in-depth tutorials, and a wide range of
conference sessions. Plus, when you register, you’ll receive
full access to Better Software Conference East, also being
held the Sheraton Boston Hotel.
Read More
IBM White Paper Title Here
Nellie LeMonier shares firsthand experience with persona
research and why its time and cost are well worth
everyone’s effort. By making sure that everyone is on board
with persona research and is aware of its importance, you
will help ensure that your. Read More
IBM Web Seminar Title Here
Nellie LeMonier shares firsthand experience with persona
research and why its time and cost are well worth
everyone’s effort. By making sure that everyone is on board
with persona research and is aware of its importance, you
will help ensure that your. By making sure that everyone
is on board with persona research and is aware of its
importance, you will help ensure that your is on board with
persona research. Read More
Recent QA
How do you Manage the Stream of Features in an Agile Program and
how do you when done? by Susan Smith
Neither Snow nor Rain nor Heat Stays Agile from the Post Office?
by Bill Jones
What Is the Role of Management in Agile? by Allen Nesmith
Issue Highlights
1. Piece By Piece: Test Estimation and Planning in Agile
2. Story Mapping the Wrong Way
3. The Agile and Scrum Mindsets: An Interview with Mitch Lacey
Having trouble viewing this email? Click here.
Hello, Jamie, here’s your July 4, 2013, issue of StickyMinds.com To Go.
Share with a friend
Announcement
White Paper from IBM
Web Seminar sponsored by IBM
What’s Your Question?
N E W S L E T T E R S
A T E C H W E L L C O M M U N I T Y
AD SPACE HERE
E M A I L N E W S L E T T E R S
TOPIC COVERAGE:
TESTING
TOPIC COVERAGE:
SOFTWARE DEVELOPMENT
LIFECYCLE
TOPIC COVERAGE:
AGILE
TOPIC COVERAGE:
CM/ALM
SUBSCRIBERS:
18,000+
SUBSCRIBERS:
45,000+
SUBSCRIBERS:
27,000+
SUBSCRIBERS:
8,000+

CPL PROGRAMS ALLOW YOU TO TARGET EXACTLY THE TYPE OF LEADS YOU NEED.
TARGETED JOB FUNCTIONS AND SAMPLE WHITE PAPER TOPICS INCLUDE:
C O S T P E R L E A D /
C O N T E N T S Y N D I C A T I O N
Reach your target audience with the power of information. Our content syndication program allows you to use your existing
white paper, case study, product download, or other asset for a unique lead generation program. Some key benefits to
participating in these programs include:
• Pre-campaign analysis to help you meet your sales lead goals
• Customized lead filtering
• Targeted marketing campaign to reach your target audience
• Custom qualifying questions
• Thought leadership
• Promotion in white paper hotsheet emails
• Purchase exactly the number of leads you need
TARGETED JOB FUNCTIONS
POPULAR WHITE PAPER TOPICS
• Business Analysis
• Business Process Management
• Business User
• Configuration Management
• Consulting
• General Management
• Hardware Architecture or Design
• Operations
• Project Management
• Quality Assurance
• Security
• Software Architecture or Design
• Software Development
• Software Testing
• Strategy
• Systems Analysis or Requirements
• Agile Development
• Change Management
• Process Improvement
• Requirements
• Project Management
L E A D G E N E R A T I O N
DOWNLOAD
CENTER

W E B S E M I N A R S
SAMPLE WEB SEMINAR TITLES SAMPLE TOPICS
VITAL STATS
OPPORTUNITIES
• The Changing Role of the Developer
• Agile Requirements Management: Definition through
Delivery
• Testing Mobile Applications In the Wild
• Create a Best-in-Class Testing Center of Excellence
• Achieve Scriptless Test Automation Utopia!
• Adopting Agile and Moving into the Future
• How HP Tests without Writing a Single Line of Code
• An Integrated Testing Strategy for Your 5-Star Mobile
Apps
• Where Has All the Tester’s Time Gone?
• Agile Development
• Quality Assurance
• Requirements
• 300 lead guarantee per event for approved topics
• Average live attendance rate—40%
• Pricing options available based on lead guarantee
• Mobile application access
• Desktop sharing
• Pre-recorded options
L E A D G E N E R A T I O N
Position your company as a knowledgeable thought leader. Your
60-minute custom web seminar is moderated by Software Quality
Engineering and consists of 45 minutes for your presentation and 15
minutes for questions and answers. With this instant lead generation
tool your company will benefit from:
• Fully turnkey facilitation
• 300 lead guarantee for approved topics (Lower guarantees for niche
topics available)
• Consulting on how to best approach a web seminar topic and/or focus
to create the most successful event that reaches the right audience
• Unique combination of positioning, education, thought leadership, and
lead generation
• Specialized marketing campaign to best target the desired audience
• Ability to leverage your message with Software Quality Engineering’s
expertise and credibility to maximize results
• Establishing your company as a knowledgeable thought leader in the
industry on the topic addressed
• Lead delivery within 24 hours
• 12-month archive included
• Packages available for niche topics with lower costs and guarantees
• Additional services available upon request: digital file, transcription
services, and pre-recording of presentation
“I wanted to let you know you’ve done a great job
with the live webinars. The prep, live events and
post activities have all gone very smoothly. After
having hosted a few webinars for us this year,
I’m confident the overall management and event
outcome will be successful. Thank you!”
— Cognizant

V I D E O I N T E R V I E W S V I D E O I N T E R V I E W S
Creating valuable content is the name of the game these days.
But, it takes time to write and edit polished pieces that are top-
notch quality.
Let us do the work—and in a video format that’s SEO-friendly!
Your company’s subject matter expert will work with an
experienced TechWell editor to create a 10–15 minute video
interview. All packages include promotion and marketing—basic
and premium options available.
VIDEO INTERVIEW BENEFITS
• Gain reputation by partnering with a
neutral 3rd party (SQE) to conduct
your interview
• Interview is hosted on our website
• Basic promotion includes social
media mentions and newsletter
exposure
• Premium promotion includes a
dedicated email blast
• You receive the complete final
recording for your use
• Ask for complete details and pricing!
TechWell
2014
Just talk and
we do the rest!

B E T T E R S O F T W A R E M A G A Z I N E
Better Software is the highly respected digital magazine for software professionals who care about quality. Published bimonthly,
each issue provides relevant, timely information to help our customers build better software. Within the pages of each issue
you’ll find solutions to common management problems, coverage on emerging technologies, and more. Our readers benefit from
subject matter experts and real-world case studies in the areas of testing, development, analysis, managing people and teams,
business analysis, and tools and techniques. Benefits of advertising with Better Software magazine include:
• Placement in an award-winning publication
• Targeted base of loyal readers
• Opportunities for positioning and brand awareness
• Reach more than 25,000 subscribers
• Full- and half-page ads available
DEMOGRAPHICS
Computer Software Services. . . . . . . . . . . . . . 27%
Manufacturing - Utilities - Communications . . . . . 16%
Financial Services - Banking - Insurance. . . . . . . . 8%
Business Services - Consulting - Non-profit. . . . . . 9%
Healthcare - Pharmaceuticals - Biotech. . . . . . . . . 7%
Government. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4%
Education. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2%
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27%
Software Development. . . . . . . . . . . . . . . . . . . . . . 24%
Project and General Management. . . . . . . . . . . . . . 11%
Business and Systems Analysis . . . . . . . . . . . . . . . 10%
Testing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35%
QA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16%
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4%
Test and Evaluation • Project Management •
Design and Architecture • Development and Deployment •
Measurement and Reporting • Process Improvement •
Security • Business Analysis • Agile Methods •
Configuration Management
JOB TITLE LEVEL
INDUSTRIES
JOB FUNCTION
TOPICS
NORTH AMERICA: 74%
40%
7%
10%
43%
Managers and
Supervisors
Directors
and VPs
C-level
Practitioner
BUILD A BETTERTEAM
Understand individuals
and improve the group
DOWNTO DETAILS
Estimating and Planning
AgileTests
BUILD A BETTERTEAM
Understand individuals
and improve the group
DOWNTO DETAILS
Estimating and Planning
AgileTests
July/August 2013
www.TechWell.com
AGILE HIRINGTECHNIQUESUnconventional ways tointerview and hire
great talent
PREDICTINGPROJECT OUTCOMEUsing project patternsto achieve success
September/October 2013
www.TechWell.com
INTERNATIONAL: 26%
P U B L I C A T I O N S

SOFTWARE TESTING ANALYSIS REVIEW
Meet Face to Face With Hundreds of
Software Testing Professionals
STAR Testing Conferences are the largest and longest running events in the testing
industry. Software testing professionals and managers worldwide continue to make
STAR a first stop—and a return stop—to network and learn from experts, colleagues,
and solution providers. Exhibit at the STAREAST Testing EXPO to gain direct access
to an audience of qualified prospects. Join us at STARCANADA and STARWEST for
even more exposure.
S T A R E A S T
THE STAREAST EXPO AUDIENCE
Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28%
Finance and Insurance . . . . . . . . . . . . . . . . . . . . . . . 20%
Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9%
Utilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8%
Health Care and Social Assistance. . . . . . . . . . . . . . . . 6%
Retail Trade. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6%
Management of Companies and Enterprises . . . . . . . . . 3%
Transportation and Warehousing . . . . . . . . . . . . . . . . . 3%
Government. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3%
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14%
Test Management
Test Techniques
Test Automation
Embedded and Mobile Testing
Test Process Improvement
Cloud Testing
Performance Testing
Agile Testing
Security Testing
Measurement and Metrics
Web and eBusiness Testing
JOB FUNCTION
JOB TITLE LEVEL
INDUSTRIES
TOPICS COVERED
REGIONAL ANALYSIS
41%
40%
14%
5%
Practitioner
Manager/Supervisor
Director or VP
C-Level
EXPO: MAY 7–8, 2014
Orlando, FL • Rosen Centre
stareast.techwell.com
67%
4%
3%
6%
6%
14%
Project Management
Software Development
Software Testing/Quality Assurance
Other
Business Analysis
Business User
Mid-West 15%
West 11%
East 57%
Other 17%
C O N F E R E N C E S

S T A R W E S T
THE STARWEST EXPO AUDIENCE
Information. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51%
Finance and Insurance. . . . . . . . . . . . . . . . . . . . . . . . . . 12%
Health Care and Social Assistance . . . . . . . . . . . . . . . . . . 8%
Government. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6%
Management of Companies and Enterprises . . . . . . . . . . . 5%
Manufacturing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4%
Utilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4%
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10%
Test Management
Test Techniques
Test Automation
Cloud Testing
Performance Testing
Agile Testing
Security Testing
Measurement and Metrics
Web and eBusiness Testing
JOB FUNCTION
INDUSTRIES
TOPICS COVERED
REGIONAL ANALYSIS
Mid-West 14%
West 53%
East 19%
Other 14%
Increase Your Visibility. Target Testing and
Quality Professionals
Exhibit at STARWEST to reach hundreds of test and QA professionals at one of the
largest and most consistently attended software events in the industry. For more
than twenty years, STAR conferences have offered attendees the most up-to-date
information, tools, and technologies available in the software testing industries. Join
us at STAREAST and STARCANADA for even more exposure.
Software Testing
Project Management
Business Analysis
Business User
3% Software Architecture/Design
1% Other
71%
5%
5%
4%
12%
JOB TITLE LEVEL
54%
33%
10%
3%
Practitioner
Manager/Supervisor
Director or VP
C-Level
EXPO: OCT. 15–16, 2014
Anaheim, CA • Disneyland Hotel
starwest.techwell.com

New Location, Same Superior Content
STAR Testing Conferences are the largest and longest running events in the
testing industry. Software testing professionals and managers worldwide
continue to make STAR a first stop—and a return stop—to network and learn
from experts, colleagues, and solution providers. Exhibit at the STARCANADA
testing EXPO and gain direct access to an audience of qualified prospects.
Join us at STARWEST and STAREAST for even more exposure.
S T A R C A N A D A
STARCANADA EXPO AUDIENCE
Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31%
Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10%
Utilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6%
Management of Companies and Enterprises . . . . . . . . . 5%
Retail Trade. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5%
Arts or Entertainment or Recreation. . . . . . . . . . . . . . . 3%
Government. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3%
Transportation and Warehousing . . . . . . . . . . . . . . . . . 3%
Accommodation and Food Services. . . . . . . . . . . . . . . . 2%
Test Management
Test Techniques
Test Automation
The Cloud
Performance Testing
Agile Testing
Security Testing
100,000+. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18%
50,000–99,999. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10%
10,000–49,999. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20%
1,000–9,999. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36%
250–999. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9%
100–249. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6%
25–99. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2%
JOB FUNCTION
JOB TITLE LEVEL
INDUSTRIES
TOPICS COVERED
COMPANY SIZE
53%
40%
6%
1%
APRIL 8–9, 2014
Toronto, ON Canada • Hilton Toronto
starcanada.techwell.com
CANADA
Practitioner
Manager/Supervisor
Director or VP
C-Level
11%
65%
11%
4%
4%
Quality Assurance
2% Software Architecture
and Design
3% Business Analysis
Business User
Project Management
Software
Testing

DOUBLE YOUR REACH
Reach Software Professionals Looking for
Software and Agile Development Solutions
Double your reach by exhibiting at the EXPO that serves attendees at two
conferences! Better Software Conference East attendees are in search of
the latest information and tools regarding project management, process
improvement, metrics, design, and architecture. Agile Development Conference
East is geared toward professionals wanting to adopt agile methodologies or
improve and expand upon their current agile practices.
A G I L E D E V E L O P M E N T A N D
B E T T E R S O F T W A R E E A S T
EXPO AUDIENCE
Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28%
Professional or Scientific or Technical Services. . . . . . . 9%
Government. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9%
Utilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6%
Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5%
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22%
Projects Teams
Business Analysis
Requirements
Metrics
Agile Development Techniques
Agile Requirements
Testing Quality Assurance
Transitioning to Agile
Going Mobile
Agile Testing
Development
Cloud Computing
Agile Implementation
Scrum/Kanban
JOB FUNCTION
JOB TITLE LEVEL
INDUSTRIES
TOPICS COVERED
REGIONAL ANALYSIS
46%
35%
13%
6%
Practitioner
Manager/Supervisor
Director or VP
C-Level
EXPO: NOV. 12–13, 2014
Location TBD
adc-bsc-east.techwell.com
Mid-West 21%
West 20%
East 45%
Other 14%
Software
Development
Software Testing/
Quality Assurance
Business User
Software Architecture/Design
Other
Business Analysis
Project
Management
29%
15%
32%
7%
6%
5%
6%

DOUBLE YOUR REACH
Reach Software Professionals Looking for
Software and Agile Development Solutions
Double your reach by exhibiting at the EXPO that serves attendees at two
conferences! Better Software Conference West attendees are in search of
the latest information and tools regarding project management, process
improvement, metrics, design and architecture. Agile Development Conference
West is geared toward professionals wanting to adopt agile methodologies or
improve and expand upon their current agile practices.
A G I L E D E V E L O P M E N T A N D
B E T T E R S O F T W A R E W E S T
EXPO AUDIENCE
Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28.27%
Finance and Insurance . . . . . . . . . . . . . . . . . . . . . 15.19%
Professional or Scientific or Technical Services. . . . . 9.19%
Government. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.83%
Health Care and Social Assistance. . . . . . . . . . . . . . 6.36%
Utilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.01%
Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.59%
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21.56%
Projects Teams
Business Analysis
Requirements
Metrics
Agile Development Techniques
Agile Requirements
Testing Quality Assurance
Transitioning to Agile
Going Mobile
Agile Testing
Development
Cloud Computing
Agile Implementation
Scrum/Kanban
JOB FUNCTION
JOB TITLE LEVEL
INDUSTRIES
TOPICS COVERED
REGIONAL ANALYSIS
46%
35%
13%
6%
Practitioner
Manager/Supervisor
Director or VP
C-Level
EXPO: JUNE 4–5, 2014
Las Vegas, NV • Caesars Palace
adc-bsc-west.techwell.com
Mid-West 17%
West 33%
East 31%
Other 19%
Software
Development
Software Testing/
Quality Assurance
Business User
Software Architecture/Design
Other
Business Analysis
Project
Management
29%
15%
32%
7%
6%
5%
6%

Platinum Sponsors
6 max
Gold Sponsors
8 max
Silver Sponsors
Booth Exhibitors
*Each sponsorship is exclusively assigned to one sponsor. Contact our sales team for more details. **Awarded on a first-come, first-serve basis to Platinum and Gold sponsors.
***Included if signed contract is received by print deadline. STARCANADA: 11/16/13, STAREAST: 12/15/13, Better Software Conference and Agile Development Practices West:
1/12/14, STARWEST: 5/25/14
Featured prominently throughout the conference as the most prestigious industry
sponsor
4
Logo on one conference ad in Better Software magazine 4
Social media promotions, including Tweets, Facebook updates, and
post-conference promotions
4
One full-page ad in the conference Program Guide 4
Individual logo on exclusive sponsored item* 4 4
Virtual booth at the corresponding virtual conference (STAREAST and STARWEST only) 4 4
Email broadcast with your text to conference attendees (PLATINUM pre- AND post-
show) (GOLD pre- OR post-show)
4 4
Opportunities to participate in Industry Technical Presentations** 4 4
Two conference registrations at half price 4 4
One complimentary conference registration (Wednesday/Thursday) 4 4
Company logo in conference materials, including Program Guide, tutorial covers, and
General Session slides
4 4
Complimentary Thursday EXPO passes for your customers 4 4 4
One conference bag 4 4 4
Access to press list 4 4 4
EXPO hall entrance signage listing sponsors and exhibitors 4 4 4
Company description (100-words) in the conference Program Guide 4 4 4
Company logo featured in conference materials, including Program Guide, tutorial
covers, and conference proceedings
4 4 4
Company logo, active link, and 100-word description on the Sponsor page of the
conference website
4 4 4
Company logo in the conference brochure, mailed to more than 90,000 software
professionals***
4 4 4
One-time use of conference postal mailing list sent via email to your bonded mail
house (two weeks before conference)
4 4 4
One-time use of conference postal mailing list sent to your bonded mail house (for
use within 60 days after the conference)
4 4 4
C O N F E R E N C E S P O N S O R S H I P S U M M A R Y
EXHIBITOR AND SPONSOR BENEFITS
Each Conference Sponsorship Includes:
• Company logo in the mailed and online conference brochure
• Listing in the pre-show marketing email
• Logo and 100-word description linking to your site on the Sponsor page of the conference website
• Logo and 100-word description on Sponsor feature page in conference proceedings
Platinum and Gold Sponsorship packages offer the highest visibility and provide top-of-mind recall for delegates as
they see your brand throughout the conference. Many sponsorships include branded physical items that delegates
take back to the office.

S P O N S O R P A C K A G E S
PLATINUM LEVEL SPONSORSHIP
Platinum secures exclusive rights to a high-profile promotional item or special event.
P1 Conference Bag — The official conference bag is distributed to every delegate and contains all
conference materials. Your logo is prominently, and exclusively, featured on the front.
P2 Conference T-shirt — Your T-shirt is distributed to every delegate. The conference logo is on the
front of the shirt, with your logo/advertisement exclusively displayed on the back. T-shirt must be
pre-approved by the event director.
P3 Chair Massage Station — Set up a booth with a free massage and watch everyone come running!
Delegates will seek out this popular station positioned next to your booth.
P4 Name Badge Lanyards — Your company logo is prominently displayed on the lanyard worn by
each conference delegate.
P5 WiFi Interactive Lounge — Everyone loves a good WiFi connection, and the sponsor who makes
it happen! Your logo featured prominently on computers in the EXPO internet kiosk area, AND on
signage in the conference WiFi lounge.
P6 Conference-wide Mobile App — Your company logo is branded on the conference mobile app,
available for all delegates to download free of charge. Delegates can build their schedule, get
session info, navigate the EXPO, and more.
Note: See SPONSOR AND EXHIBITOR BENEFITS (Page 19) for complete summary of all items included in both exhibitor packages and in sponsorships.

Note: See SPONSOR AND EXHIBITOR BENEFITS (Page 20) for complete summary of all items included in both exhibitor packages and in sponsorships.
Booth area with pipe and drape (10x10 or 10x20 spaces are available)
One 6-foot skirted table
One wastebasket
Two chairs
One electrical outlet (500 watts)
An identification sign
EXPO representatives from your company to staff your booth—up to three per each 10x10
space (includes all food and beverages served during the EXPO, including EXPO reception)
S P O N S O R P A C K A G E S
G1 Continental Breakfasts — Sponsorship of two breakfasts on Wednesday and Thursday. Your
company logo appears exclusively on breakfast signage and napkins. During breakfast, use this
area to display your promotional items.
G2 Refreshment Breaks — Sponsorship of four refreshment breaks on Wednesday and Thursday.
Your company logo appears exclusively on break signage and napkins. During breaks, use this
area to display your promotional items.
G3 Wednesday Specialty-themed Lunch — Sponsorship of Wednesday’s lunch. Your company
logo appears exclusively on lunch signage and napkins. During lunch, use this area to display
your promotional items. Also, packages of mints with your logo printed on the bag will be
placed on each table.
G4 Thursday Specialty-themed Lunch — Sponsorship of Thursday’s lunch. Your company logo
appears exclusively on lunch signage and napkins. During lunch, use this area to display your
promotional items. Also, packages of mints with your logo printed on the bag will be placed
on each table.
G5 EXPO Reception — Sponsorship of a cocktail reception during the EXPO. Drinks are on the
house...thanks to your company! Your company logo appears exclusively on EXPO reception
signage and napkins.
G6 EXPO Bags — Your company logo appears exclusively on durable, reusable EXPO bags. These
EXPO bags are available to all delegates to collect materials during the EXPO and throughout
the conference.
G7 Conference Proceedings — Every delegate receives access to the conference proceedings with
your logo on the home page of the log in page.
G8 Welcome Reception — Sponsor the Welcome Reception and help set the tone for the whole
conference! Includes a special prize drawing given in your company’s name and your logo
featured on a flyer and one promotional item.
GOLD LEVEL SPONSORSHIP
Gold secures exclusive rights to showcase your organization at specific identifiable conference events.
SILVER LEVEL SPONSORSHIP
Silver secures your booth on the EXPO floor, and provides your company visibility in the program guide, marketing
materials, conference website, and more.

V I R T U A L C O N F E R E N C E S
REACH THOUSANDS BY JOINING US AT OUR 2013 VIRTUAL CONFERENCES!
Each year there are hundreds of companies that are unable to attend live conferences and
hundreds more that prefer to get their information in a virtual format. SQE recognizes that and
provides an exciting virtual environment that creates a conference-like atmosphere for partici-
pants. Attendees can view the keynotes, visit the virtual EXPO floor, listen to live interviews
with speakers, and view industry technical presentations from companies like yours.
These presentations provide you with a place on the program to provide thought leadership and
educate the audience about your products and services. You’ll also benefit from branding and
promotional opportunities before, during, and after the virtual conference.
WHY PARTICIPATE IN ONE OF OUR VIRTUAL CONFERENCES?
Guaranteed Lead Generation
Each of our sponsorships comes with a minimum lead guarantee, making it easy to see your cost per lead. And, we aim to beat that minimum.
Additional leads above the lead guarantee are supplied at no additional cost.
Your Web Seminar Presentation Streamed Live as Part of the Virtual Conference Program
Web seminar and live streamed ITPs benefit from the extensive marketing we do for the entire virtual conference. With an average of more than
2,000 registrants per virtual event, you’ll have the opportunity to net hundreds of new leads.*
Robust Reporting that Allows for Immediate Follow-up
Detailed lead reports are available immediately online, and provide statistics and data that help you decide who to contact first. Complete contact
information is provided, along with participant activity history, documents downloaded, chat transcripts, and more.
*Platinum and Gold Sponsors only
SOFTWARE
QUALITY
ENGINEERING
CONFERENCES
NEXT STEPS For more information and registration forms, contact our sales team at sales@sqe.com or by calling 904.278.0524 x260.
BENEFITS
LEAD GUARANTEE 350 200
Bag insert at corresponding physical event (vendor provides) 4
Scheduled chat 4
One attendee survey 4
Premier placement of company logo on banners in virtual conference rooms 4 4
Dedicated 45-minute speaking slot with lead capture of all webcast attendees 4 4
Archived presentation file provided 4 4
Virtual exhibitor booth with your choice of easily customizable designs 4 4 4
Your company logo featured throughout the virtual website, including the registration
page and all promotional materials 4 4 4
Detailed reporting of user activity 4 4 4
Post up to ten pieces of content 4 4 4
3-month archive 4 4 4
Discounted packages available for those who want to take advantage of being at both
the physical and virtual event 4 4 4
Your logo included on email promotion to attendees at corresponding physical event
for additional exposure 4 4 4
Real interaction and collaboration with the virtual audience 4 4 4
Platinum Sponsors
2 maximum
Gold Sponsors
6 maximum
Silver Sponsors
Booth Exhibitors
VIRTUAL CONFERENCE SPONSOR EXHIBITOR BENEFITS
Talk to us about super discounts
for Live Virtual packages!

Media_Kit_2014_FINAL

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