This was a webinar for the ages! Chad Rubin, CEO of Skubana got together with Jeff Cohen, CMO of SellerLabs to talk about how online sellers can optimize their Amazon product listings to drive more traffic and increase conversions to help them get ready for 2017's big Q4! Titles, descriptions, bullets, images, keywords, and much more were discussed to help other Amazon sellers improve their listings and really capitalize on this year's busy season. Chad, being a top 500 Amazon sellers himself, goes deep into every aspect of your Amazon listing while giving his tips & tricks that he has learned climbing to the top of the Amazon sellers list!

1. Knowsomeonewho’dliketojoin?It’snottoolate!
Registeratbit.ly/SellMoreQ4
StandOutandSellMoreThisQ4:
WithProfitableKeywords&BetterDetailPages
We’llbeshowingyouthehacksweuseto
maximizeAmazonlistinggrowth.
#SellMoreQ4

2. You’reintheRightPlaceif...
● You’reanAmazonsellerlookingforoptimizeyourlistings.
● YouwanttobefullypreparedtogainasmuchtrafficandrevenueinQ$as
possible.
● YouwanttolearnabouthowtheprospreparetheirAmazonlistings.
● You’rejustanawesomeperson.
StickaroundforaliveQ&Awithourpresentersand
anexclusiveofferforourwebinarguests.
#SellMoreQ4

3. Chad Rubin
CEO & Co-Founder
chad@skubana.com
@ecommrenegade
@ecommercerenegade
@ecommercerenegade
/in/ecommercerenegade
#SellMoreQ4
Jeff Cohen
CMO
jeff@sellerlabs.com
@sellerlabs
facebook.com/sellerlabs
/in/jeffreycohen

4. ● Know Your Dates!
● Update Photos
● Clean Up Listings
● Add EBC or A+ Content
● Setup and Test Promos
● Constantly Monitor Reviews
#SellMoreQ4
Q4 Checklist

5. #SellMoreQ4

6. #SellMoreQ4

7. Amazon's A9 Search Algorithm
● Separate incorporation
● Palo Alto, CA
#SellMoreQ4

8. ● Track search and conversions
for search terms with patents
#SellMoreQ4
Amazon's A9 Search Algorithm

9. “Once we determine which items are good matches to the customer’s query, our
ranking algorithms score them to present the most relevant results to the user.”
- Amazon
#SellMoreQ4
Amazon's A9 Search Tracking YOU

10. #SellMoreQ4
Amazon's Flywheel

11. Compelling
Listings
More
Conversions
Increase BSR
Search Visibility
More
Sales
Amazon A9 Virtuous
Cycle
WANT
NEED
#SellMoreQ4
Amazon's A9 Search Intelligence

12. #SellMoreQ4
Amazon's Flywheel

13. ● Ask - Simply ask people
● Amazon search
● Competitors (reverse asin)
● Search terms
#SellMoreQ4
Finding Keywords

14. #SellMoreQ4
Ask:
What do you call this?

15. #SellMoreQ4
Amazon Search
Auto Suggestions

16. #SellMoreQ4
Competitors
Reverse ASIN Lookup

17. #SellMoreQ4
Sponsored Ads
User Search Term Report

18. ● Headline
● Bullets
● Description
● Backend Keywords
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Using Keywords

19. ● Most important
● Consider mobile
● Consider ads
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Headline

20. ● Answer questions
● Feature / benefit
● Facts that matter
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Bullets

21. ● 250 Characters
● Don’t Duplicate
● Stay Relevant
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Backend Keywords

22. #SellMoreQ4
Amazon's Flywheel

23. ● Do keyword research (tools like Moz, ReviewMeta, Sonar)
● Write for humans (to purchase), not just bots
● Explain not just what you’re selling, but your VALUE Prop
● Conversion more important than clicks
● Analyze negative reviews on competitors
#SellMoreQ4
Create Conversion Rate Optimized
Compelling Content

24. #SellMoreQ4
Compelling TITLES:
Learn From Those That Are CRUSHING It!

25. #SellMoreQ4
Compelling IMAGES:
Learn From Those That Are CRUSHING It!

26. #SellMoreQ4
Compelling BULLETS:
Learn From Those That Are CRUSHING It

27. #SellMoreQ4
Compelling PROMOS:
Learn From Those That Are CRUSHING It

28. Address pain points and what makes your product special.
Compelling A+ CONTENT (ENHANCED):
Learn From Those That Are CRUSHING It
#SellMoreQ4

29. #SellMoreQ4
Case Study

30. #SellMoreQ4
Before

31. #SellMoreQ4
Before

32. #SellMoreQ4
REVIEWS:
Learn From Those That Are NOT CRUSHING It

33. ● Know Your Dates!
● Update Photos
● Clean Up Listings
● Add EBC or A+ Content
● Setup and Test Promos
● Constantly Monitor Reviews
#SellMoreQ4
Q4 Checklist

34. Q&A
SKUBANAPOWEROFFER
15-minute consultation
Skubana.com/gold
password: nuggets
#SellMoreQ4
SELLERLABSOFFER
$50 off Scope Subscription
Sellerlabs.com/ScopeQ4
Promo Code: scopeq4