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The 5 Biggest Problems on
Your Website.

(and how they’re costing in you in lost Business and
Customers.)

Executive Brief...
Why your Website is
Important
•

Nowadays your potential customers visit your
website to do research before giving you cal...
The 5 Biggest Problems on
cambridgepress.com
1. Weak Headlines
2. Text is all about self
3. Pictures that don’t sell
4. No...
Why Headlines are Important
•

Headlines are simple but powerful selling tools, not
to be underestimated. Headlines can ma...
What’s Wrong With Your Headlines

Weak headline b/c it’s not specific to your
Weak headline b/c it’s not specific to your
...
Example of good headlines
Stop Talking about
Yourself!!!
•

Your potential customers care more about
themselves than they do about your company.

•
...
You did go into customer problem in the middle, but
You did go into customer problem in the middle, but
reversing the orde...
Why are pictures important on your
webpage?
• Purpose of pictures is to get sales (like all other
parts of website)
• Deco...
Examples of irrelevant
pictures to your sale pitch

The background pictures laid around the website may be
The background ...
Why Calls to Action are
Important!!!
•

If you don’t ask your visitors to take action(e.g. giving you
a call) they are muc...
Making the colors different is a
Making the colors different is a
good start. However, you
good start. However, you
need t...
Examples of Call-To-Action methods

Getting your visitors involved/more informed
right off the bat will definitely increas...
Not Getting Contact
Information
•

If you don’t get your prospect’s contact info before
they leave your website, you have ...
Targeting the 3%

Targeting the 50%
Summary of 5 Biggest
Problems
1. Weak Headlines
2. Text is all about self
3. Pictures that don’t sell
4. No Call-To-Action...
Q & A Session
Interested in learning more?
Call Stanley at Sysil Group
right now at (778) 238-8490
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Cambridge press

  1. 1. The 5 Biggest Problems on Your Website. (and how they’re costing in you in lost Business and Customers.) Executive Briefing Prepared for: Michael Govett, Owner of Cambridge Press LTD. by Sysil Group
  2. 2. Why your Website is Important • Nowadays your potential customers visit your website to do research before giving you call. • Your website is has the potential to be one of your Top salesman(who works 24/7 for free). • If your website doesn’t do a good job of selling, your visitors will buy from your competitors.
  3. 3. The 5 Biggest Problems on cambridgepress.com 1. Weak Headlines 2. Text is all about self 3. Pictures that don’t sell 4. No Call-To-Actions 5. Not Getting Contact Info of Visitors
  4. 4. Why Headlines are Important • Headlines are simple but powerful selling tools, not to be underestimated. Headlines can make or break your sales copy • Without Strong Headlines, the text on your website does not get read. If the text on your website does not read, your website doesn’t sell. • You need headlines to hooks your visitor with a compelling benefit, otherwise they will loose interest and leave your website.
  5. 5. What’s Wrong With Your Headlines Weak headline b/c it’s not specific to your Weak headline b/c it’s not specific to your sales proposition  waste of valuable real sales proposition  waste of valuable real estate selling your products/services estate selling your products/services
  6. 6. Example of good headlines
  7. 7. Stop Talking about Yourself!!! • Your potential customers care more about themselves than they do about your company. • By talking only about yourself and your company, you turn off your potential customers. • Speak to them about the benefits of your product and how it solves their problems and they will be much more interested in buying from your company.
  8. 8. You did go into customer problem in the middle, but You did go into customer problem in the middle, but reversing the order (i.e. stating the problem of time reversing the order (i.e. stating the problem of time waste and solution of your qualifications taking care of waste and solution of your qualifications taking care of the assignment) would have a better chance of your the assignment) would have a better chance of your prospects reading the whole thing prospects reading the whole thing
  9. 9. Why are pictures important on your webpage? • Purpose of pictures is to get sales (like all other parts of website) • Decorations, unrelated, oversized pictures wastes real estate that you could’ve used to make more money
  10. 10. Examples of irrelevant pictures to your sale pitch The background pictures laid around the website may be The background pictures laid around the website may be distracting your visitors enough from contacting you (especially if distracting your visitors enough from contacting you (especially if the printing/press equipment isn’t yours) loss of potential the printing/press equipment isn’t yours) loss of potential business business
  11. 11. Why Calls to Action are Important!!! • If you don’t ask your visitors to take action(e.g. giving you a call) they are much less likely to do so. • Before you ask your visitors to take a certain action make sure you communicate the benefits they receive from taking that action. • Make sure you don’t ask for an action that is too big for the situation. Ask for too much, too soon and the result is a rejection. Ask for an action you can reasonably expect your visitors to take and you move your prospect forward closer to a sale.
  12. 12. Making the colors different is a Making the colors different is a good start. However, you good start. However, you need to make them bigger. need to make them bigger. Otherwise, these calls-toOtherwise, these calls-toaction get overlooked  you action get overlooked  you losing more potential losing more potential sales sales
  13. 13. Examples of Call-To-Action methods Getting your visitors involved/more informed right off the bat will definitely increase your sales.
  14. 14. Not Getting Contact Information • If you don’t get your prospect’s contact info before they leave your website, you have no way of converting them into a sale. • If you get your prospects email address, you can send them emails regularly with useful information and warm them up until they become customers. • You can get your visitors contact information by offering something valuable in return, for example a free report or free white paper.
  15. 15. Targeting the 3% Targeting the 50%
  16. 16. Summary of 5 Biggest Problems 1. Weak Headlines 2. Text is all about self 3. Pictures that don’t sell 4. No Call-To-Actions 5. Not Getting Contact Info of Visitors
  17. 17. Q & A Session Interested in learning more? Call Stanley at Sysil Group right now at (778) 238-8490

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