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Source: http://bit.ly/1PUzfGX
Candidate Experience is the
feelings, attitudes and
behaviors your hiring process
brings out in candidates.
The Five Forces that shape The Talent War in 2016
Why Candidate Experience Matters
68% job seekers say the
interview experience
impacts their decision to
join the company (...
The New Age Candidate Experience Model
The New Age Candidate Experience Model
ICICI Bank Credit Cards
Candidate Personas
The New Age Candidate Experience Model
The New Age Candidate Experience Model
What Engagement
can Inspire
The Harley Owners Group began in 1983.
The company took it upon themselves to
engage them, bui...
Engage
The New Age Candidate Experience Model
The New Age Candidate Experience Model
Which tech company has the
best new hire onboarding
program, and why?
★ My first code checkin, production push and outage handling was in the first week of
joining.
★ An orientation program to...
★ I was given the offer letter at the end of my second round interview. Which means
by the second round, everyone involved...
People don’t remember what you
said. They don’t remember what
you did. They remember how you
made them feel.
– Maya Angelou
The New Age Candidate Experience Model
The New Age Candidate Experience Model
When Candidate Engagement & Employee Delight join forces
We see our customers as invited guests
to a party, and we are the hosts. It’s our
job everyday to make every important
asp...
The New Age Candidate Experience Model
Candidate Experience: The Next
Competitive Battleground in Recruiting Kevin Freitas
Director – HR, InMobi
Challenging conventional wisdom
Conventional wisdom Unconventional reality
✓ Delight your candidate
✓ Go, above and beyond...
Company Vs. Candidate Expectations
Candidate Expectations Company Expectations
Is the salary competitive?
What is the job ...
Candidate Expectation Surplus or Candidate Experience (CX)
Candidate expectation surplus is the difference between the
eff...
How InMobi views Candidate Experience today?
Unaware Aware Apply Offer
Experience for Candidates Who Are Unaware of InMobi
Unaware Aware Apply Offer
➢ Mentions in media articles, publications a...
Unaware Aware Apply Offer
Regular Media Mentions About Culture and Business
Unaware Aware Apply Offer
Regular Media Mentions About Culture and Business
Unaware Aware Apply Offer
Startup@inmobi.com – Our Exclusives
InMobi Story, Practices, Culture, Blogs and Stories
Experience for Candidates Who Are Aware of InMobi
Unaware Aware Apply Offer
➢ Socializing Life at InMobi on our Career han...
Twitter
www. twitter.com/InMobiCareers
LinkedIn
www.linkedin.com/company/inmobi/careers
Display of Life at InMobi on Caree...
Experience the InMobi Office Tour
Unaware Aware Apply Offer
Blogs on Technology and Business Updates at InMobi
Unaware Aware Apply Offer
Unaware Aware Apply Offer
Startup@inmobi.com – Our Exclusives
InMobi Story, Practices, Culture, Blogs and Stories
Unaware Aware Apply Offer
Hackathons for Technology Hiring
Opportunity to Experience our Culture and Win Exciting Prizes a...
Experience for Candidates Who Apply to InMobi
Unaware Aware Apply Offer
➢ Job descriptions that are social – fun to share ...
Social Job Descriptions
Fun to Share and Easy to Understand
Unaware Aware Apply Offer
Easy to Apply
Mobile Friendly Application; Simple, Few and Relevant Fields in the Application
Unaware Aware Apply Offer
Social Proof
Exciting Updates and References from People Around You
Unaware Aware Apply Offer
Experience for Candidates Who are Offered Roles at InMobi
Unaware Aware Apply Offer
➢ In person discussion with managers o...
Managers Discussing the Role and Career
Unaware Aware Apply Offer
On boarding into the Culture Before Joining
Unaware Aware Apply Offer
Experience on the First Day
Reserved Parking Slot, Ready Desk, Goodies; Bags and Tshirts
Unaware Aware Apply Offer
Candidate Experience Stories
The team was very helpful with flexible interview timings, interview format and filtering
cri...
Steps Forward to Enhance Candidate Experience at InMobi
Create ongoing feedback
(qualitative and quantitative)
mechanism f...
Steps Forward to Enhance Candidate Experience at InMobi
Thank you notes on the next day,
appreciating candidates for takin...
Thank You!
Candidate Experience: The Next Competitive Battleground in Recruiting! #CXchat
Candidate Experience: The Next Competitive Battleground in Recruiting! #CXchat
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Candidate Experience: The Next Competitive Battleground in Recruiting! #CXchat

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This is presentation that Aadil Bandukwala from Belong presented along with Kevin Frietas from InMobi on Candidate Experience: The Next Competitive Battleground in Recruiting! #CXchat

Published in: Recruiting & HR

Candidate Experience: The Next Competitive Battleground in Recruiting! #CXchat

  1. 1. Source: http://bit.ly/1PUzfGX
  2. 2. Candidate Experience is the feelings, attitudes and behaviors your hiring process brings out in candidates.
  3. 3. The Five Forces that shape The Talent War in 2016
  4. 4. Why Candidate Experience Matters 68% job seekers say the interview experience impacts their decision to join the company (4) ¾ candidates - nearly 78% - will tell their family and friends about a bad interview experience(1) 19% will post about it on social media(2) Talent is 4x times more likely to accept a job offer if constructive feedback is offered(3) Sources of Data: (1) & (2) http://cb.com/1Qv0N2C (3) http://bit.ly/1RYjwcy (4) http://cb.com/1L7W0bi
  5. 5. The New Age Candidate Experience Model
  6. 6. The New Age Candidate Experience Model
  7. 7. ICICI Bank Credit Cards
  8. 8. Candidate Personas
  9. 9. The New Age Candidate Experience Model
  10. 10. The New Age Candidate Experience Model
  11. 11. What Engagement can Inspire The Harley Owners Group began in 1983. The company took it upon themselves to engage them, building a thriving community of people who act as the brand’s ambassadors. Harley Davidson remains the most requested logo for tattoos.
  12. 12. Engage
  13. 13. The New Age Candidate Experience Model
  14. 14. The New Age Candidate Experience Model
  15. 15. Which tech company has the best new hire onboarding program, and why?
  16. 16. ★ My first code checkin, production push and outage handling was in the first week of joining. ★ An orientation program to explain the Netflix technology stack and getting to know my ever-helpful coworkers made being a software developer super easy and exciting. ★ An orientation program with all the executive management including CPO, CFO and CEO in the first quarter helped to orient me with the company's ethos and aspirations. ★ CEO Reed Hastings also meets with new hires within the first quarter of joining in a small informal group setting to get to know each other. ★ New hires are given significant responsibility and can have a solid impact from the get- go. My first product was Netflix on AppleTV. 4-months after joining, I saw my work being used by tons of Netflix customers. This is an Answer published on Quora by a Candidate
  17. 17. ★ I was given the offer letter at the end of my second round interview. Which means by the second round, everyone involved discussed on Yes/No, compensations and printed the letter. ★ My laptop choice and configuration was asked of me on the phone (before joining) and was ready on my desk the day I arrived. ★ I requested a desktop workstation server over a self-serve portal. The next morning a brand new ThinkStation was humming under my desk with a note from the IT team that said "We assumed you wanted the latest Ubuntu. Please advise if not". No BS approval process! ★ A dedicated mentor was assigned to help me bootstrap for the first couple of days. This is an Answer published on Quora by a Candidate
  18. 18. People don’t remember what you said. They don’t remember what you did. They remember how you made them feel. – Maya Angelou
  19. 19. The New Age Candidate Experience Model
  20. 20. The New Age Candidate Experience Model
  21. 21. When Candidate Engagement & Employee Delight join forces
  22. 22. We see our customers as invited guests to a party, and we are the hosts. It’s our job everyday to make every important aspect of the customer experience a little bit better. - Jeff Bezos
  23. 23. The New Age Candidate Experience Model
  24. 24. Candidate Experience: The Next Competitive Battleground in Recruiting Kevin Freitas Director – HR, InMobi
  25. 25. Challenging conventional wisdom Conventional wisdom Unconventional reality ✓ Delight your candidate ✓ Go, above and beyond ✓ An experience that does not delight the candidate is a sub par experience ✓ Delighting candidates is the best way to build loyalty (offer accept) ✓ Candidates punish companies that don’t meet their basic expectations with harsher intensity than they reward companies that delight them ✓ The biggest payoff is therefore in consistently meeting basic expectations rather than delighting every candidate* ✓ Delighting candidates does not build loyalty as much as meeting basic expectations consistently. *Source: Stop Trying to Delight Your Customers by Matthew Dixon, Karen Freeman, Nicholas Toman, FROM THE JULY–AUGUST 2010 ISSUE
  26. 26. Company Vs. Candidate Expectations Candidate Expectations Company Expectations Is the salary competitive? What is the job profile like? What is it like working here? Is this a good career move for me? Am I a fit for the role and the company? Who are the people I will work with here? Is this person a culture fit for us? Are we raising the bar of the team? Is this the best person we can find for the job? Will the person really be with us for long term? What is the potential of growth for this person? Are we hiring the person who can perform the job Value Exchange What do we need to do to provide this value exchange quickly and easily. ‘Making it easy’ is a solid foundation for action at InMobi.
  27. 27. Candidate Expectation Surplus or Candidate Experience (CX) Candidate expectation surplus is the difference between the effort that candidates are willing and able to make to go through the company’s hiring process (clarity of role / compensation / title, application process, interview process, access to prospective manager, social proof) and the actual effort involved. Effort candidates are willing to make Actual investment made by the candidate Candidate Expectation Surplus (CX)
  28. 28. How InMobi views Candidate Experience today? Unaware Aware Apply Offer
  29. 29. Experience for Candidates Who Are Unaware of InMobi Unaware Aware Apply Offer ➢ Mentions in media articles, publications and blog posts ➢ Sharing exclusives on Startup.inmobi.com
  30. 30. Unaware Aware Apply Offer Regular Media Mentions About Culture and Business
  31. 31. Unaware Aware Apply Offer Regular Media Mentions About Culture and Business
  32. 32. Unaware Aware Apply Offer Startup@inmobi.com – Our Exclusives InMobi Story, Practices, Culture, Blogs and Stories
  33. 33. Experience for Candidates Who Are Aware of InMobi Unaware Aware Apply Offer ➢ Socializing Life at InMobi on our Career handles ➢ Arranging for meet up and Headquarter tour ➢ Following InMobi company and technology blogs for regular inside updates ➢ Sharing exclusives on Startup.inmobi.com ➢ Conducting Hackathons across different skill sets in Technology
  34. 34. Twitter www. twitter.com/InMobiCareers LinkedIn www.linkedin.com/company/inmobi/careers Display of Life at InMobi on Career Handles Facebook www.facebook.com/inmobicareers Unaware Aware Apply Offer
  35. 35. Experience the InMobi Office Tour Unaware Aware Apply Offer
  36. 36. Blogs on Technology and Business Updates at InMobi Unaware Aware Apply Offer
  37. 37. Unaware Aware Apply Offer Startup@inmobi.com – Our Exclusives InMobi Story, Practices, Culture, Blogs and Stories
  38. 38. Unaware Aware Apply Offer Hackathons for Technology Hiring Opportunity to Experience our Culture and Win Exciting Prizes and Opportunities
  39. 39. Experience for Candidates Who Apply to InMobi Unaware Aware Apply Offer ➢ Job descriptions that are social – fun to share and easy to understand ➢ Easy application process – Mobile friendly application; simple, few and relevant fields in the application ➢ Social proof from people who have worked at InMobi
  40. 40. Social Job Descriptions Fun to Share and Easy to Understand Unaware Aware Apply Offer
  41. 41. Easy to Apply Mobile Friendly Application; Simple, Few and Relevant Fields in the Application Unaware Aware Apply Offer
  42. 42. Social Proof Exciting Updates and References from People Around You Unaware Aware Apply Offer
  43. 43. Experience for Candidates Who are Offered Roles at InMobi Unaware Aware Apply Offer ➢ In person discussion with managers on the offer details, career and role ➢ On boarding into the culture before joining; easing into the company ➢ Preparation for a smooth experience on the first day; made to feel special and welcomed
  44. 44. Managers Discussing the Role and Career Unaware Aware Apply Offer
  45. 45. On boarding into the Culture Before Joining Unaware Aware Apply Offer
  46. 46. Experience on the First Day Reserved Parking Slot, Ready Desk, Goodies; Bags and Tshirts Unaware Aware Apply Offer
  47. 47. Candidate Experience Stories The team was very helpful with flexible interview timings, interview format and filtering criteria. I always felt interviews need to filter out candidates based on the problem solving and coding abilities than their previous experience on the language's they know. This is exactly what InMobi did as well. HR was in continuous touch with me until the whole interview process was completed. I got a clear picture of the work, the culture and the team. This in fact inspired me a lot to join InMobi. Kishore Senior Software Engineer The speed of the hiring process at InMobi has been commendable. The recruiters had me informed on the status of my interview throughout, which made me feel connected. The orientation and the induction program was very informative, and helpful. The admin and the IT has to be mentioned for having my joining kit ready, I did not have to wait for my laptop or my desk. Sanjay Senior SDET I liked the joining mail which so clear and descriptive. It even had details about the vehicle parking which i have never seen in any companies joining mail. I really loved all the processes and communications done. It was a very great and unique experience. I have not seen so quick and clear response from hiring team. Thanks for all your supportRishi Lead SDET
  48. 48. Steps Forward to Enhance Candidate Experience at InMobi Create ongoing feedback (qualitative and quantitative) mechanism for all candidates – pre and post joining; to figure out customer experience and pain points. Peer panel “Lunch Buddy”, involving Hiring manager from the start; to initiate, excite and sell the role and company. Hiring manager to engage with offered candidate before joining – related to work, team, culture, career path. Encouraging all applications to follow/ like our career pages on Facebook, LinkedIn and Twitter and be updated on the happenings at our company. Provide regular newsletters to offered candidates, with blogs, links to upcoming events and media mentions, people practices and culture at InMobi. Stay connected with the past applicants as well, by inviting them for Hackathons and talks.
  49. 49. Steps Forward to Enhance Candidate Experience at InMobi Thank you notes on the next day, appreciating candidates for taking out time to interview with us. Providing LinkedIn profiles access to people they will be speaking to in their next interview rounds; profiles of peers who they will be working with in the team – To better prepare them for what lies ahead. Make the careers page more engaging on our official site. Make job application and finding process much simpler. Auto reply to job applicants – with links to other jobs at InMobi, links to upcoming events and culture at InMobi, following our career pages for more news.
  50. 50. Thank You!

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