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Audience Research
            –
Results and Conclusions
11   3
12   2
13   5   Altogether I interviewed
         twenty 11-16 year old girls.
14   3
         As you can see from the table
15   2   the most common ages
16   5   purchasing a pop magazine
         were 13 and 16 years old.
         However the 11,12,14 and 15
         years old are closely behind
         which suggests to me that my
         target audience is about
         right for my pop magazine.
Favourite Colours
7

6

5
                                           Pink
4                                          Purple
3                                          Blue
                                           Red
2

1
                                           Green
                                                    In the questionnaire , I asked
0                                                   the girls favourite colours for
    Pink   Purple   Blue   Red     Green
                                                    me to then decide the colour
                                                    scheme for my magazine. As
                                                    you can see by the graph the
                                                    most popular colours where
                                                    pink and purple.
Favourite Artist

         5

         4

         3

         2
                                                              Series1

         1

         0




Another question I asked in the questionnaire was what was their
favourite artists are. Finding who their favourite artists are will help
me decide what I should feature in the magazine. As you can see
the most popular artists where The Wanted and Rihanna.
To find out when the
   Never
                                                 magazine should be
Monthly                              Weekly
                                                 distributed. I asked the
                                     Fortnight   teenagers, how often they
Fortnight                            Monthly     purchase a magazine. The
                                     Never
                                                 majority said they
                                                 purchase a magazine
 Weekly


            0   2   4   6   8   10               monthly.

   This helps me to decide, when it is best to distribute the
   magazine to my target audience.
Words To Describe Pop
                                 12

                                 10
        Total of people asked.




                                 8

                                 6
                                                              Series1
                                 4

                                 2

                                 0




I wanted to find out what people think of pop magazines, one of
my questions was how would you describe pop music. The most
popular words that came up was catchy, fun and upbeat. This tells
me that I will need to make my magazine eye catching and fun.
2    3


         £1-£2
         £2-£3
         £3+


15
                 I also asked the twenty
                 girls, how much they would
                 pay for a pop magazine. This
                 would help me decide how
                 much to sell my magazine for.
                 The majority of the people I
                 asked said that they would
                 pay £2-£3 for a pop magazine.
Photographs   Headline   Adverts   Reviews   Posters   Competitions
 1   7             2          2         2         8         7
 2   6             7          2         5         9         8
 3   5             5          2         12        1         3
 4   2             6          2         1         2         1
 5   0             0          12        0         0         1


On a scale 1-5 , 1 being the best and 5 being the worst, I asked
the people what they thought about photographs, headlines,
adverts, reviews, posters and competitions. The results that
came across where people enjoy the photographs, posters
and competitions. They all dislike the adverts, but magazines
has to have some adverts. Also they said the headlines are
good but not their favourite and they think reviews are ok.

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Audience research results and conclusions

  • 1. Audience Research – Results and Conclusions
  • 2. 11 3 12 2 13 5 Altogether I interviewed twenty 11-16 year old girls. 14 3 As you can see from the table 15 2 the most common ages 16 5 purchasing a pop magazine were 13 and 16 years old. However the 11,12,14 and 15 years old are closely behind which suggests to me that my target audience is about right for my pop magazine.
  • 3. Favourite Colours 7 6 5 Pink 4 Purple 3 Blue Red 2 1 Green In the questionnaire , I asked 0 the girls favourite colours for Pink Purple Blue Red Green me to then decide the colour scheme for my magazine. As you can see by the graph the most popular colours where pink and purple.
  • 4. Favourite Artist 5 4 3 2 Series1 1 0 Another question I asked in the questionnaire was what was their favourite artists are. Finding who their favourite artists are will help me decide what I should feature in the magazine. As you can see the most popular artists where The Wanted and Rihanna.
  • 5. To find out when the Never magazine should be Monthly Weekly distributed. I asked the Fortnight teenagers, how often they Fortnight Monthly purchase a magazine. The Never majority said they purchase a magazine Weekly 0 2 4 6 8 10 monthly. This helps me to decide, when it is best to distribute the magazine to my target audience.
  • 6. Words To Describe Pop 12 10 Total of people asked. 8 6 Series1 4 2 0 I wanted to find out what people think of pop magazines, one of my questions was how would you describe pop music. The most popular words that came up was catchy, fun and upbeat. This tells me that I will need to make my magazine eye catching and fun.
  • 7. 2 3 £1-£2 £2-£3 £3+ 15 I also asked the twenty girls, how much they would pay for a pop magazine. This would help me decide how much to sell my magazine for. The majority of the people I asked said that they would pay £2-£3 for a pop magazine.
  • 8. Photographs Headline Adverts Reviews Posters Competitions 1 7 2 2 2 8 7 2 6 7 2 5 9 8 3 5 5 2 12 1 3 4 2 6 2 1 2 1 5 0 0 12 0 0 1 On a scale 1-5 , 1 being the best and 5 being the worst, I asked the people what they thought about photographs, headlines, adverts, reviews, posters and competitions. The results that came across where people enjoy the photographs, posters and competitions. They all dislike the adverts, but magazines has to have some adverts. Also they said the headlines are good but not their favourite and they think reviews are ok.